News
Tesla’s $5B giga battery factory will disrupt more than carmakers and utilities

Making sense of Tesla Motors’ giga battery factory means taking a few steps back to see the bigger picture. We invite you to come along this electric ride as we put the pieces together and see just how disruptive Tesla really is.
Tesla is disrupting more than carmakers.
First things first, Tesla Motors isn’t a carmaker. Sorry to break it to you, but Tesla is a statement, an energy company, a lifestyle enabler and much more, wrapping it altogether into sexy computers on wheels. This is the biggest flaw carmakers made, seeing Tesla Motors as competition. Don’t believe us?
Tesla Motors, the energy management company.
Tesla Motors answered all of your electric vehicle (EV) needs, even those you didn’t know you had. What other carmaker offers you free supercharger? What other carmaker gives you soon the possibility to zip from Los Angeles to San Francisco swapping two or three battery packs? And even better, who gives you the option to pick up your original pack or keep the new one for a fee? Tesla is an EV enabler and much more.
Tesla Motors, the energy producing company.
Spending $5 billion on a battery manufacturing plant means serious business. It also means serious competition for a few unsuspecting industries, such as utilities and battery makers. Carmakers can’t make that kind of investment in battery technology, and won’t. It is too far out their business model.
Utilities is the industry segment Tesla is going after. This investment means Tesla will recycle lithium batteries and use them as storage with the solar energy it harvests. Connecting the plant to the grid means deadly competition for utilities, still trying to understand how to use EVs to their advantage. Tesla will force them to buy their energy or create their own micro-grid.
Tesla Motors, the battery company.
Tesla knows the price of lithium batteries has to continue to come down. Traditional companies struck strategic alliances to outlets, but not Tesla. After buying off the shelf, commodity lithium-ion batteries, it now will forgo the middleman to build its own batteries. This is yet another threat to battery makers worldwide. To think of the application this battery manufacturing plant has is staggering.
Tesla Motors, the lifestyle enabler challenges marketing.
More than anything, Tesla is beyond a performance cool car that runs on electrons. Tesla revolutionized the world of marketing and advertising by… not advertising. It’s not only brilliant, it saved the company millions of dollars better spent in R&D. Let’s face it, these advertising campaigns are not efficient. Why would you trust a manufacturer’s claim to be the best? It’s so impartial; everyone knows it and it just doesn’t work. Tesla is shaking the marketing world who is left to figure out what the “next big thing” is.
Tesla simply lets you drive your Model S for others to see that lifestyle statement. Remember that the Model S outsells any other car in its price range. If you think it bothers GM and Ford, imagine how Mercedes, BMW and Audi feel.
Can Tesla do no wrong?
We would be remiss not to point that the company is on a fast track to complete and absolute success in more than one industry. Still, as with such potential success, the opposite is equally valid. Investors are the Achilles heel, as the company’s stock price inflates to ridiculous levels. They could soon make unrealistic demands that could force the company down murky waters. Even Elon Musk agrees Tesla’s stocks are over-inflated.
It’s going to hurt when mainstream carmakers fully understand the wide-reaching scope of the Tesla Motors’ effect. They cannot compete with it, as much as they cannot compete with Apple or IBM. They will desperately try to catch up with a company that isn’t a carmaker. This year, utilities will wake up to the Tesla threat, after they barely get a grasp on what EVs mean for them. They will try to benefit using outdated models, but Tesla will throw a monkey wrench. Remember that if you stand in the way of Tesla, they will remove you by manufacturing it.
As we move away from a national grid to a smart grid system, with localized smart grids, utilities will have to switch from energy producers to energy managers. These are business model changes none of these industries are not equipped to make. Tesla Motors has played a fine chess game, not too many industries fully understand.

News
Judge rejects Elon Musk’s OpenAI injunction, but offers fast trial
The judge, however, opened the door for an expedited trial on Musk’s core claims against the artificial intelligence startup.

A federal judge has rejected Elon Musk’s push to block OpenAI’s for-profit conversion. The judge, however, opened the door for an expedited trial on Musk’s core claims against the artificial intelligence startup.
Injunction Denied, but Core Case Advances
U.S. District Judge Yvonne Gonzalez Rogers ruled on Tuesday that “Musk has not demonstrated likelihood of success on the merits” in his request for a preliminary injunction.” The judge flagged Musk’s recent $97.4 billion bid to buy OpenAI’s nonprofit as undercutting his “claim of irreparable harm,” noting it suggested competitive motives.
Judge Gonzales Rogers did offer to hold a trial in her California courtroom as early as this fall “given the public interest at stake and potential for harm if a conversion contrary to law occurred,” as noted in a report from the Associated Press. This effectively keeps Musk’s core allegations alive, including breach of contract tied to OpenAI’s nonprofit roots.
Previous comments
Musk, who invested $45 million in OpenAI from its founding until 2018, alleged that the firm violated its founding mission when it shifted its efforts into becoming a for-profit company.
Judge Gonzales Rogers, for her part, had previously questioned why the Tesla and SpaceX CEO invested tens of millions in OpenAI without a written contract. “That is just a lot of money” to invest “on a handshake,” the judge previously noted.
What Musk and OpenAI’s Lawyers Say
OpenAI has welcomed the court’s decision. In a statement, the artificial intelligence startup stated that, “This has always been about competition. Elon’s own emails show that he wanted to merge a for-profit OpenAI into Tesla. That would have been great for his personal benefit, but not for our mission or U.S. interests.”
Elon Musk lawyer Marc Toberoff also noted that he is pleased about the judge’s decision to offer an expedited trial on the lawsuit’s core claims. “We look forward to a jury confirming that Altman accepted Musk’s charitable contributions, knowing full well they had to be used for the public’s benefit rather than his own enrichment,” the lawyer stated.
News
Trump tariffs could obliterate Ford, GM, and Stellantis profits, but Tesla may be safe: Barclays
Tesla will likely be safe from the adverse effects of Trump’s tariffs as the company produces its vehicles in the United States.

United States President Donald Trump’s 25% tariffs on imports from Canada and Mexico are threatening Detroit’s automakers, with Barclays analysts warning of a potential profit hit for Ford, GM, and Stellantis.
Tesla will likely be safe from the adverse effects of Trump’s tariffs, however, as the company produces its vehicles in the United States.
Trump Tariff Threat
As noted in a Fortune report, one out of four cars sold in the United States are built in either of the two countries. For GM and Stellantis, over a third of their vehicles that are intended for sale in the United States are produced in Mexico and Canada.
The Trump administration’s tariffs could tack on at least $3,000 more per vehicle, Barclays analysts estimated. “Without any adjustment, we estimate it could wipe out effectively all profits for the D3,” the analysts noted.
Auto executives have expressed their reservations about the effect of Trump’s tariffs against Canada and Mexico. In a comment to Fortune last month, Ford CEO Jim Farley noted that if the Trump administration does move forward with its planned import duties, it would cost the U.S. auto industry billions of dollars in profit headwinds.
“We would have to make some major strategy shifts in the U.S., build new plants et cetera, if this persists. Obviously, it’s a devastating impact,” Farley noted.
Tesla Dodges Bullet
Tesla could very well sidestep the worst of the tariffs, as the EV maker assembles the vehicles it sells in the U.S. within the country with minimal reliance on Mexican parts. Elon Musk has also noted that Tesla’s planned Gigafactory Mexico has been paused for now.
Tesla’s vehicles, such as the Model Y and the Model 3, have been listed as among the most American-made cars over the years. Tesla’s vehicle production facilities in the United States such as the Fremont Factory and Giga Texas are also among the largest and most productive auto plants in the country.
Barclays’ Warning
Overall, Barclays analysts noted that if Trump’s high import duties are left in place, automakers such as Ford, GM, and Stellantis will likely feel a lot of pain. This may be the case even if the tariffs themselves are reduced.
“Given the potential for significant disruption ahead if the tariffs stick, we believe it’s a reminder as to why tariffs of this magnitude are unlikely to stick… Even if the tariffs are scaled back to something more modest (or are used to bring content back to the U.S.), it promises to add cost to vehicles, likely causing inflation,” the Barclays analysts warned.
News
Tesla gets a $320 price target from Goldman Sachs
The bank cites weaker Q1 deliveries and demand challenges — but still believes in Tesla’s long-term software revenue growth thanks to FSD.

Goldman Sachs slightly cut its 12-month price target for Tesla from $345 to $320, citing weaker-than-expected vehicle deliveries in key regions and demand challenges.
“We lower our below consensus delivery estimates for Tesla, reflecting the quarter-to-date data for key regions (i.e., China, Europe, and the US), as well as what we believe are broader demand trends,” noted Goldman Sachs analysts.
The investment firm predicts Tesla will report Q1 2025 deliveries of 375,000 units, down from its previous forecast of 399,000 units. For perspective, the consensus for Tesla’s first-quarter deliveries is 426,000 vehicles.
Goldman Sach’s prediction for Tesla in the first quarter is slightly above the company’s results in Q1 2024 when it delivered 386,810 units. Meanwhile, the consensus estimate for Tesla is slightly above the company’s Q1 2023 results, when it delivered 422,875 vehicles.
The bank stated that Tesla’s transition to the new Model Y contributed to its weak Q1 delivery forecast. However, it expects Giga Shanghai’s production ramp for the Model Y Juniper to improve deliveries in China this month. Goldman Sachs also observed that underlying demand for Teslas is “somewhat weaker” than previously expected.
It notes that Tesla’s US deliveries in February are “tracking flattish year-over-year.” In Europe, Goldman Sachs states Tesla registrations show a “>40% year-over-year decline” in January and a mid-to-high 20% drop in February in key markets like the United Kingdom and Spain. Meanwhile, in China, CPCA data reveal that Tesla’s retail sales have seen a mid-single-digit decline year-over-year.
Despite its dreary predictions for Tesla in the short term, Goldman Sachs sees a bright future for the company. The bank still believes Tesla’s software revenue will grow long-term. It acknowledges Tesla’s progress with version 13 of Full Self-Driving (FSD).
However, it predicts that Tesla could struggle with monetizing FSD in China, where more competitors offer hand-free ADAS solutions. Goldman Sachs notes that Chinese competitors do not charge for incremental software packages.
Goldman Sachs is maintaining a Neutral rating on Tesla stock, emphasizing that its 2025 earnings estimates are below consensus.
-
News23 hours ago
Tesla launches fresh U.S. promotions for the Model 3
-
Elon Musk2 days ago
Tesla mulls adding a new feature to fight off vandals as anti-Musk protests increase
-
News5 hours ago
SpaceX announces Starship Flight 8’s new target date
-
News3 days ago
Tesla’s lead designer weighs in on plans for these two Model Y colors
-
News2 days ago
Tesla starts Model Y ‘Launch Edition’ deliveries in the U.S.
-
Elon Musk2 days ago
Tesla gaining with Republicans as it loses traction with Democrats: Stifel
-
News3 days ago
Tesla design head reflects on over 16 years with the company
-
News1 day ago
Tesla China wholesale figures drop in February amid new Model Y transition