Verne is the newest participant in the race to develop a fully autonomous, boundary-free EV robotaxi, and it comes at the hands of Rimac.
A sensation in the realm of EV supercars, Rimac is synonymous with ultra-luxurious electric vehicles that push the boundaries of performance, if you’re willing to pay the price.
Now, the company’s founder, Mate Rimac, and two of his closest colleagues from Rimac Group, both Marko Pejković and Adriano Mudri, have launched Verne, the company’s crack at an autonomous robotaxi that will be launched in Zagreb, Croatia, in 2026.
Mudri has been named Chief Design Officer at Verne, while Pejković takes over as CEO of the new venture. Its goal: built a fully autonomous EV, enable it as a mobility service platform, and build an adequate infrastructure to support it.
Fully Autonomous EV
Verne will launch a vehicle that is built upon a completely new platform that is designed around safety and comfort, two factors that the company feels are most important in the robotaxi experience.
Completely engineered from the ground up, Verne will develop an autonomous EV using Mobileye Drive, an autonomous platform.
Starting from scratch and building what it believes will be fully operational within two years, the platform is free of any compromises and disadvantages that would come from developing a groundbreaking vehicle type with scraps inspired by a vehicle designed for human driving.
Mobility Service Platform (MSP)
Tailored for driver-free pickup, passengers are the first thought in Verne’s initial development. Of course, this is no different than traditional ride-hailing services that exist today, but without a human controlling the wheel, things need to be different.
Before ordering a ride, the Verne app will allow users to completely personalize everything. From temperature to comfort to lighting to scent, those who request a ride from a Verne EV can choose everything.
Infrastructure
Verne will expand past Zagreb in the coming years, and each city where the company operates will be the home of the “Mothership,” where every vehicle is inspected, maintained, cleaned, and charged.
Verne’s first production facility for the new EV will be in Croatia. The cars will be deployed worldwide.
New Leadership
Mudri has huge expectations for Verne, which is named after Jules Verne, an author who is said to be “the man who invented the future”:
“Just as he used the theme of travel as the driving force in his storytelling, we use it as our inspiration in shaping a future filled with imaginative innovation and tangible achievement. His faith in the future and his spirit sparked the curiosity in generations of scientists and explorers. Making things that sometimes seem impossible, possible.”
Mate Rimac said the goal for Verne is to have more than just Point A to Point B transportation:
“The end result would be the best possible mobility experience for everyone. This means that every customer will have a better service than the best mobility service enjoyed by the very rich, through the service that is affordable for all. You will have a safe and reliable driver, a vehicle with more interior space and comfort than the best limousines today, and a service that will be tailored to your needs in every possible way.”
Robotaxi Design
Verne’s robotaxi vehicle will have two seats and an interior concept that “completely redefines” past narratives about interior space. Mudri said that 9 out of 10 rides through ride-hailing services are used by 1 or 2 people:
“Therefore, we can satisfy most of all trips with a two-seater and create unmatched interior space in a compact-sized vehicle. We completely redefined interior space. More space than a Rolls-Royce to relax and spend your time well.
It will also feature things like music and movies with an ultrawide screen and 17 speakers for enhanced audio.
As for the exterior, it will be sleek, with deeply integrated cameras, radars, short and long-distance-lidars, no windshield wipers, and no side-view mirrors:
Čestitamo Mati Rimcu i njegovom timu na izradi prototipa budućeg autonomnog električnog vozila, “Verne”! Ponosni smo na još jednu ?? inovaciju koja će mijenjati svijet. Podupiremo ulaganja koja povezuju digitalnu i zelenu tranziciju i ostvaruju ciljeve 5️⃣.industrijske revolucije. pic.twitter.com/3yK73MESr7
— Andrej Plenković (@AndrejPlenkovic) June 26, 2024
“This makes the aerodynamic performance more efficient and allows for easier cleaning. One typical element of an automobile we kept is the trunk. So you don’t need to worry if you‘re going to the airport with a lot of luggage or just finished a major grocery shopping.”
There’s a long way to go, a lot of competition, and so many variables that come into play with this new project.
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Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
News
Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Elon Musk
Elon Musk shares updated Starship V3 maiden launch target date
The comment was posted on Musk’s official account on social media platform X.
SpaceX CEO Elon Musk shared a brief Starship V3 update in a post on social media platform X, stating the next launch attempt of the spacecraft could take place in about four weeks.
The comment was posted on Musk’s official account on social media platform X.
Musk’s update suggests that Starship Flight 12 could target a launch around early April, though the schedule will depend on several remaining milestones at SpaceX’s Starbase launch facility in Texas.
Among the key steps is testing and certification of the site’s new launch tower, launch mount, and tank farm systems. These upgrades will support the next generation of Starship vehicles.
Booster 19 is expected to roll to the launch site and be placed on the launch mount before returning to the production facility to receive its 33 Raptor engines. The booster would then return for a static fire test, which could mark the first time a Super Heavy booster equipped with Raptor V3 engines is fired on the pad.
Ship 39 is expected to undergo a similar preparation process. The vehicle will likely return to the production site to receive its six engines before heading to Massey’s test site for static fire testing.
Once both stages are prepared, the booster and ship will roll out to the launch site for the first full stack of a V3 Super Heavy and V3 Starship. A full wet dress rehearsal is expected to follow before any launch attempt.
Elon Musk has previously shared how SpaceX plans to eventually recover Starship’s upper stage using the launch tower’s robotic arms. Musk noted that the company will only attempt to catch the Starship spacecraft after two successful soft landings in the ocean. The approach is intended to reduce risk before attempting a recovery over land.
“Should note that SpaceX will only try to catch the ship with the tower after two perfect soft landings in the ocean. The risk of the ship breaking up over land needs to be very low,” Musk wrote in a post on X.
Such a milestone would represent a major step toward the full reuse of the Starship system, which remains a central goal for SpaceX’s long-term launch strategy.
Tesla is ramping up its advertising strategy on social media
Tesla Model Y outsells everything in three states, but Ford dominates
