Less than a day after Elon Musk officially unveiled the jaw-dropping Model 3 at the Tesla Design Center, he took to Twitter to announce that 232,000 reservations have been placed. The figure isn’t surprising considering earlier in the day Musk tweeted that 180,000 Model 3 deposits were accepted in just 24 hours since the reservation window opened. This crushes our earlier predictions that Tesla would sell 100,000 units within the first day.
Model 3 orders at 180,000 in 24 hours. Selling price w avg option mix prob $42k, so ~$7.5B in a day. Future of electric cars looking bright!
— Elon Musk (@elonmusk) April 1, 2016
Now 232k orders
— Elon Musk (@elonmusk) April 2, 2016
Assuming an average price point of $42,000 per Model 3 sold and all reservations convert to orders, Tesla has just booked $9.7 billion in new business since the reservation process began. And that’s just 2 days.
What does that say about production and the timeframe to when eager reservations holders may realize delivery of their new Model 3? Well, Musk says – and to no surprises – “Recommend, ordering soon, as the wait time is growing rapidly”.
Elon Musk presents the Model 3 at the Tesla Design Center in Hawthorne, CA
With $232 million more in the bank than it had just two days ago – a number that will undoubtedly continue to grow – Tesla will use those monies to help develop the Model 3 for production. Let’s not forget that what we saw last night was only Part 1 of 2. The Model 3 was announced to have a minimum of 215 miles of range and capable of 0-60 mph in under 6 seconds. But with an impending Part 2 announcement of a higher performance and longer range battery, sales of the Model 3 could topple 1 million units.
For a company that delivered slightly over 50,000 cars last year, the idea of producing several hundred thousand or even a million would require a significant readjustment in its production and supply chain process. Not to mention the additional scale out of its Supercharger network.
Definitely going to need to rethink production planning…
— Elon Musk (@elonmusk) April 1, 2016
The company today says it is “Accelerating sustainable transport.”, a dream that Elon’s been envisioning since Day One. With nearly 250,000 Model 3’s reserved, sight unseen, that dream is becoming a lot closer to reality.
More Model 3 News
- The Tesla Model 3 is here and it’s ridiculously sexy
- A look back at Model 3 Mania across Tesla stores worldwide