News
New survey compares demographic of Tesla Model X vs. Model S buyer

A new survey that polled nearly 500 Tesla owners, reservation holders, and enthusiasts found several key differences between Model S and Model X owners. This is my largest Tesla-focused study to date and is a follow up to last year’s 22-question owner’s satisfaction survey. The latest study finds both new interesting data and reaffirms Tesla’s high customer satisfaction rating, while also taking a peek at Model 3 demand.
Model X vs. Model S Owners
Differences in satisfaction between Model X and Model S owners show, Model X owners are 20% more likely to have had “non-routine” maintenance done. Despite this occurrence, 95% of Model X owners report that their vehicle “held up extremely well”. Both Model S and X owners alike rate the service department at 89% satisfied.
Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S buyers. Both Model S and X owners had an average age of 53 years old. Model X owners showed a significant bump in household annual income versus Model S owners, ticking in at an average of $503,000 and $267,000 respectively.
Despite the fact that income levels of both Model S and X owners place them near the top 1% of household incomes in the United States, 94% of current owners claim that this is the most expensive vehicle they have ever purchased.
When asked how much one would pay for a 30% battery upgrade in 3 years, both Model S and X owners said they would pay over $5,900 for a battery upgrade. Assuming an average battery size of 83 kWh, based on the average of a 75 kWh and 90 kWh pack, we can assume a 30% increase in capacity would be somewhere on the level of 25 kWh. This would put the retail price for the upgrade at ~$235 per kWh, which seems reasonable given Tesla CEO Elon Musk’s prediction that battery costs could dip as low as $100 per kWh by 2020.
Model 3 Owners
Of Model 3 reservation holders, they expect to spend just over $48,000 on their Model 3. By comparison, preliminary data from crowdsourced database Model3Tracker.info shows that existing Tesla owners will spend 7% more than first time owners and pay an average price of $55,084, based on contributors intended Model 3 configurations.
Model 3 reservation holders held an 82.5% satisfaction rate with the reservation process.
The average age of a Model 3 reservation holder polled was 43 years, with an annual household income of $160,000. On average, Model 3 reservation holders indicated that they have been following Tesla for over 5 years.
Overall Results
Overall, 97% of respondents believed that Tesla is on the right track and 92% of owners believed that they will purchase a Tesla in the future. Additionally, 56% of owners plan on purchasing a Tesla Energy or SolarCity product in the next 2-3 years. This helps bring insight to the combined merger between SolarCity and Tesla that was completed in 2016.
To receive the full results of the survey you can message us on Facebook or follow our Facebook page where we will be dropping some additional results. If you would like to be included in future Tesla owners/fans studies, you can enroll yourself here.

Elon Musk
Tesla Energy shines with substantial YoY growth in deployments

Tesla Energy shined in what was a weak delivery report for the first quarter, as the company’s frequently-forgotten battery storage products performed extraordinarily well.
Tesla reported its Q1 production, delivery, and deployment figures for the first quarter of the year, and while many were less-than-excited about the automotive side, the Energy division performed well with 10.4 GWh of energy storage products deployed during the first quarter.
This was a 156 percent increase year-over-year and the company’s second-best quarter in terms of energy deployments to date. Only Q4 2024 was better, as 11 GWh was recorded.
Tesla Energy is frequently forgotten and not talked about enough. The company has continued to deploy massive energy storage projects across the globe, and as it recorded 31.5 GWh of deployments last year, 2025 is already looking as if it will be a record-setting year if it continues at this pace.
Tesla Megapacks to back one of Europe’s largest energy storage sites
Although Energy performed well, many investors are privy to that of the automotive division’s performance, which is where some concern lies. Tesla had a weak quarter for deliveries, missing Wall Street estimates by a considerable margin.
There are two very likely reasons as to why this happened: the first is Tesla’s switchover to the new Model Y at its production facilities across the globe. Tesla said it lost “several weeks” of production due to the updating of manufacturing lines as it rolled out a new version of its all-electric crossover.
Secondly, Tesla could be facing some pressure from pushback against the brand, which is what many analysts will say. Despite the publicity of attacks on Tesla drivers and their vehicles, as well as the company’s showrooms, it would be safe to assume that we will have a better picture painted of what the issue is in Q2 after the company reports numbers in July.
If Tesla is still struggling with lackluster delivery figures in Q2 after the Model Y is ramped and deliveries are more predictable and consistent, we could see where the argument for brand damage is legitimate. However, we are more prone to believe the Model Y, which accounts for most of Tesla’s sales, and its production ramp is likely the cause for what happened in Q1.
In what was a relatively bleak quarter, Tesla Energy still shines as the bright spot for the quarter.
Elon Musk
Tesla bull Wedbush responds to Q1 deliveries: ‘A disaster on every metric’

Tesla bull Wedbush has responded to the company’s lackluster Q1 delivery figures, which were released on Wednesday morning in a new note from analyst Dan Ives.
Tesla reported deliveries of 336,681 vehicles in the first quarter of the year, a far cry from the Wall Street estimate of 352,000 and whisper numbers of roughly 350,000. At first glance, it seems to be a disaster, but Tesla said it lost “several weeks of production” in Q1 due to the ramp of the new Model Y at all four of its vehicle production factories.
This could be part of the reason that the company experienced a quarter of this performance, but there are also factors stemming from CEO Elon Musk’s involvement in the U.S. government, which has created some pushback in various markets.
It’s tough to say how much of each issue caused this type of quarter, but Ives wrote in a note to investors that Wedbush could not look at this “with rose-colored glasses,” as the performance “was a disaster on every metric.”
Ives believes it is time for Musk to make a move:
“The Street and us knew a bad 1Q was coming but this was even worse than expected. The time has come for Musk….it’s a fork in the road moment. The more political he gets with DOGE the more the brand suffers, there is no debate. This quarter was an example of the damage Musk is causing Tesla. This continues to be a moment of truth for Musk to navigate this brand tornado crisis moment and get onto the other side of this dark chapter for Tesla with much better days ahead.”
Interestingly, the stock dropped over 5 percent after the delivery report. It quickly rebounded 8 percent and is currently up over 5 percent on the day after a report from Politico stated that Musk and President Donald Trump have discussed the CEO stepping back from the Department of Government Efficiency (DOGE).
Based on that, it seems that investors were looking for Musk to step back from his government duties and show more public attention to Tesla. Realistically, we do not know how much of his time is being devoted to Tesla and its EV initiative. However, it seems investors were ready to hear something along the lines of Musk being more involved and speaking openly about Tesla and its projects.
It’s not all bad. Ives still recognizes Tesla’s prowess with the rollout of robotaxi and Full Self-Driving and how much impact it could have moving forward:
“Autonomous remains the biggest transformation to the auto industry in modern-day history and in our view, Tesla will own the autonomous market in the US and globally with the launch of unsupervised FSD in Austin kicking off the autonomous era at Tesla that we value at $1 trillion alone on a sum-of-the-parts valuation…”
With that being said, he also wants Musk to balance responsibilities with DOGE and Tesla:
“BUT…Musk needs to stop this political firestorm and balance being CEO of Tesla with DOGE. The future is so bright but this is a full blown crisis Tesla is navigating now and its primarily self-inflected. We remain firmly bullish on the long-term Tesla story but Musk needs to get his act together or else unfortunately darker times are ahead for Tesla.”
Tesla shares are trading at $283.01, up 5.42% at 1:57 p.m. on the East Coast.
News
Tesla shares Optimus’ improved walk in new update video
The video featured an Optimus robot confidently walking in a humanlike manner.

During Tesla’s Q1 2025 All-Hands meeting, CEO Elon Musk stated that the company will attempt to produce its first “legion” of humanoid robots this 2025.
A recent video from Elon Musk suggests that work continues to be underway to refine the humanoid robot before it enters production.
A Better Walk
Tesla’s new Optimus update video was shared on social media platform X by CEO Elon Musk, who described the video with the words, “Accurate actuators accelerate automation.” The video featured an Optimus robot walking confidently, in a manner that is significantly more humanlike than its previous iterations.
A post from Tesla Vice President of Optimus (Tesla Bot) Milan Kovac shared more context about the new video. As per Kovac, the short clip demonstrates the humanoid robot’s latest walk, with “straight knees, smoother heel-to-toe gait, and arms sway.” Kovac also noted that the humanoid robot was “Entirely trained in simulation with RL.”
Optimus’ Quick Progress
Optimus was initially announced in 2021 during Tesla’s AI Day event. At the time, Tesla only had a static model of the humanoid robot, as well as a literal man in a suit. Fast forward to today, and Optimus has already undergone several iterations. Several of its components have also been vastly improved, such as its hands, which is expected to feature 22 degrees of freedom when it enters production.
Tesla seems determined to start production of Optimus quickly. During the Q1 2025 All Hands meeting, CEO Elon Musk stated that the Fremont Factory had produced its first humanoid robot from its Optimus production line. Musk also noted that while Tesla is internally aiming for enough parts to produce 10,000 to 12,000 Optimus robots this year, the company could very well be capable of producing 5,000 units of the humanoid robot this 2025.
“So this year, we hopefully will be able to make about 5,000 Optimus robots. We’re technically aiming for enough parts to make 10,000, maybe 12,000, but since it’s a totally new product with a totally new, like everything is totally new, I’ll say we’re succeeding if we get to half go the 10,000. But even 5,000 robots, that’s the size of a Roman legion, FYI,” Musk stated.
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