Tesla has shared its latest advertisement for its energy products and ecosystem, this time highlighting one owner in Australia who reportedly saved 94% on his electricity bill using one of the company’s electric vehicles (EVs) in tandem with Powerwalls.
On Tuesday, the Tesla Energy account on X shared a brief advertisement video sharing a customer experience from Nathan, a Brisbane, Australia-based EV and Powerwall owner and owner of a ride-sharing business. The video notes that Nathan drives over 93,000 km (~57,788 miles) per year in multiple Tesla vehicles, including a Model 3, along with using solar panels and a Powerwall to power both his home and business.
The video claims that, within a month of installing multiple Powerwall home batteries, Nathan saved 94 percent on his electricity bill. It also notes that he regularly charges his vehicles with excess solar energy using Tesla’s Charge on Solar feature, showing multiple shots of the mobile app and energy ecosystem features offered by the company.
You can see the full advertisement below, as posted on X.
Nathan drives over 93,000km a year in his Tesla, within a month of installing Powerwalls he saved 94% on his electricity bill pic.twitter.com/TEn0jcJS0k
— Tesla Energy (@teslaenergy) July 9, 2024
Tesla has shared other advertisements for its energy products in the past, including one shared in March that highlights the latest Powerwall’s ability to be submerged in over two feet of water. While the video shows Tesla’s Powerwall 2 units, the company also launched its next-generation Powerwall 3 in select markets this year.
Increased advertising from Tesla began trickling out last year, after CEO Elon Musk told shareholders that the company would start experimenting with some small-scale ad campaigns. Although Musk had previously been opposed to advertising, many investors have argued in the past few years that ads may be necessary to help educate the public about Tesla’s EVs and energy products.
Despite sweeping layoffs in April that affected what seemed to be much of the advertising team, Tesla has continued to roll out new ads over the last couple of months.
While the vast majority of Tesla’s “advertisements” are simply posted to the company’s social media accounts, like the one above, the company has also started sharing dedicated ads on other platforms. For example, Tesla launched YouTube ads last November, and later followed up with some traditional ads on X in February.
The company has also started advertising on Cars.com this year, and it deployed a unique “Mobile Gallery” advertisement in New York and Florida, which included a Cybertruck driving around and towing a trailer hauling a Model Y in a glass case, with the glass reading, “The Best-Selling Car in the World is Made in America.”
What are your thoughts? Let me know at zach@teslarati.com, find me on X at @zacharyvisconti, or send us tips at tips@teslarati.com.
Elon Musk
Tesla’s popular side business is going to get bigger, Elon Musk says
It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.
 
														Tesla will open two new Diner locations in the United States after its first location in Los Angeles has been a raging success, as it is constantly packed and serving food for 24 hours a day, every day.
Tesla CEO Elon Musk said that the initial Diner location on Santa Monica Boulevard is “going well,” and based on reviews and its constant out-the-door lines, it is safe to say it has been a major outlet of interest for people in the area.
It features two massive movie screens, a menu that is locally sourced and has been created by a world-class chef, and Supercharging for EVs. It truly is the perfect stop for those who are hungry, need entertainment, or need a quick charge.

Credit: Tesla
So far, Tesla has not released too many details on the success of the restaurant, but it did state in a graphic for its Q3 Supercharging stats that it sold roughly 50,000 burgers at the Diner in Q3, roughly 715 each day. Burgers are not the only thing on the menu, either.
With how well it has gone, Musk is now considering the possibility of new locations that are notable to Tesla, including Austin and Palo Alto.
On Friday, Musk revealed he believes it “probably makes sense to open one” near Gigafactory Texas and Engineering HQ in Palo Alto:”
The futuristic Tesla Diner is going well. Probably makes sense to open one near our Giga Texas HQ in Austin and engineering HQ in Palo Alto. 😋 https://t.co/l0DUtR8CFg
— Elon Musk (@elonmusk) October 31, 2025
It took several years to get the Diner developed, built, and opened. On July 21, Tesla launched the Diner to the public at 4:20 p.m. local time (of course), after years of development. Musk first offered the idea of a drive-in Supercharger Diner back in December 2018.
By 2023, Tesla had secured building permits and broken ground on the site in September of that year.
Since its launch, it has been a popular hotspot for Tesla fans and others to visit, although it has attracted unwanted attention from protestors as well.
Cringey protestors are outside the Tesla Diner in Los Angeles singing “Elon Musk has got to go”
These people are absolutely nuts pic.twitter.com/LZ0U6rpMIn
— TESLARATI (@Teslarati) October 27, 2025
They look hungry. If they walked inside and ordered some food, maybe they’d stop yelling into microphones and threatening Musk.
Elon Musk
Elon Musk’s AI empire grows as xAI leases Palo Alto space near Tesla
The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area.
 
														Elon Musk’s artificial intelligence startup, xAI, is expanding its Silicon Valley footprint, leasing roughly 105,000 square feet of office space at Palo Alto’s Page Mill Center, just blocks away from Tesla’s engineering complex.
Musk’s deepening Silicon Valley footprint
People familiar with the matter have informed the San Francisco Business Times that xAI’s lease at Page Mill Center may already have been finalized, adding to the company’s existing headquarters at 1450 Page Mill Road. The two offices share a parking lot, reflecting Musk’s strategy of consolidating his ventures. Tesla’s engineering hub is also just a few blocks away.
The new offices form a growing cluster of Musk-led companies in the heart of the Valley and come as xAI has listed over 250 job openings. These include listings for engineers, designers, and technical staff, among others.
xAI’s aggressive hiring push hints at rapid scaling, which makes quite a lot of sense considering the company’s ambitious projects. xAI oversees the large language model Grok and other AI initiatives such as the newly launched Grokipedia, and the startup has also acquired the social media platform X. Real estate owner Hudson Pacific Properties, the owners of Page Mill Center, have so far declined to comment.
AI demand and Silicon Valley’s office rebound
Silicon Valley’s office market, long subdued by remote work trends, is seeing renewed activity from AI firms. Hudson Pacific told investors this summer that tenant demand has reached a three-year high, with over half of new leases driven by artificial intelligence companies. Vacancy rates have now fallen for four straight quarters to 16.6% as well, CBRE reported.
The expanding footprint of Elon Musk’s companies in Palo Alto bodes well for the CEO’s plans in the area. Musk, after all, has previously butted heads with officials, resulting in his two biggest ventures, electric vehicle maker Tesla and private space company SpaceX, officially relocating their headquarters to Texas.
News
Starship lunar update shows SpaceX will not give up the Moon without a fight
SpaceX stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety.”
 
														SpaceX is reassessing its Starship mission plan for NASA’s Artemis 3 program, exploring what it calls a “simplified” architecture that could accelerate the first crewed lunar landing of the 21st century.
The private space company stated that the revised concept aims to “result in a faster return to the moon while simultaneously improving crew safety,” following NASA’s decision to reopen the lunar mission contract to new competition.
SpaceX outlines HLS progress
In a blog post titled To the Moon and Beyond, SpaceX detailed recent Starship milestones and reaffirmed its role as a “core enabler” of NASA’s lunar ambitions. As per SpaceX, its efforts are not just aimed at returning to the Moon. It is aimed at establishing a permanent, sustainable presence on the lunar surface.
“Since the contract was awarded, we have been consistently responsive to NASA as requirements for Artemis III have changed and have shared ideas on how to simplify the mission to align with national priorities. In response to the latest calls, we’ve shared and are formally assessing a simplified mission architecture and concept of operations that we believe will result in a faster return to the Moon while simultaneously improving crew safety,” SpaceX wrote in its post.
The post described Starship’s vast potential for lunar operations, noting that a single vehicle provides over 600 cubic meters of pressurized habitable volume, roughly two-thirds that of pressurized volume of the entire International Space Station, and is “complete with a cabin that can be scaled for large numbers of explorers and dual airlocks for surface exploration.”
SpaceX also mentioned its fixed-price NASA contract, which ensures taxpayer protection while incentivizing milestone-based progress. As part of its preparations for a Moon mission, SpaceX plans to conduct a key in-space refueling demonstration in 2026, as noted in a Space.com report. Regerdless, SpaceX is still continuing the parallel development of its “core” Starship for Mars and deep-space exploration.
SpaceX’s update followed NASA concerns
NASA Acting Administrator Sean Duffy recently voiced frustration over Starship’s pace, noting on CNBC that SpaceX “pushed their timelines out” while the U.S. remains in a race against rivals. In a comment, Duffy stated that NASA will not wait for one company as it pushes forward with its Artemis program.
“I love SpaceX. It’s an amazing company. The problem is, they’re behind. They’ve pushed their timelines out, and we’re in a race against China. The president and I want to get to the Moon in this president’s term, so I’m going to open up the contracts. I’m going to let other space companies compete with SpaceX, like Blue Origin,” Duffy said.
Elon Musk publicly criticized Duffy over his remarks, but SpaceX’s latest update has shifted the focus back to technical progress and mission readiness. While SpaceX did not elaborate on the details of its simplified architecture, Musk hinted that Starship could eventually accomplish “the whole moon mission” on its own. “Starship will build Moonbase Alpha,” Musk wrote in a recent post on X.
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