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Solving the Tesla Semi truck conundrum: here’s what it might take
With the release of Tesla’s updated vision for the future, CEO Elon Musk included plenty of information that was both intriguing and light on details. From that, we will try to make a guess as to what Tesla’s plans are in reference to trucks and shed light on the many obstacles that the company will need to overcome before making its plans a reality.
The light details of Musk’s announcement is par for the course from Tesla and Co, which operates its marketing as much on hype and viral sharing as anything else. This is not a knock against the company, as most other firms would sacrifice virgins every Friday to see the same kind of unsolicited viral marketing that Tesla generates. One thing Elon has mastered is walking the fine line between being informative and forthcoming and being vague enough to cause rampant speculation.
In the company’s “Part Deux” plans for the future, a brief and almost passing mention of semi-trucks was made as a part of Tesla’s developments. Specifically, Must referred to “heavy-duty trucks” and called the idea a “Tesla Semi.” This can imply two things, but probably implies both. It could imply that Tesla plans to make a heavy-duty truck – which could mean a three-quarter ton pickup truck, a Class B heavy truck, or a large Class A freight-hauling truck. Or it can imply that Tesla plans to make a semi-truck only (aka “18 wheeler”). We believe it’s likely that they plan to do all of the above.
Currently, about 70 percent of the freight being moved around the United States is moved on semi-trucks in which a large tractor is attached to a separate trailer. These trucks typically operate at weights up to 80,000 pounds in vehicle, freight, and fuel. They are referred to as “Class A” trucks because the weight class requires an operator’s license of that type. Yet that is only one class of truck. And the typical over-the-road (OTR) truck we usually think of when talking about semi-trucks are just one slice of a large trucking pie.
Nearly 12,000 million tons of freight are hauled by trucks every year in the United States. A significant portion of that hauling is done by smaller trucks rather than large semi-trucks. Package carrying (van) trucks, dump trucks, refuse (garbage) trucks, and other specialized trucks are also common and actually make up a larger portion of the miles driven by heavy-duty trucking. Most of these vehicles have a gross weight of 26,000 pounds or more, by definition, so for our purposes here we will be excluding passenger-style heavy-duty pickups and the like. We are assuming that Musk is referring to freight hauling, given his statements.
With the plan to “cover the major forms of terrestrial transport” that Tesla put forth, we can assume that the company plans to design and potentially build heavy-duty trucks of all stripes. This is realistic given that major truck builders such as Paccar (Kenworth, Peterbilt), Volvo, Mack, etc. already do this. One basic design can be modified to match several needs, thus a single model Mack truck can be both an OTR freight puller and a dump truck with just a few changes to the drivetrain and chassis. Medium-duty trucks, such as package delivery (ala UPS, FedEx) box trucks can also be of a single design with multiple body options. Although the reality is a bit more complicated than this, the gist is that it is possible to design only a couple of vehicles and have them workable in most major truck markets. Knowing this, we will concentrate on the most difficult to achieve, over-the-road heavy-duty semi-trucks.
Knowing that, there are obstacles to overcome. The challenges of a Tesla pickup truck are a beginning, but with a heavy freight hauler, they become exponential. Here are some basic requirements for the biggest of these HD trucks:
- Power output similar to a large diesel engine, equalling roughly 450-550 horsepower and 800-1,200 pound-feet of torque. The amount of output depends heavily on the work to be done. A typical OTR truck, for example, falls in the lower end of this spectrum to maximize fuel efficiency while a typical off-road construction or heavy-load truck (logging and the like) will be at the higher end.
- An operating range of 600 miles per charge for OTR and about half that for more local use (construction, large trailer/freight delivery). Smaller trucks doing package deliveries could operate in the 150-mile range easily.
- The capability to haul as much or more freight than the current diesel-powered offerings do.
That last point is important. Getting a 600-mile range for a truck that can weigh up to 80,000 pounds, freight included, is pretty simple. Getting a 600-mile range for a truck and trailer weighing under 35,000 pounds is not as easy. It’s the old problem of more batteries equals more range, but also equals more weight.
There have been and are current attempts at electrifying semi-trucks, of course. Mostly in the medium-duty package delivery and trailer moving (non-transport) sectors. Solutions involving hydrogen fuel cells, battery-electrics, hydraulic hybrids, and more have been produced. Some did not do well (see Smith Transport) and some are going places (see Parker-Hannifin’s hydraulic hybrids). For the most part, battery-electric over-the-road trucks are seen as a pipe dream by most in the industry. There are good reasons for this. Not the least of which are the battery weight and range expectations of the trucks. Nevermind the likely long charging times required.
Without getting too detailed, most OTR drivers expect to put in 600 or more miles per day in a solo run (one driver) and about 1,000 or so when team driving. Most fuel stops are 15-20 minutes and most trucks have a range of 700-1,000 miles when fitted with dual tanks (one on either side). Having enough lithium-ion batteries on board to do that is daunting. Especially given the high power outputs required to move 80,000 pounds worth of rig and freight.
There are solutions for this, of course. Since Musk devoted so much of his announcement to autonomous driving, we can assume the plan is to include that with trucking. Three possible ideas are:
Relaying. A truck takes a trailer 300-400 miles, swaps it with a trailer going back where it came from, and returns. The trailer swapped continues on with on another truck for another 300-400 miles, then another, and another.. Until its final destination and delivery. This is currently done with certain types of freight and these trucks often have shorter trailers and run them as doubles (one attached to another). Automating this might be a solution. At least for some types of freight.
Battery swapping. The truck drives for a certain range of miles, stops somewhere to have its emptied battery swapped with a full one, and continues. If done in 10-15 minutes and not more than twice a day, this would be realistic under the current trucking paradigm with a driver on board. When automated, the swaps could be as often as you’d like, though each stop means delays in shipment.
Partial electrification. This would be a truck which runs on electricity but has an on-board combustion generator. This is a potential solution, but is not likely to be on Tesla’s agenda.
Another option that should be considered, though it might not be what Tesla fans will want to hear: Musk may be planning on taking a standard semi-truck and automating it. In other words, the Tesla Semi could actually be an automation system, not an actual truck. At least in the beginning. Given the huge amount of technical obstacles, some of which may not be surmountable without combustion, this is a viable guess. At least for OTR trucks.
Any of these ideas or a combination are realistic for a Tesla Semi strategy in regards to OTR trucks. There are no shortage of plans (grandiose and otherwise) for transforming the trucking industry via electrification. Seeing Teslas will at least be interesting.
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Tesla Semi’s biggest adoptee gives an update on production timeline
Tesla recently received its largest order for the all-electric Semi from Einride, a Swedish transport service, for 500 units, a groundbreaking invoice to receive before the first deliveries begin.
Even more remarkable, Einride CEO Roozbeh Charli said in a recent interview that he expects his company to take delivery of all 500 — the entire order — before the end of 2027. He even expects to have 75 Tesla Semi units in the Einride fleet before the end of this year.
🚨 Einride CEO Roozbeh Charli on the Tesla Semi partnership:
“If we start with the Amazon announcement that we did earlier this year, that was on the back of having gone through a proving period together with them and proving out our technology. Then we took that next step in… pic.twitter.com/oazkXjwoig
— TESLARATI (@Teslarati) August 28, 2026
Charli said the Tesla partnership was part of a broader push, along with its earlier partnership with Amazon. Einride is assisting Amazon with the use of its Saga AI platform, which helps eliminate questions about budgeting and forecasting for logistics companies.
The Semi, as well as Tesla’s production and subsequent delivery of the units to Einride, will help the company “to have a good supply of vehicles that we can deploy on the [Saga AI] platform,” Charli said. “Tesla is also a relationship we’ve had for a while, and as the Tesla Semi deliveries are firming up, we decided to do a larger commitment to that and deploy that on our platform.”
In its initial announcement, Einride said it anticipated taking delivery of the trucks over the next two years, but now it appears the company is expecting all 500 units within the next 16 months.
Built at a dedicated factory in Sparks, Nevada, the Tesla Semi has been perhaps the biggest and most intensive testing process the company has ever had for a single vehicle model. For the past several years, Tesla has been working with many companies, most notably Frito-Lay and PepsiCo, to gain knowledge on the performance on regional routes.
Tesla plans to launch the Semi officially on September 24, five months after production started ramping.
Additionally, drivers have said they are happy about the Semi’s performance and that its numerous safety and productivity features have made their jobs and routes much easier.
News
Tesla Cybercab uses a unique strategy for picking up the right rider
Tesla Cybercab is using a unique strategy for picking up the correct rider, which is a crucial part of ride-hailing to ensure people end up in the right place and are charged the correct price.
Cybercab will utilize an RGB strip in its front light bar that will illuminate in a variety of different colors to mark itself.
This identifying mark will also appear in the Robotaxi app, giving riders in the same location a notable distinction in an effort to avoid any confusion regarding who should get in each vehicle.
🚨 Tesla is using different light bar colors to help riders understand which vehicle is theirs
Pretty cool strategy pic.twitter.com/eGMpEMeRpc
— TESLARATI (@Teslarati) August 27, 2026
Other ride-hailing services use similar strategies: Lyft and Uber rides are recognizable through driver identity, vehicle type and color, as well as license plate. Waymo will display the rider’s initials on top of the vehicle, letting them know that the specific vehicle for them has arrived.
Tesla’s strategy is unique and interesting, but there are some flaws. Cybercab’s main purpose is aimed toward being an autonomous ride for all, including those who have disabilities like being blind or even color blind.
Tesla will likely have something in the pipeline for those who cannot see colors or have limited vision. There will definitely be multiple ways to identify which vehicle is the one that “you” specifically ordered.
Cybercab is set to start giving public rides next Thursday, September 3, in Austin, as it announced a dedicated event last week and invited many members of the Tesla community.
Additionally, members of the public will be invited as well. Tesla has been offering employee rides in Cybercab for nearly two months.
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Tesla ends in-house wrap service that always seemed like a short-term program
Tesla has said goodbye to one customization option for its vehicles: the wrap service it launched several years ago.
After launching an in-house wrap service in August 2020 for the first time in China. In the U.S., it launched in October 2023. Tesla continued to expand the program and adjust it with better pricing and fewer options for the Cybertruck.
By December 2023, it was giving owners of the Model 3, Model Y, and the Cybertruck the opportunity to give their vehicle a fresh look with a vinyl wrap.
Tesla revamps in-house vinyl wrap service with better pricing
It was only available in five locations: Costa Mesa, Oceanside, Santa Clara, West Covina, all in California, and Seattle, Washington.
However, Tesla made some big adjustments to its shop, and the wrap service is officially gone:
Tesla has made a LOT of changes to its online shop recently — price increases, price cuts, new options, and several products being removed entirely.
Some of the biggest increases are wheel covers. 👀
📈 PRICE INCREASES
• 2017-2023 | Model 3 Aero Wheel Cover — Style: Refresh…— Phoenix Self-Driving 🐦🔥 (@PhoenixFSD) August 25, 2026
Wraps are very popular across the Tesla lineup, especially since the company offers relatively few colors. Many choose to wrap their Teslas with interesting colors, patterns, or even finishes, turning their cars from glossy to satin or matte.
However, Tesla’s wrap service was so limited geographically that it never really had a chance to get off the ground or compete with local shops. Every area in the United States is now overflowing with detailing shops, mobile detailers, and other automotive specialists, many of whom perform wrap services.
Tesla’s service was confined to the Pacific time zone and only spanned across two states. It was never going to be something Tesla was a major competitor in, nor was it going to disrupt the wrapping industry. Now that the program has ended, it seems pretty ideal to believe it was always going to be a short-term thing.
Along with the wrap service, Tesla removed several other products, but nothing too crazy. The Model 3 Door Pocket and Cupholder Liners, the Model S 19″ Magnetite Wheel and Winter Tire Package, Model X/Y Ski/Snowboard Carrier for Hitch Rack, Tesla’s Electric Summer Party Tee, and the Electric Summer Tee were the other items the company totally eliminated from its online shop.
