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SpaceX rolls Inspiration4 Falcon 9 rocket to the pad for historic launch

YouTube/Reddit user whiterice98 caught SpaceX transporting its Inspiration4 Falcon 9 rocket to the launch pad last week. (YouTube - whiterice98)

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SpaceX has rolled the Falcon 9 rocket that will launch the historic Inspiration4 private astronaut mission to its NASA Kennedy Space Center (KSC) launch facilities.

Part of a vistor’s center bus tour of the NASA center, Reddit and YouTube user whiterice98 caught the SpaceX rocket in motion as it was transported from a brand new processing facility to historic Launch Complex 39A (LC-39A) – better known as Pad 39A. The same site that supported the inaugural launch of Saturn V and the Space Shuttle and every single crewed mission to the Moon, Pad 39A’s next mission doesn’t carry quite the same gravity but will still be a milestone in the history of spaceflight.

Scheduled to launch no earlier than 8pm EDT on September 14th (00:00 UTC 15 Sept), Inspiration4 will be the first mission in history to send a crew of solely private astronauts into orbit. While only possible thanks to the patronage and resources of billionaire and mission commander Jared Isaacman, the hope is that Inspiration4 will mark the start of a new age of spaceflight – one where virtually anyone can feasibly dream of reaching orbit and experiencing Earth from hundreds of miles above.

Along for the ride with Isaacman will be Ph.D. geologist and science communicator Sian Proctor, engineer Christopher Sembroski (standing in for a friend), and physician’s assistant and childhood cancer survivor Hayley Arceneaux. Isaacman is a long-time private pilot with substantial flight experience but none of the four have any prior experience with spaceflight and will have a few months of training at most when they lift off together later this month. While Isaacman’s success as a businessman and founder is the sole enabler behind Inspiration4, it’s likely that none of the three passengers he chose would have ever had the resources or wherewithal to reach orbit (or even a minute or two of “space” with Virgin Galactic or Blue Origin) on their own.

SpaceX’s first fully-private crew of astronauts stand in front of their ride to orbit, a Dragon fitted with a brand new kind of spacecraft window. (SpaceX)

Save for teacher Christina McAuliffe’s doomed 1986 mission aboard the Space Shuttle, one that never reached space or orbit, Inspiration4 will arguably be unique and inspiring for that alone. Set to fly on a twice-flown Falcon 9 booster and in a once-flown Crew Dragon capsule, SpaceX’s first fully private astronaut launch will also be reaping the fruits of the company’s decade-long pursuit of reusability.

Unlike the Shuttle, which was largely designed by politicians and committees and engineered retroactively, SpaceX has always been working on rocket and spacecraft reusability with the intention of actually making the practice more efficient and affordable than the expendable alternative. Over the course of the program’s history, Shuttle ultimately proved to be a dramatic downgrade from the highly successful Saturn V rocket NASA killed to fund it while still being less reliable, about as expensive, and several times deadlier.

Crew Dragon C207 (Resilience) will carry the world’s first private astronaut crew into orbit on its second flight. (NASA/Bill Ingalls)
Falcon 9 booster B1062 launched for the second time on June 17th. Up next, Inspiration4. (Richard Angle)

With a little luck and far more skill, expertise, and hindsight, Inspiration4 will hopefully prove that Falcon 9 and Crew Dragon are what the Space Shuttle never could be – the key to orbit for professional and civilian astronauts alike.

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Eric Ralph is Teslarati's senior spaceflight reporter and has been covering the industry in some capacity for almost half a decade, largely spurred in 2016 by a trip to Mexico to watch Elon Musk reveal SpaceX's plans for Mars in person. Aside from spreading interest and excitement about spaceflight far and wide, his primary goal is to cover humanity's ongoing efforts to expand beyond Earth to the Moon, Mars, and elsewhere.

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Investor's Corner

Tesla gets another new price target as recent events ‘remove large overhang’

Tesla (NASDAQ: TSLA) got another new price target this week after one firm said that recent events “have removed a large overhang on the stock.”

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Credit: Tesla

Tesla (NASDAQ: TSLA) got another new price target this week after one firm said that recent events “have removed a large overhang on the stock.”

This year, Tesla has had an up-and-down performance on Wall Street, but gains over the past month have overshadowed much of the skepticism and pressure on the stock.

However, over the past 30 days, a lot of good things have happened: Tesla has shown it has a lot of demand for its vehicles, which will likely translate to good delivery figures, it figured out a compensation plan for CEO Elon Musk, and the company’s clear focus on Robotaxi and Optimus puts it in a good position for the future as the focus comes off of quarterly deliveries.

Tesla board reveals reasoning for CEO Elon Musk’s new $1 trillion pay package

Deutsche Bank recognized these potential catalysts and wrote in a note to investors:

“Ahead of 3Q25 deliveries next week, we raise our near-term estimates given stronger volume in the quarter, but keep our full-year and 2026 outlook mostly unchanged. We think Elon Musk’s clear focus on Tesla’s most important efforts (Robotaxi and Optimus) and the recent compensation package have removed a large overhang on the stock going forward, will allow Tesla to benefit from being a leader in embodied AI.”

These points specifically pushed Deutsche Bank’s reasoning for pushing its price target to $435 from $345.

In terms of quarterly deliveries, the firm expects Tesla to report 461,500 for the quarter. “We expect +20% growth in China and N. America, with some decline in Europe as competition and branding continue to weigh in on demand,” Deutsche Bank said.

Wall Street firm makes shock move for Tesla Q3 delivery prediction

Overall, IR-compiled consensus estimates put deliveries at 443,100:

Tesla received other price target boosts this week, including one from Wedbush’s Dan Ives, who bumped his outlook on the stock from $500 to a Street-high $600.

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Elon Musk gives update on Tesla Optimus progress

Tesla is “working hard” to get Optimus production scaled, Elon Musk said.

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Credit: Tesla

Elon Musk says Tesla is working hard to scale what will end up being its biggest product in his eyes: Optimus.

Tesla Optimus is the company’s humanoid robot project, which was first announced several years ago but has gained more relevance and become a larger focus over the past year.

Tesla truly had its big breakout with Optimus last year at its “We, Robot” event in October, where it was used to serve drinks, provide entertainment, and mingle with attendees.

Tesla’s next-gen Optimus prototype with Grok revealed

However, it has been a challenge for Tesla to truly scale Optimus and, although it has huge plans for production numbers, certain parts of the project have proven to be more difficult than others.

One of the most notable things is that of its hands, as Tesla wants them to be nimble enough to thread a needle.

This has proven to be very difficult.

Scaling production and refining manufacturing are also likely challenges. Musk says Tesla is “working hard on scaling Optimus,” something that is a crucial issue to solve as the project is a major contributor to the company’s future.

Musk said:

Musk has made some pretty tremendous predictions for Optimus and how important it could be to Tesla in the future.

Earlier this month, he said Optimus will make up about 80 percent of the company’s value in the future. In January, he also noted during Tesla’s Q4 2024 Earnings Call that Optimus would be “overwhelmingly the value of the company.”

Elon Musk details Tesla’s road to selling Optimus and Robotaxi affordably

He has not only talked about Optimus’s importance in terms of money and revenue. He also said it would be “the biggest product of all-time by far,” because of its ability to revolutionize human life. He said it would be like “having your own personal C-3PO and R2-D2.”

Summary Table of Estimations

Aspect
Musk’s Estimation
Date/Context
Implication for Tesla
Valuation Share
~80% of total company value
Sep 2025 X post; Jan 2025 earnings
Shifts focus from EVs to robotics as primary growth engine
Overall Valuation
Up to $25 trillion (Optimus-driven)
Mid-2024 interview
~34x current cap; exceeds U.S. GDP equivalent in profits
Market Size
>10 billion units globally
Aug 2024 interview
Universal adoption for labor/personal use
Product Ranking
Biggest product ever; > FSD value
Mar 2025 statement; Apr 2022
Transforms Tesla into AI/robotics leader
Unit Price
~$20,000 (high-volume target)
Nov 2024 X post
Enables affordability for billions of users
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Elon Musk

Tesla pleads with Trump White House not to bail on crucial climate standards

It suggested that abandoning the standards “would give a pass to engine and vehicle manufacturers for all measurement, control, and reporting of GHG emissions for any highway engine and vehicle.”

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President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)
Credit: Tesla

Tesla pleaded with the Trump White House not to bail on crucial climate standards that would help keep vehicle emissions in check, warning of human dangers related to greenhouse gases.

Tesla wrote that the Environmental Protection Agency’s (EPA) recent proposal to roll back standards for tailpipe emissions would be a major setback in the fight to limit damage to the climate.

It suggested that abandoning the standards “would give a pass to engine and vehicle manufacturers for all measurement, control, and reporting of GHG emissions for any highway engine and vehicle,” Reuters said in its report.

Trump has been a critic of environmental standards, and earlier this week, during a speech with the U.N., said that climate change was “the greatest con-job ever perpetrated on the world, in my opinion.”

Tesla’s tone on the potential rollback of climate standards was countered by that of General Motors, Toyota, Volkswagen, and “nearly all other major automakers,” who requested the EPA delay the emissions goals.

Tesla stands to gain a lot from the emissions push. Other automakers simply cannot compete with Tesla’s tech, charging infrastructure, or self-driving program, and they have a significant advantage as they started developing EV tech more than a decade ago.

Legacy automakers, on the other hand, have continued to develop EVs, but have not managed to manufacture anything of extreme interest to most car buyers.

Individually, they have not dented Tesla’s market share in the U.S., but collectively, because of more offerings and improvements to their lineups, they have managed to take some of Tesla’s sales away.

It’s taken all of them to truly compete with Tesla in the big picture. However, the other companies still need to rely on combustion engine vehicles, at least in the short term, to generate revenue.

Since these companies are not meeting emissions targets, they are required to pay Tesla for compliance credits, which the company generated $2.8 billion in revenue from last year.

GM to pay $145.8 million fee for excess emissions

Tesla said in its letter that the EPA’s consideration of rolling back standards is destructive to the innovation of the automotive industry:

“[It] undermines the stability of this program, diminishes the value of performance-based incentives that electric vehicle manufacturers accrue under the standards, and creates an uneven playing field – reducing the inducement for investment in vehicle innovation.”

With President Trump’s skepticism on the issue of vehicle emissions, things don’t look like they will go in Tesla’s favor with this particular request.

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