Tesla is testing a new remote test drive strategy in Europe, opening its first gub in Örebro, Sweden.
The Tesla test drive experience is as normal as any other, but the company has taken numerous steps over the past few years to reduce contact between people and make the entire experience easier.
In 2020 at the height of the COVID-19 pandemic, Tesla started offering no-contact test drives and vehicle deliveries to reduce face-to-face contact, still allowing people to experience the vehicles or complete an ownership process.
Tesla owner vlogs “touchless delivery” process for his new Model 3
In today’s world, it is likely less about the potential exposure to viruses and more about ease of access for people. Tesla is using a new strategy at the Swedish test drive hub to give prospective buyers an easier experience.
To drive either the Model 3, Model Y, or Model S that are currently available at the Örebro hub, you can book an appointment directly on Tesla’s website and then call when you have arrived. The vehicle will be remotely unlocked and, for new drivers, a rep will walk you through the basics of putting the car in drive, navigating to a destination, and other needs.
The test drive will last 30 minutes.
Our first remote test drive hub in Europe is now open in Örebro, Sweden ?? pic.twitter.com/qtPR7oLFFD
— Tesla Europe (@tesla_europe) March 20, 2023
The touchless test drive process also is a great marketing tool for Tesla, as it is just one more way people can avoid the all-too-stressful process of buying a car. Car dealerships are among the most hated places to be for people, surveys have shown. In fact, people would rather do their taxes than shop for a new car.
Tesla has tried to take the stress out of car buying by eliminating price haggling and using a direct-to-consumer sales model. It has resulted in consumers being less inclined to believe they’re being run over by aggressive car salespeople.
In addition to the stress of the actual process of buying a vehicle, test drives are also a time when car buyers may feel that they’re under a microscope for their decisions. Tesla making the strides to take the stress out of every step of buying a car is likely one of the biggest advantages consumers will feel from this new program.
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Elon Musk
Tesla Optimus dance video showcases the company’s quick progress
Elon Musk shares a new video of Tesla’s humanoid robot, Optimus, dancing with improved flexibility and control.

Elon Musk recently shared a Tesla Optimus dance video, showcasing the humanoid robot’s light feet and the company’s quick progress.
In 2021, Tesla announced it would develop a humanoid robot during AI Day. At the time, the company didn’t even have a prototype. To celebrate the announcement, a human dressed as a humanoid robot came out and danced for the crowd at the event. Fast forward a few years, and Tesla’s Optimus bot finally has some moves to show off.
The first time anyone got a real preview of Optimus was in 2022, when Tesla debuted semi-functional prototypes at AI Day. One Tesla Optimus bot walked on stage while another performed some arm movements. At the time, critics noted the Tesla Optimus bot’s reliance on teleoperation for some tasks.
By 2023, Tesla unveiled Optiumus Gen 2, demonstrating advanced tasks like sorting colored blocks, maintaining yoga poses, and some dancing. Tesla also noted that the robot’s hands improved to 11 degrees of freedom (DoF). Tesla Optimus hands in production units have 22 degrees of freedom.
Late last year, Tesla Optimus robots attended the company’s “We, Robot” event, performing tasks like serving drinks and interacting with people in the crowds. Teslarati played rock, paper, scissors with Optimus at “We, Robot.” The Tesla bots danced in synchronicity at the event with their arms and torsos.
Tesla’s progress with Optimus has been quite a ride over the past few years. Now Optimus can add to its dance moves with more flexibility and control over its legs. The recent Tesla Optimus dance video marks the beginning of the next phase for the humanoid robot: production.
According to Tesla’s Q1 2025 updated letter, the company has already started limited production of the Optimus bot at Tesla’s Fremont Factory. Elon Musk announced plans to produce over 1,000 units of Tesla Optimus for internal use in 2025 and external sales by 2026.
Elon Musk claims Tesla Optimus could be “more significant than Tesla’s vehicle business,” with a potential market value of $25 trillion. By automating low-skill, repetitive jobs, the Tesla bot could reshape economies, which Musk believes could lead to an “age of abundance” where goods and services are cheaper.
Investor's Corner
Rivian stock rises as analysts boost price targets post Q1 earnings
Rivian impressed with smaller-than-expected losses & strong revenue, pushing analysts to raise price targets.

Rivian stock is gaining traction as Wall Street analysts raise price targets following the electric vehicle (EV) maker’s first-quarter earnings report. Despite a dip after the announcement, optimism surrounds Rivian’s cost control and upcoming lower-priced cars.
Last week, Rivian reported a better-than-expected Q1 gross profit, surpassing Wall Street’s forecasts with adjusted losses of $0.48 per share against expectations of $0.92 per share. The company also reported a revenue of $1.24 billion compared to the $1.01 billion anticipated.
However, the EV automaker cut its 2025 delivery forecast and capital spending due to President Donald Trump’s tariffs. It explained that it is “not immune to the impacts of the global trade and economic environment.” RIVN stock dropped nearly 6% post-earnings, closing at $12.72 per share.
Wall Street remains upbeat about Rivian, citing progress toward launching lower-priced vehicles in 2026 and effective cost management. On Monday, Stifel analyst Stephen Gengaro raised his RIVN price target to $18 from $16, maintaining a “Buy” rating. He highlighted Rivian’s “solid progress” toward key milestones.
Conversely, Bernstein’s Daniel Roeska gave RIVN a “Sell” rating. However, Roeska also lifted his Rivian price target to $7.05 from $6.10, acknowledging “better” Q1 results. He warned that profitability remains distant and hinges on multiple product launches by the decade’s end.
Overall, Wall Street’s average price target for RIVN climbed from $14.18 to $14.31, a modest 13-cent increase reflecting positive sentiment. About one-third of analysts covering Rivian rate it a Buy, compared to the S&P 500’s average Buy-rating ratio of 55%.
On Monday, Rivian stock rose 2.7% to $14.64, slightly trailing the S&P 500 and Dow Jones Industrial Average, which gained 3.3% and 2.8%, respectively. The uptick may also stem from broader market gains tied to news of a temporary U.S.-China tariff suspension.
As Rivian navigates trade challenges and scales production at its Illinois factory, its Q1 performance and analyst support signal resilience. With lower-priced EVs on the horizon, Rivian’s strategic moves could bolster its position in the competitive EV market, offering investors cautious optimism for long-term growth.
News
EU weighs Starlink’s market impact during SES-Intelsat deal
As SES tries to buy Intelsat, the EU is checking if Starlink has an unfair edge. The review could shape Europe’s space future.

EU antitrust regulators are scrutinizing SES’s $3.1 billion bid to acquire Intelsat, probing whether SpaceX’s Starlink poses a credible rival in the satellite communications market. The European Commission’s review could shape the future of Europe’s space industry.
The Commission has sought feedback from customers of SES and Intelsat to assess Starlink’s competitive impact. According to Reuters, the questionnaire asks if low-earth orbit (LEO) satellite providers like Starlink and Eutelsat’s OneWeb are viable competitors for two-way satellite capacity. It also explores whether LEO suppliers are winning tenders and contracts and their potential to influence competition over the next five years. Additionally, regulators are evaluating customers’ bargaining power and ability to switch to rival suppliers.
SES operates a fleet of about 70 multi-orbit satellites for video broadcasting, government communications, and broadband internet. It aims to scale up through the acquisition of Intelsat. The move is part of a broader push in Europe to bolster home-grown satellite solutions, countering U.S. giants like SpaceX’s Starlink and Amazon’s Project Kuiper.
SES is in talks with the EU Commission and a few European governments to complement Starlink services, addressing concerns over reliance on foreign providers.
“Now the discussions are much more strategic in nature. They’re much more mid-term, long-term. And what we’re seeing is that all of the European governments are serious about increasing their defense spending. There are alternatives, not to completely replace Starlink, that’s not possible, but to augment and complement Starlink,” said SES CEO Adel Al-Saleh.
The EU Commission’s preliminary review of the SES-Intelsat deal is expected to conclude by June 10. The preliminary review will determine whether the SES-Intelsat deal is cleared outright, requires concessions, or faces a full-scale investigation if significant concerns arise. As Europe seeks to strengthen its space-based communication resilience, the outcome could redefine competitive dynamics in the satellite sector.
With Starlink’s LEO technology disrupting traditional satellite services, the Commission’s findings will signal how Europe balances innovation with strategic autonomy. SES’s efforts to scale and collaborate with governments underscore the region’s ambition to remain competitive, potentially reshaping the global satellite landscape as demand for reliable connectivity grows.
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