Verne is the newest participant in the race to develop a fully autonomous, boundary-free EV robotaxi, and it comes at the hands of Rimac.
A sensation in the realm of EV supercars, Rimac is synonymous with ultra-luxurious electric vehicles that push the boundaries of performance, if you’re willing to pay the price.
Now, the company’s founder, Mate Rimac, and two of his closest colleagues from Rimac Group, both Marko Pejković and Adriano Mudri, have launched Verne, the company’s crack at an autonomous robotaxi that will be launched in Zagreb, Croatia, in 2026.
Mudri has been named Chief Design Officer at Verne, while Pejković takes over as CEO of the new venture. Its goal: built a fully autonomous EV, enable it as a mobility service platform, and build an adequate infrastructure to support it.
-->Fully Autonomous EV
Verne will launch a vehicle that is built upon a completely new platform that is designed around safety and comfort, two factors that the company feels are most important in the robotaxi experience.
Completely engineered from the ground up, Verne will develop an autonomous EV using Mobileye Drive, an autonomous platform.
Starting from scratch and building what it believes will be fully operational within two years, the platform is free of any compromises and disadvantages that would come from developing a groundbreaking vehicle type with scraps inspired by a vehicle designed for human driving.
Mobility Service Platform (MSP)
Tailored for driver-free pickup, passengers are the first thought in Verne’s initial development. Of course, this is no different than traditional ride-hailing services that exist today, but without a human controlling the wheel, things need to be different.
Before ordering a ride, the Verne app will allow users to completely personalize everything. From temperature to comfort to lighting to scent, those who request a ride from a Verne EV can choose everything.
-->Infrastructure
Verne will expand past Zagreb in the coming years, and each city where the company operates will be the home of the “Mothership,” where every vehicle is inspected, maintained, cleaned, and charged.
Verne’s first production facility for the new EV will be in Croatia. The cars will be deployed worldwide.
New Leadership
Mudri has huge expectations for Verne, which is named after Jules Verne, an author who is said to be “the man who invented the future”:
“Just as he used the theme of travel as the driving force in his storytelling, we use it as our inspiration in shaping a future filled with imaginative innovation and tangible achievement. His faith in the future and his spirit sparked the curiosity in generations of scientists and explorers. Making things that sometimes seem impossible, possible.”
Mate Rimac said the goal for Verne is to have more than just Point A to Point B transportation:
-->“The end result would be the best possible mobility experience for everyone. This means that every customer will have a better service than the best mobility service enjoyed by the very rich, through the service that is affordable for all. You will have a safe and reliable driver, a vehicle with more interior space and comfort than the best limousines today, and a service that will be tailored to your needs in every possible way.”
Robotaxi Design
Verne’s robotaxi vehicle will have two seats and an interior concept that “completely redefines” past narratives about interior space. Mudri said that 9 out of 10 rides through ride-hailing services are used by 1 or 2 people:
“Therefore, we can satisfy most of all trips with a two-seater and create unmatched interior space in a compact-sized vehicle. We completely redefined interior space. More space than a Rolls-Royce to relax and spend your time well.
It will also feature things like music and movies with an ultrawide screen and 17 speakers for enhanced audio.
As for the exterior, it will be sleek, with deeply integrated cameras, radars, short and long-distance-lidars, no windshield wipers, and no side-view mirrors:
-->Čestitamo Mati Rimcu i njegovom timu na izradi prototipa budućeg autonomnog električnog vozila, “Verne”! Ponosni smo na još jednu ?? inovaciju koja će mijenjati svijet. Podupiremo ulaganja koja povezuju digitalnu i zelenu tranziciju i ostvaruju ciljeve 5️⃣.industrijske revolucije. pic.twitter.com/3yK73MESr7
— Andrej Plenković (@AndrejPlenkovic) June 26, 2024
“This makes the aerodynamic performance more efficient and allows for easier cleaning. One typical element of an automobile we kept is the trunk. So you don’t need to worry if you‘re going to the airport with a lot of luggage or just finished a major grocery shopping.”
There’s a long way to go, a lot of competition, and so many variables that come into play with this new project.
I’d love to hear from you! If you have any comments, concerns, or questions, please email me at joey@teslarati.com. You can also reach me on Twitter @KlenderJoey, or if you have news tips, you can email us at tips@teslarati.com.
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News
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand.
Tesla Gigafactory Berlin has expanded to two full shifts, as per the facility’s plant manager, and a lot of it is due to Model Y demand. While registrations in some countries such as Sweden have fallen sharply this year, the company’s sales in other key territories have been rising.
Giga Berlin shifts to two shifts
Giga Berlin factory manager André Thierig told the DPA that the facility has been running two shifts since September to manage a surge in global orders. And due to the tariff dispute with the United States, vehicles that are produced at Giga Berlin are now being exported to Canada.
“We deliver to well over 30 markets and definitely see a positive trend there,” Thierig said.
Despite Giga Berlin now having two shifts, the facility’s production still needs to ramp up more. This is partly due to the addition of the Tesla Model Y Performance and Standard, which are also being produced in the Grunheide-based factory. Interestingly enough, Giga Berlin still only produces the Model Y, unlike other factories like Gigafactory Texas, the Fremont Factory, and Gigafactory Shanghai, which produce more than one type of vehicle.
Norway’s momentum
Norway, facing an imminent tax increase on cars, has seen a historic spike in Tesla purchases as buyers rush to secure deliveries before the change takes effect, as noted in a CarUp report. As per recent reports, Tesla has broken Norway’s all-time annual sales record this month, beating Volkswagen’s record that has stood since 2016.
-->What is rather remarkable is the fact that Tesla was able to achieve so much in Norway with one hand practically tied behind its back. This is because the company’s biggest sales draw, FSD, remains unavailable in the country. Fortunately, Tesla is currently hard at work attempting to get FSD approved for Europe, a notable milestone that should spur even more vehicle sales in the region.
Tesla is launching a crazy Full Self-Driving free trial, which will enable owners who have not purchased the suite outright to try it for 30 days.
There are a handful of stipulations that will be needed in order for you to qualify for the free trial, which was announced on Thursday night.
Tesla said the trial is for v14, the company’s latest version of the Full Self-Driving suite, and will be available to new and existing Model S, Model 3, Model X, Model Y, and Cybertruck owners, who will have the opportunity to try the latest features, including Speed Profiles, Arrival Options, and other new upgrades.
🚨 Tesla is launching a free 30-day trial of Full Self-Driving in North America for owners.
It includes every model, but you need v14.2 or later, and you cannot have already purchased the suite outright. https://t.co/8CNmxxOkVl
— TESLARATI (@Teslarati) November 27, 2025
You must own one of the five Tesla models, have Full Self-Driving v14.2 or later, and have an eligible vehicle in the United States, Puerto Rico, Mexico, or Canada.
The company said it is a non-transferable trial, which is not redeemable for cash. Tesla is reaching out to owners via email to give them the opportunity to enable the Full Self-Driving trial.
Those who are subscribed to the monthly Full Self-Driving program are eligible, so they will essentially get a free month of the suite.
Once it is installed, the trial will begin, and the 30-day countdown will begin.
Tesla is making a major push to increase its Full Self-Driving take rate, as it revealed that about 12 percent of owners are users of the program during its recent earnings call.
Tesla CFO Vaibhav Taneja said during the call:
“We feel that as people experience the supervised FSD at scale, demand for our vehicles, like Elon said, would increase significantly. On the FSD adoption front, we’ve continued to see decent progress. However, note that the total paid FSD customer base is still small, around 12% of our current fleet.”
Earlier today, we reported on Tesla also launching a small-scale advertising campaign on X for the Full Self-Driving suite, hoping to increase adoption.
Tesla Full Self-Driving warrants huge switch-up on essential company strategy
It appears most people are pretty content with the subscription program. It costs just $99 a month, in comparison to the $8,000 fee it is for the outright purchase.
Tesla Full Self-Driving has warranted a huge switch-up on an essential company strategy as the automaker is hoping to increase the take rate of the ADAS suite.
Unlike other automotive companies, Tesla has long been an outlier, as it has famously ditched a traditional advertising strategy in favor of organic buzz, natural word-of-mouth through its production innovation, and utilizing CEO Elon Musk’s huge social media presence to push its products.
Tesla has taken the money that it would normally spend on advertising and utilized it for R&D purposes. For a long time, it yielded great results, and ironically, Tesla saw benefits from other EV makers running ads.
Tesla counters jab at lack of advertising with perfect response
However, in recent years, Tesla has decided to adjust this strategy, showing a need to expand beyond its core enthusiast base, which is large, but does not span over millions and millions as it would need to fend off global EV competitors, which have become more well-rounded and a better threat to the company.
In 2024 and 2025, Tesla started utilizing ads to spread knowledge about its products. This is continuing, as Full Self-Driving ads are now being spotted on social media platforms, most notably, X, which is owned by Musk:
NEWS: Tesla is running paid advertisements on X about FSD (Supervised). Here’s an ad they started running yesterday: pic.twitter.com/IHVywLMyTd
— Sawyer Merritt (@SawyerMerritt) November 25, 2025
Interestingly, Tesla’s strategy on FSD advertising is present in Musk’s new compensation package, as the eleventh tranche describes a goal of achieving 10 million active paid FSD subscriptions.
Full Self-Driving is truly Tesla’s primary focus moving forward, although it could be argued that it also has a special type of dedication toward its Optimus robot project. However, FSD will ultimately become the basis for the Robotaxi, which will enable autonomous ride-sharing across the globe as it is permitted in more locations.
Tesla has been adjusting its advertising strategy over the past couple of years, and it seems it is focused on more ways to spread awareness about its products. It will be interesting to see if the company will expand its spending even further, as it has yet to put on a commercial during live television.
We wouldn’t put it out of the question, at least not yet.
Tesla Giga Berlin is still ramping production to meet Model Y demand: plant manager
Tesla launches crazy Full Self-Driving free trial: here’s how you can get it
