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Tesla certified by South Korean government to enter local car market

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Tesla Model S and Model X vehicles will soon hit the South Korean market as early as May, following an approval issued by the country’s Ministry of Land, Infrastructure and Transport division. The nod to Tesla for certification is part of a larger South Korean government framework to create an eco-friendly car market, with goals to elevate air quality standards to western European levels within a decade.

Tesla will unveil both sales and Tesla service centers when it officially opens its doors inside South Korea’s largest shopping mall and at the famed Gangnam district, equivalent to the Rodeo drive of Seoul. Service centers will provide core maintenance functions and house charging stations. Any necessary exterior repairs to Teslas there will be handled by certified subcontractors.

Korea’s domestic hybrid and electric market sold a total of 68,774 cars last year, compared to 41,956 in 2015. This was the highest proportional rise worldwide, according to The Korea HeraldIn December, South Korea’s Ministry of Trade, Industry, and Energy announced plans that it would increase the number of traditional gasoline-electric hybrids, plug-in electric hybrids, pure electric vehicles, and hydrogen fuel cell cars to 20 percent of all its national sales by the year 2020.

Much competition awaits Tesla in the South Korean EV market. Hyundai’s EV catalog there includes the Grandeur, Sonata, and Ionic brands as well as the Kia Niro. And the Ministry of Land, Infrastructure, and Transport that completed Tesla’s registration is currently reviewing Chinese EV carmaker BYD’s application to enter the South Korean market, with expected approval next week.

Never to be daunted, Tesla will reveal its brand in a spectacular, four-story mall complex about six miles east of Seoul, at Starfield Hanam. Set in an idyllic location, beside an expansive lake and a sweeping mountainous backdrop, the recently opened Starfield Hanam atmosphere combines cultural, leisure, and entertainment facilities. The mall is close to nearby tourist hot-spots, connected to Seoul’s major freeway system, and is adjacent to the subway network. “South Korea’s first ‘shopping theme park’ is a new business model for the country, integrating the brick and mortar shopping experience with E-Mart distribution,” said Yong-Jin Chung, vice chairman of Shinsegae Group. “We carefully curated the selection of stores and services to benefit our customers and satisfy their diverse needs.”

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South Korea will be Tesla’s fifth market in Asia after China, Hong Kong, Japan, and most recently Taiwan. Asia serves as a significant mechanism to establish the Tesla global brand. On-the-ground planning began last June, 2016, when Tesla’s website listed four new positions for sales and engineering in South Korea and one recruiter for the country, with base in Japan.

Seoul offers Tesla access to a population in the primary trade area of 3.5 million, a further 9.4 million in the secondary trade area, and a total of 25.6 million in greater Seoul. Last April, Tesla CEO Elon Musk expressed confidence that the South Korean market will help Tesla to expand its customer base, especially with the introduction of the new lower-priced Model 3 sedan.

Carolyn Fortuna is a writer and researcher with a Ph.D. in education from the University of Rhode Island. She brings a social justice perspective to environmental issues. Please follow me on Twitter and Facebook and Google+

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Tesla doubles down on Robotaxi launch date, putting a big bet on its timeline

Tesla continues to double down on its June goal to launch the Robotaxi ride-hailing platform.

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Credit: Tesla

Tesla has doubled down on its potential launch date for the Robotaxi ride-hailing platform, which will utilize the Cybercab and other vehicles in its lineup to offer driverless rides in Austin, Texas.

Tesla said earlier this year that it was in talks with the City of Austin to launch its first Robotaxi rides, and it planned to launch the platform in June.

This has been a widely discussed timeline in the community, with some confident in the company’s ability to offer it based on the progress of the Full Self-Driving suite.

However, others are skeptical of it based on Tesla’s history of meeting timelines, especially regarding its rollout of FSD.

Nevertheless, Tesla was asked when it would be able to offer Robotaxi rides and where, and it clearly is not backing down from that June date:

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It is getting to a point where Tesla is showing incredible confidence regarding the rollout of the Robotaxi in June. We have not seen this kind of reiteration regarding the rollout of something regarding autonomy from Tesla at any point in the past.

CEO Elon Musk has even been increasingly confident that Tesla will meet its target. Earlier this week, he said the vehicles will be able to roll off production lines and drive themselves straight to a customer’s house:

Elon Musk continues to push optimistic goal for Tesla Full Self-Driving

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There could be some discussion of an acceptable grace period, as the timeline for the Robotaxi rollout could still be considered a success, even if it were a month or two late. However, if it were pushed back further into 2025 or even 2026, skepticism regarding these timelines would continue to persist.

As of right now, it seems Tesla is extremely confident it will meet its goal.

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Tesla Semi fleet from Frito-Lay gets more charging at Bakersfield factory

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Tesla Semis showcased at Frito-Lay plant in Modesto, CA
Frito-Lay transformed its Modesto, Calif., site by replacing diesel fleet assets with ZE and NZE alternatives and installing fueling and charging infrastructure for the new fleet as well as on-site renewable energy generation and storage.

Among the several companies that have had the opportunity to add Tesla Semi all-electric Class 8 trucks to their fleets earlier than others, the most notable is arguably Frito-Lay, which has utilized the vehicle for a couple of years now.

However, as their fleet is making more local runs and there are undoubtedly plans to expand to more Semi units, the company has recognized it needs additional Megachargers to give juice to their trucks.

As a result, Frit-Lay decided to build more chargers at their Bakersfield, California facility, according to new permits filed by Tesla:

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There are already chargers at the company’s Modesto, California, factory, but Bakersfield is roughly three hours south of Modesto.

Interestingly, Tesla is calling the chargers “Semi Chargers” in the filing, potentially hinting that it is no longer referring to them as “Megachargers,” as they have been in the past. This is a relatively minor detail, but it is worth taking note of.

In 2022, Frito-Lay began installing these chargers in preparation for the Semi to become one of the company’s main logistics tools for deliveries in California and surrounding states.

Frito-Lay is not the only company that has chosen to utilize the Tesla Semi for these early “pilot” runs. PepsiCo has also been a company that has used the Semi very publicly over the past two years.

Additionally, the Tesla Semi participated in the Run on Less EV trucking study back in late 2023, where it managed to complete a 1,000-mile run in a single day:

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Tesla Semi logs 1,000-mile day in Run on Less EV trucking study

Tesla is planning to ramp production of the Semi late this year. On the Q4 2024 Earnings Call, VP of Vehicle Engineering Lars Moravy said the company would be focusing on the first builds of the Semi’s high-volume design late this year before ramping production in the early portion of 2026:

“We just closed out the Semi factory roof and walls last week in Reno, a schedule which is great with the weather. In Reno, you never know what’s going to happen. But we’re prepping for mechanical installation of all the equipment in the coming months. The first builds of the high-volume Semi design will come late this year in 2025 and begin ramping early in 2026.”

Tesla will build these units at a new Semi production facility located in Reno near its Gigafactory. The company is getting closer to finishing construction, as a drone video from this morning showed the facility is coming along at a good pace:

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Tesla Cybercab no longer using chase vehicles in Giga Texas

Elon Musk expects Tesla to produce about 2 million Cybercab units per year.

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Credit: Joe Tegtmeyer/X

The Tesla Cybercab is the company’s first vehicle that is designed solely for autonomous driving. And while the spacious two-seater is expected to start volume production in 2026, the vehicle’s development seems to be moving at a steady pace.

This was hinted at in recent images taken by a longtime Tesla watcher at the Giga Texas complex.

Tesla Cybercab Production

The Cybercab will likely be Tesla’s highest volume vehicle, with CEO Elon Musk stating during the company’s Q1 2025 All-Hands meeting that the robotaxi’s production line will resemble a high-speed consumer electronics line. Part of this is due to Tesla’s unboxed process, which should make the Cybercab easy to produce.

Elon Musk expects Tesla to produce about 2 million Cybercabs per year. And while the vehicle is expected to see volume production at Giga Texas next year, the CEO noted that the vehicle will be manufactured in more than one facility when it is fully ramped.

No More Chase Cars

While the Cybercab is not yet being produced, Tesla is evidently busy testing the vehicle’s fully autonomous driving system. This could be hinted at by the Cybercabs that have been spotted around the Giga Texas complex over the past months. Following last year’s We, Robot event, drone operators such as longtime Tesla watcher Joe Tegtmeyer have spotted Cybercabs being tested around the Giga Texas complex.

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At the time, videos from Giga Texas showed that the driverless Cybercabs were always accompanied by a manually driven Model 3 validation chase car. This was understandable considering that the Giga Texas complex features pedestrians, other cars, and construction areas. As per the drone operator in a recent post on social media platform X, however, Tesla seems to have stopped using chase cars for its Cybercab tests a few weeks ago.

Aggressive Tints

The reasons behind this alleged update are up for speculation, though it would not be surprising if the Cybercab’s autonomous driving system could now safely navigate the Gigafactory Texas complex on its own. Interestingly enough, the Cybercabs that were recently photographed by the drone operator featured very aggressive tint, making it almost impossible to make out the interior of the robotaxi.

This is quite interesting as other Cybercabs that have been spotted around Giga Texas were only equipped with semi-dark tints. One such vehicle that was spotted in February was even speculated to be fitted with an apparent steering wheel.

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