News
New survey compares demographic of Tesla Model X vs. Model S buyer

A new survey that polled nearly 500 Tesla owners, reservation holders, and enthusiasts found several key differences between Model S and Model X owners. This is my largest Tesla-focused study to date and is a follow up to last year’s 22-question owner’s satisfaction survey. The latest study finds both new interesting data and reaffirms Tesla’s high customer satisfaction rating, while also taking a peek at Model 3 demand.
Model X vs. Model S Owners
Differences in satisfaction between Model X and Model S owners show, Model X owners are 20% more likely to have had “non-routine” maintenance done. Despite this occurrence, 95% of Model X owners report that their vehicle “held up extremely well”. Both Model S and X owners alike rate the service department at 89% satisfied.
Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S buyers. Both Model S and X owners had an average age of 53 years old. Model X owners showed a significant bump in household annual income versus Model S owners, ticking in at an average of $503,000 and $267,000 respectively.
Despite the fact that income levels of both Model S and X owners place them near the top 1% of household incomes in the United States, 94% of current owners claim that this is the most expensive vehicle they have ever purchased.
When asked how much one would pay for a 30% battery upgrade in 3 years, both Model S and X owners said they would pay over $5,900 for a battery upgrade. Assuming an average battery size of 83 kWh, based on the average of a 75 kWh and 90 kWh pack, we can assume a 30% increase in capacity would be somewhere on the level of 25 kWh. This would put the retail price for the upgrade at ~$235 per kWh, which seems reasonable given Tesla CEO Elon Musk’s prediction that battery costs could dip as low as $100 per kWh by 2020.
Model 3 Owners
Of Model 3 reservation holders, they expect to spend just over $48,000 on their Model 3. By comparison, preliminary data from crowdsourced database Model3Tracker.info shows that existing Tesla owners will spend 7% more than first time owners and pay an average price of $55,084, based on contributors intended Model 3 configurations.
Model 3 reservation holders held an 82.5% satisfaction rate with the reservation process.
The average age of a Model 3 reservation holder polled was 43 years, with an annual household income of $160,000. On average, Model 3 reservation holders indicated that they have been following Tesla for over 5 years.
Overall Results
Overall, 97% of respondents believed that Tesla is on the right track and 92% of owners believed that they will purchase a Tesla in the future. Additionally, 56% of owners plan on purchasing a Tesla Energy or SolarCity product in the next 2-3 years. This helps bring insight to the combined merger between SolarCity and Tesla that was completed in 2016.
To receive the full results of the survey you can message us on Facebook or follow our Facebook page where we will be dropping some additional results. If you would like to be included in future Tesla owners/fans studies, you can enroll yourself here.

News
Starship Flight 8: SpaceX nails Super Heavy booster catch but loses upper stage
Flight 8 ended with mixed results as SpaceX nailed another Super Heavy Booster catch while the upper stage experienced a rapid unscheduled disassembly.

SpaceX launched its eighth Starship test flight on Thursday, March 6, 2025, from its Starbase facility in South Texas. The mission aimed to advance the reusable rocket system’s development with a third successful booster recovery and a planned satellite simulator deployment by the Starship upper stage.
Flight 8 ended with mixed results as the Starship upper stage experienced a rapid unscheduled disassembly during its ascent burn. The Super Heavy booster, however, returned successfully to Starbase’s launch tower.
Super Heavy Booster Achieves 3rd Successful Catch
The Super Heavy booster, designated Booster 15, roared to life at launch, propelling the 400-foot-tall Starship stack skyward. Less than three minutes after liftoff, it separated cleanly from the upper stage and began its descent back to Starbase.
The booster executed a pinpoint landing, getting caught midair by the launch tower’s massive “chopstick” arms. This marked the third test flight where SpaceX was able to successfully recover a Super Heavy booster, a critical step toward reducing costs by reusing the rocket’s first stage.
The crowd at South Padre Island, watching from across the water, erupted in cheers as the Super Heavy booster settled into the tower’s grasp.
Starship Upper Stage Lost
The mission’s upper stage, known as Ship 34, faced a starkly different fate. Intended to deploy four mock Starlink satellites and splash down in the ocean about 66 minutes after launch, the spacecraft encountered trouble during its ascent.
Videos posted on social media platform X showed Ship 34 disintegrating during its flight, echoing Flight 7’s upper-stage loss in January. SpaceX addressed the upper stage’s failure in a post on X.
“During Starship’s ascent burn, the vehicle experienced a rapid unscheduled disassembly and contact was lost. Our team immediately began coordination with safety officials to implement pre-planned contingency responses. We will review the data from today’s flight test to better understand root cause. As always, success comes from what we learn, and today’s flight will offer additional lessons to improve Starship’s reliability,” SpaceX wrote in its post.
Watch SpaceX’s Starship Flight 8 livestream in the video below.
Lifestyle
Elon Musk seemingly confirms Cybertruck gift to 13-year-old cancer fighter
Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, the teen has undergone 13 surgeries by the time he was 12.

Elon Musk has seemingly confirmed that he will be sending a Tesla Cybertruck to 13-year-old Devarjaye “DJ” Daniel, a 13-year-old Houston boy fighting brain cancer. The teen was recognized as an honorary Secret Service member by U.S. President Donald Trump during his address to Congress on Tuesday.
A Chance Meeting
The Tesla CEO’s Cybertruck pledge was mentioned during DJ’s short interview with CNN’s Kaitlan Collins. When Collins asked the 13-year-old what he told the Tesla CEO, DJ answered that he asked for a Cybertruck.
“I said, ‘can you do me a big favor, when you get back to Houston can you send us a Cybertruck down there?’” the cancer fighter stated.
Daniel noted that Musk responded positively to his request, which was highlighted by Collins in a post on X. Musk responded to the post with a heart emoji, suggesting that he really will be sending a Cybertruck to the 13-year-old cancer fighter.
Teen’s Cancer Battle Inspires
Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, Daniel has undergone 13 surgeries by the time he was 12. During his speech, Trump highlighted the 13-year-old’s long battle with his disease.
“Joining us in the gallery tonight is a young man who truly loves our police. The doctors gave him five months at most to live. That was more than six years ago. Since that time, DJ and his dad have been on a quest to make his dream come true,” Trump stated.
Daniels officially received an honorary badge from U.S. Secret Service Director Sean Curran, to much applause during the event.
Surprisingly Partisan
While Daniels’ story has been inspiring, Trump’s focus on the 13-year-old cancer fighter has received its own fair share of criticism. MSNBC host Nicolle Wallace, while referencing Daniels’ love for law enforcement, noted that she is hoping the 13-year-old never has to defend the U.S. capitol against Trump supporters. “If he does, I hope he isn’t one of the six who loses his life to suicide,” Wallace stated.
Anti-Musk and Trump accounts on X have also thrown jokes at the cancer fighter’s honorary badge, with some dubbing the 13-year-old as a “DEI hire” that should be looked into by DOGE.
News
Arrest made after Tesla Salem site attacked with Molotov cocktails
The suspect faces a federal charge of illegally possessing an unregistered destructive device.

A 41-year-old Salem man was arrested Tuesday for allegedly throwing Molotov cocktails at a Tesla store on January 20. Court documents indicated that the man’s attack caused around $500,000 in damages.
The suspect faces a federal charge of illegally possessing an unregistered destructive device, which were described as Molotov cocktails. Seven vehicles were damaged and one was destroyed in the attack on the Tesla location.
Fires Erupt at Tesla Store
At 3:45 a.m. on January 20, Salem Police responded to reports of Molotov cocktails being thrown at the Tesla store. Officers found a fire on the sidewalk and another in a parked vehicle’s rear. An eyewitness noted that someone thew five or six objects during the incident, as noted in a report from the Statesman Journal.
Suspect Caught on Camera
Surveillance footage showed the man throwing a “Molotov Cocktail-style device” at a truck, which bounced off without igniting. He also aimed an AR-15-style rifle at a witness who was driving away. The suspect hurled a rock through the Salem Tesla store’s window as well.
A patrol car’s camera captured the suspect’s vehicle nearby, tying him to the scene. Surveillance video, fingerprints on glass bottles recovered at the scene, and a vehicle registered to the man led ultimately to his arrest.
Tesla Vandalism Trend
Tesla stores across the United States and abroad have been the target of vandalism incidents as of late, thanks in part to CEO Elon Musk’s increasing involvement in politics and his close work with U.S. President Donald Trump. Interestingly enough, previous reports have indicated that the Salem Tesla store was also the victim of an attack last month, when gunfire shattered widows at the location.
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