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Tesla Model X Will Stimulate Luxury SUV Plug-In Market

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With the anticipated fall arrival of the Model X, the SUV luxury plug-in battles could finally commence. Tesla’s all-electric crossover SUV may have competition from Volvo’s all-wheel drive XC90 T8, BMW’s X5 40e and the Mercedes-Benz GLE 550e all of which are plug-in hybrid vehicles (PHEV).

Volvo XC 90 twin engine plug-in

This fall, Tesla will have competition from Volvo’s XC90 T8 all-wheel plug-in hybrid vehicle (PHEV).

I recently read a CHARGED article by Markkus Rovito discussing the XC90 T8 PHEV and its ability to travel 17 electric miles (EPA estimate), which could be enough to provide a gentle “electric” immersion for potential SUV buyers. The SUV category has rebounded and is hot right now. XC90 T8 PHEV is based on the 2016 XC90 internal combustion engine (ICE) version, which has already had 30,00 pre-orders from around the world. Pretty solid for Volvo.

Other players in the upcoming plug-in segment: BMW’s X5 40e and the 2016 Mercedes-Benz GLE 550e, both of which are due out this fall. Both the Model X and Volvo’s XC90 TC will have seven-seater option, although demand for having two extra seats is questionable. This doesn’t seem to be a huge overriding factor.

On the Tesla Motors board from earlier in the year, aljjr2 said;

Like you, that works for me since I would never use them. I have 3rd rows in my Audi Q7 that have been raised to their upright position only 3 time in 7 years — and then only for a very short trip to a restaurant to avoid taking two cars.

The GLE plug-in hybrid could be in U.S. dealerships by August. (Courtesy of MBUSA)

The GLE plug-in hybrid could be in U.S. dealerships by August. (Courtesy of MBUSA)

The Volvo XC-90 T8 starts at $69,095 and that will be in the same price ballpark as the Tesla Model X, even though there’s still no official pricing from Tesla. There’s also no official pricing from Mercedes on the GLE 550e, which is capable of traveling 18.6 miles on a single charge via the NEDC European Test Cycle (a bit more lenient according to John Voelcker of GreenCarReports).

Will other carmakers become formidable competition to Tesla’s Model X, and help stimulate the luxury SUV PHEV market? Tesla’s innovative branding and approach could override all those factors.

Big unknowns still remain for the Tesla Model X, such as the final price point, battery range, and, of course, the final design for the highly-anticipated falcon wing doors. At the recent presser, Elon Musk stated that the “90kWH was developed for the X and the net impact on range with the Model X with 90 kWH will be about 5 percent.”

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What’s your battery pack range guess for the Model X entry level edition? 230-250?

"Grant Gerke wears his Model S on his sleeve and has been writing about Tesla for the last five years on numerous media sites. He has a bias towards plug-in vehicles and also writes about manufacturing software for Automation World magazine in Chicago. Find him at Teslarati

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Elon Musk slams MSNBC for relating Trump’s terrorism warning to Tesla “protests”

“So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla CEO Elon Musk has sharp words for MSNBC after the media outlet related U.S. President Donald Trump’s warning about attacks on the electric vehicle maker and its customers to acts of protest.

As per Musk, such a relation is insane, as extreme actions that have been taken against Tesla are not legitimate forms of protest.

Tesla Attacks

Amidst Elon Musk’s work with the Trump administration and his increasingly political nature, attacks against Tesla have seen a notable rise in the past months. Tesla showrooms have been shot up, vandalized, and set on fire in acts of alleged arson. Supercharger stations have also been set on fire. One Tesla store was even attacked with Molotov cocktails.

Worse, even private Tesla owners have seen their vehicles get attacked by vandals and critics. One Cybertruck owner noted on social media that one of his passengers actually got physically hurt when an anti-Tesla activist attacked his all-electric pickup truck.

In response to these attacks, Trump shared a stern warning to would-be Tesla attackers. As per Trump, anyone that hurts an American company, “especially a company like this that supplies so many jobs that others are unable to do,” will go through hell when they are apprehended.

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MSNBC’s Response

In a segment, MSNBC framed the U.S. President’s warning as Trump simply looking out for a fellow billionaire—one whose company is failing. Interestingly enough, the media outlet’s hosts and panel did not mention or acknowledge any of the violent and dangerous attacks that have been directed at Tesla and Tesla owners as of late.

“You also, overnight, have his post claiming that protests at Tesla dealerships are illegal. He (Trump) said today he would label violence against dealerships domestic terrorism… So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

Musk Strikes Back

Musk did not mince words in his criticism of the media outlet. In response to a video shared on X of MSNBC’s segment, Musk wrote, “Wow, they’re totally insane.” Musk also clarified the rather simple distinction that while peaceful protests are no issue, shooting Tesla stores and burning Superchargers are a step too far.

“Death threats, shooting up Tesla stores, and burning down Superchargers are definitely not “legitimate forms of protest!”” Musk wrote in his post.

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Rivian supports Tesla despite all the Elon Musk hate

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Credit: Rivian | X

Rivian CEO RJ Scaringe showed some support for Tesla despite all the Elon Musk hate that has been spreading. Scaringe’s stance on all the Tesla amid the protests and vandalism starkly differs from what seems to be the popular opinion lately.

RJ Scaringe attended the South by Southwest (SXSW) event in Austin earlier this week. The Rivian CEO briefly talked about Tesla and its current predicament.

“When we look at Tesla and other manufacturers, I think it’s incredibly important that we have [a] choice. We need Tesla to be successful, we need other manufacturers to be successful,” answered Scaringe graciously.

In the past, Scaringe has talked about the electric vehicles industry’s growth and how EV automakers need to offer different designs to help it expand. He acknowledges that Tesla started the current EV revolution and once called it a “very inspirational” company. However, the Rivian CEO also encourages EV automakers to make their own mark in this rising industry.

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“If you’re a consumer that’s thinking about buying a car and you want to spend less than $50,000, there are just not that many great electric options,” Scaringe noted during his SXSW appearance.

He noted that the base Tesla Model Y is less than $50,000 but also pointed out that it might be someone’s design or brand preference. In Rivian’s case, nature lovers were attracted to the company’s designs and features.

“I was sort of fortunate [to attract buyers who like nature]. I love the outdoors, active sports, and things like that,” Scaringe said. “But there’s also a strategy to realize that if we can build a product that enables and inspires people to be outdoors, it’s going to help people to want to be active participants in sustainability.”

Rivian signed a 2-year headlining sponsorship agreement with SXSW. It has planned plenty of fun activities and exhibits for the annual festival, including an Electric Roadhouse space inspired by Texas Roadhouse.

Rivian R1T and R1S demo drives are available at SXSW until the end of the event on March 15, 2025. The Rivian R2 will also be on display during the festival.

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Meta taps X’s open-source algorithm for its own Community Notes system

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January.

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Credit: Linda Yaccarino/X

Meta Platforms Inc. will begin tests of its Community Notes program, a crowd-sourced fact-checking system modeled after Elon Musk’s X, on March 18. Meta intends to use Community Notes on Facebook, Instagram, Threads.

The announcement was posted by Meta in a blog post on its official website. 

Tapping Into X’s Model

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January. At the time, the CEO noted that Meta’s third-party fact-checkers had become “politically biased.” Interestingly enough, Meta’s Community Notes will build on X’s open-source algorithm.

As per the social media giant in its blog post: “We won’t be reinventing the wheel. Initially we will use X’s open source algorithm as the basis of our rating system. This will allow us to build on what X has created and improve it for our own platforms over time,” Meta wrote in its blog post.

Building on X’s System

Meta did note that it could eventually develop and explore adjusted iterations of the Community Notes system in the future. The company, however, remained optimistic that its X-inspired crowd-sourced fact-checking system would be “less biased than the third party fact checking program it replaces.”

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“As X’s algorithm and program information is open source – meaning free and available for anyone to use – we can build on what X has done, learn from the researchers who have studied it, and improve the system for our own platforms. As our own version develops, we may explore different or adjusted algorithms to support how Community Notes are ranked and rated,” Meta wrote.

Experts Question Approach

Meta’s shift to a crowd-sourced fact-checking system has received polarizing reactions. Dan Evon of RumorGuard warned that Meta’s decision “not only removes a valuable resource for users, but it also provides an air of legitimacy to a popular disinformation narrative: That fact-checking is politically biased. Fact-checkers provide a valuable service by adding important context to the viral claims that mislead and misinform millions of users on Meta,” as noted in a report from the Associated Press.

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