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New survey compares demographic of Tesla Model X vs. Model S buyer

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A new survey that polled nearly 500 Tesla owners, reservation holders, and enthusiasts found several key differences between Model S and Model X owners. This is my largest Tesla-focused study to date and is a follow up to last year’s 22-question owner’s satisfaction survey. The latest study finds both new interesting data and reaffirms Tesla’s high customer satisfaction rating, while also taking a peek at Model 3 demand.

Model X vs. Model S Owners

Differences in satisfaction between Model X and Model S owners show, Model X owners are 20% more likely to have had “non-routine” maintenance done. Despite this occurrence, 95% of Model X owners report that their vehicle “held up extremely well”. Both Model S and X owners alike rate the service department at 89% satisfied.

Overall, Model X owners spent on average 29% more on their vehicles than Model S owners, with the average price of their Model X purchase ringing in at $125,000 compared to $97,000 for Model S buyers. Both Model S and X owners had an average age of 53 years old. Model X owners showed a significant bump in household annual income versus Model S owners, ticking in at an average of $503,000 and $267,000 respectively.

Despite the fact that income levels of both Model S and X owners place them near the top 1% of household incomes in the United States, 94% of current owners claim that this is the most expensive vehicle they have ever purchased.

When asked how much one would pay for a 30% battery upgrade in 3 years, both Model S and X owners said they would pay over $5,900 for a battery upgrade. Assuming an average battery size of 83 kWh, based on the average of a 75 kWh and 90 kWh pack, we can assume a 30% increase in capacity would be somewhere on the level of 25 kWh. This would put the retail price for the upgrade at ~$235 per kWh, which seems reasonable given Tesla CEO Elon Musk’s prediction that battery costs could dip as low as $100 per kWh by 2020.

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Model 3 Owners

Of Model 3 reservation holders, they expect to spend just over $48,000 on their Model 3. By comparison, preliminary data from crowdsourced database Model3Tracker.info shows that existing Tesla owners will spend 7% more than first time owners and pay an average price of $55,084, based on contributors intended Model 3 configurations. 

Model 3 reservation holders held an 82.5% satisfaction rate with the reservation process.

The average age of a Model 3 reservation holder polled was 43 years, with an annual household income of $160,000. On average, Model 3 reservation holders indicated that they have been following Tesla for over 5 years.

Overall Results

Overall, 97% of respondents believed that Tesla is on the right track and 92% of owners believed that they will purchase a Tesla in the future. Additionally, 56% of owners plan on purchasing a Tesla Energy or SolarCity product in the next 2-3 years. This helps bring insight to the combined merger between SolarCity and Tesla that was completed in 2016.

To receive the full results of the survey you can message us on Facebook or follow our Facebook page where we will be dropping some additional results. If you would like to be included in future Tesla owners/fans studies, you can enroll yourself here.

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Christian Prenzler is currently the VP of Business Development at Teslarati, leading strategic partnerships, content development, email newsletters, and subscription programs. Additionally, Christian thoroughly enjoys investigating pivotal moments in the emerging mobility sector and sharing these stories with Teslarati's readers. He has been closely following and writing on Tesla and disruptive technology for over seven years. You can contact Christian here: christian@teslarati.com

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Tesla Full Self-Driving appears to be heading to Europe soon

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

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Credit: Tesla

Tesla Full Self-Driving appears to be heading to Europe soon, especially as the company has continued to expand its testing phases across the continent.

It appears that the effort is getting even bigger, as the company recently posted a job for a Vehicle Operator in Prague, Czech Republic.

This would be the third country the company is seeking a Vehicle Operator in for the European market, joining Germany and Hungary, which already have job postings in Berlin, Prüm, and Budapest, respectively.

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This position specifically targets the Engineering and Information Technology departments at Tesla, and not the Robotics and Artificial Intelligence job category that relates to Robotaxi job postings.

Although there has been a posting for Robotaxi Operators in the Eastern Hemisphere, more specifically, Israel, this specific posting has to do with data collection, likely to bolster the company’s position in Europe with FSD.

The job description says:

“We are seeking a highly motivated employee to strengthen our team responsible for vehicle data collection. The Driver/Vehicle Operator position is tasked with capturing high-quality data that contributes to improving our vehicles’ performance. This role requires self-initiative, flexibility, attention to detail, and the ability to work in a dynamic environment.”

It also notes the job is for a fixed term of one year.

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The position requires operation of a vehicle for data collection within a defined area, and requires the Vehicle Operator to provide feedback to improve data collection processes, analyze and report collected data, and create daily driving reports.

The posting also solidifies the company’s intention to bring its Full Self-Driving platform to Europe in the coming months, something it has worked tirelessly to achieve as it spars with local regulators.

For years, Musk has said the process for gaining approval in Europe would take significantly more time than it does in the United States. Back in 2019, he predicted it would take six to twelve months to gain approval for Europe, but it has taken much longer.

This year, Musk went on to say that the process of getting FSD to move forward has been “very frustrating,” and said it “hurts the safety of the people of Europe.”

Elon Musk clarifies the holdup with Tesla Full Self-Driving launch in Europe

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The latest update Musk gave us was in July, when he said that Tesla was awaiting regulatory approval.

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Tesla celebrates 75k Superchargers, less than 5 months since 70k-stall milestone

Tesla’s 75,000th stall is hosted at the South Hobart Smart Store on Cascade Road, South Hobart, Tasmania.

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Credit: Tesla Charging/X

Tesla has crossed another major charging milestone by officially installing its 75,000th Supercharger stall worldwide. The electric vehicle maker chose South Hobart, Tasmania, as the commemorative location of its 75,000th Supercharger. 

Tesla’s 75,000th Supercharger

Tesla’s 75,000th stall is hosted at the South Hobart Smart Store on Cascade Road, South Hobart, TAS 7004, as noted in a techAU report. The location features four next-generation V4 Superchargers, which are built with longer cables that should make it easy even for non-Teslas to use the rapid charger. The site also includes simplified payment options, aligning with Tesla’s push to make V4 stations more accessible to a broader set of drivers.

For Tasmanian EV owners, the installation fills an important regional gap, improving long-distance coverage around Hobart and strengthening the area’s appeal for mainland travelers traveling by electric vehicle. Similar to other commemorative Superchargers, the 70,000th stall is quite special as it is finished in Glacier Blue paint. Tesla’s 50,000th stall, which is in California, is painted a stunning red, and the 60,000th stall, which is in Japan, features unique origami-inspired graphics.

https://twitter.com/TeslaCharging/status/1991019320584122471?s=20

Accelerating Supercharger milestones

The Tesla Supercharger’s pace of expansion shows no signs of slowing. Tesla celebrated its 70,000th stall at a 12-stall site in Burleson, Texas late June 2025. Just eight months earlier, Tesla announced that it had celebrated the buildout of its 60,000th Supercharger, which was built in Enshu Morimachi, Shizuoka Prefecture, Japan.

Tesla’s Supercharger Network also recently received accolades in the United Kingdom, with the 2025 Zapmap survey naming the rapid charging system as the Best Large EV Charging Network for the second year in a row. Survey respondents praised the Supercharger Network for its ease of use, price, and reliability, which is best-in-class. The fact that the network has also been opened for non-Teslas is just icing on the cake. 

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Luminar-Volvo breakdown deepens as lidar maker warns of potential bankruptcy

The automaker stated that Luminar failed to meet contractual obligations.

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Volvo-bev-production-europe-vs-china
(Credit: Volvo)

Luminar’s largest customer, Volvo, has canceled a key five-year contract as the lidar supplier warned investors that it might be forced to file for bankruptcy. The automaker stated that Luminar failed to meet contractual obligations, escalating a dispute already unfolding as Luminar defaults on loans, undergoes layoffs, and works to sell portions of the business.

Volvo pulls back on Luminar

In a statement to TechCrunch, Volvo stated that Luminar’s failure to deliver its contractual obligations was a key driver of the cancellation of the contract. “Volvo Cars has made this decision to limit the company’s supply chain risk exposure and it is a direct result of Luminar’s failure to meet its contractual obligations to Volvo Cars,” Volvo noted in a statement.

The rift marked a notable turn for the two companies, whose relationship dates back several years. Volvo invested in Luminar early and helped push its sensors into production programs, while Luminar’s technology bolstered the credibility of Volvo’s safety-focused autonomous driving plans. Volvo’s partnership also supported Luminar’s 2020 SPAC listing, which briefly made founder Austin Russell one of the youngest self-made billionaires in the industry.

Damaged Volvo relations

The damaged Volvo partnership comes during a critical period for Luminar. The company has defaulted on several loans and warned investors that bankruptcy remains a possibility if restructuring discussions fall through. To conserve cash, Luminar has cut 25% of its workforce and is exploring strategic alternatives, including partial or full asset sales. 

One potential buyer is founder Austin Russell, who resigned as CEO in May amid a board-initiated ethics inquiry. The company is also the subject of an ongoing SEC investigation.

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Luminar, for its part, also noted in a filing that it had “made a claim against Volvo for significant damages” and “suspended further commitments of Iris” for the carmaker. “The Company is in discussions with Volvo concerning the dispute; however, there can be no assurance that the dispute will be resolved favorably or at all,” the lidar maker stated.

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