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Solving the Tesla Semi truck conundrum: here’s what it might take
With the release of Tesla’s updated vision for the future, CEO Elon Musk included plenty of information that was both intriguing and light on details. From that, we will try to make a guess as to what Tesla’s plans are in reference to trucks and shed light on the many obstacles that the company will need to overcome before making its plans a reality.
The light details of Musk’s announcement is par for the course from Tesla and Co, which operates its marketing as much on hype and viral sharing as anything else. This is not a knock against the company, as most other firms would sacrifice virgins every Friday to see the same kind of unsolicited viral marketing that Tesla generates. One thing Elon has mastered is walking the fine line between being informative and forthcoming and being vague enough to cause rampant speculation.
In the company’s “Part Deux” plans for the future, a brief and almost passing mention of semi-trucks was made as a part of Tesla’s developments. Specifically, Must referred to “heavy-duty trucks” and called the idea a “Tesla Semi.” This can imply two things, but probably implies both. It could imply that Tesla plans to make a heavy-duty truck – which could mean a three-quarter ton pickup truck, a Class B heavy truck, or a large Class A freight-hauling truck. Or it can imply that Tesla plans to make a semi-truck only (aka “18 wheeler”). We believe it’s likely that they plan to do all of the above.
Currently, about 70 percent of the freight being moved around the United States is moved on semi-trucks in which a large tractor is attached to a separate trailer. These trucks typically operate at weights up to 80,000 pounds in vehicle, freight, and fuel. They are referred to as “Class A” trucks because the weight class requires an operator’s license of that type. Yet that is only one class of truck. And the typical over-the-road (OTR) truck we usually think of when talking about semi-trucks are just one slice of a large trucking pie.
Nearly 12,000 million tons of freight are hauled by trucks every year in the United States. A significant portion of that hauling is done by smaller trucks rather than large semi-trucks. Package carrying (van) trucks, dump trucks, refuse (garbage) trucks, and other specialized trucks are also common and actually make up a larger portion of the miles driven by heavy-duty trucking. Most of these vehicles have a gross weight of 26,000 pounds or more, by definition, so for our purposes here we will be excluding passenger-style heavy-duty pickups and the like. We are assuming that Musk is referring to freight hauling, given his statements.
With the plan to “cover the major forms of terrestrial transport” that Tesla put forth, we can assume that the company plans to design and potentially build heavy-duty trucks of all stripes. This is realistic given that major truck builders such as Paccar (Kenworth, Peterbilt), Volvo, Mack, etc. already do this. One basic design can be modified to match several needs, thus a single model Mack truck can be both an OTR freight puller and a dump truck with just a few changes to the drivetrain and chassis. Medium-duty trucks, such as package delivery (ala UPS, FedEx) box trucks can also be of a single design with multiple body options. Although the reality is a bit more complicated than this, the gist is that it is possible to design only a couple of vehicles and have them workable in most major truck markets. Knowing this, we will concentrate on the most difficult to achieve, over-the-road heavy-duty semi-trucks.
Knowing that, there are obstacles to overcome. The challenges of a Tesla pickup truck are a beginning, but with a heavy freight hauler, they become exponential. Here are some basic requirements for the biggest of these HD trucks:
- Power output similar to a large diesel engine, equalling roughly 450-550 horsepower and 800-1,200 pound-feet of torque. The amount of output depends heavily on the work to be done. A typical OTR truck, for example, falls in the lower end of this spectrum to maximize fuel efficiency while a typical off-road construction or heavy-load truck (logging and the like) will be at the higher end.
- An operating range of 600 miles per charge for OTR and about half that for more local use (construction, large trailer/freight delivery). Smaller trucks doing package deliveries could operate in the 150-mile range easily.
- The capability to haul as much or more freight than the current diesel-powered offerings do.
That last point is important. Getting a 600-mile range for a truck that can weigh up to 80,000 pounds, freight included, is pretty simple. Getting a 600-mile range for a truck and trailer weighing under 35,000 pounds is not as easy. It’s the old problem of more batteries equals more range, but also equals more weight.
There have been and are current attempts at electrifying semi-trucks, of course. Mostly in the medium-duty package delivery and trailer moving (non-transport) sectors. Solutions involving hydrogen fuel cells, battery-electrics, hydraulic hybrids, and more have been produced. Some did not do well (see Smith Transport) and some are going places (see Parker-Hannifin’s hydraulic hybrids). For the most part, battery-electric over-the-road trucks are seen as a pipe dream by most in the industry. There are good reasons for this. Not the least of which are the battery weight and range expectations of the trucks. Nevermind the likely long charging times required.
Walmart’s WAVE concept truck features an electric powertrain and lightweight carbon fiber trailer
Without getting too detailed, most OTR drivers expect to put in 600 or more miles per day in a solo run (one driver) and about 1,000 or so when team driving. Most fuel stops are 15-20 minutes and most trucks have a range of 700-1,000 miles when fitted with dual tanks (one on either side). Having enough lithium-ion batteries on board to do that is daunting. Especially given the high power outputs required to move 80,000 pounds worth of rig and freight.
There are solutions for this, of course. Since Musk devoted so much of his announcement to autonomous driving, we can assume the plan is to include that with trucking. Three possible ideas are:
Relaying. A truck takes a trailer 300-400 miles, swaps it with a trailer going back where it came from, and returns. The trailer swapped continues on with on another truck for another 300-400 miles, then another, and another.. Until its final destination and delivery. This is currently done with certain types of freight and these trucks often have shorter trailers and run them as doubles (one attached to another). Automating this might be a solution. At least for some types of freight.
Battery swapping. The truck drives for a certain range of miles, stops somewhere to have its emptied battery swapped with a full one, and continues. If done in 10-15 minutes and not more than twice a day, this would be realistic under the current trucking paradigm with a driver on board. When automated, the swaps could be as often as you’d like, though each stop means delays in shipment.
Partial electrification. This would be a truck which runs on electricity but has an on-board combustion generator. This is a potential solution, but is not likely to be on Tesla’s agenda.
Another option that should be considered, though it might not be what Tesla fans will want to hear: Musk may be planning on taking a standard semi-truck and automating it. In other words, the Tesla Semi could actually be an automation system, not an actual truck. At least in the beginning. Given the huge amount of technical obstacles, some of which may not be surmountable without combustion, this is a viable guess. At least for OTR trucks.
Any of these ideas or a combination are realistic for a Tesla Semi strategy in regards to OTR trucks. There are no shortage of plans (grandiose and otherwise) for transforming the trucking industry via electrification. Seeing Teslas will at least be interesting.
News
Tesla loses Director who designed one of the company’s best features
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave.
Tesla has lost the director who designed one of the company’s best features: Over-the-Air updates.
Thomas Dmytryk, who has spent over 11 years with Tesla and helped to develop Over-the-Air updates and the company’s vehicles’ ability to utilize them to improve, has decided to leave. In a lengthy statement on LinkedIn, Dmytryk said that he’s “closing the book.” He had nothing but good things to say:
“After 11 incredible years at Tesla, I’m closing the book. It’s been the ride of a lifetime: always on the news, innovating relentlessly, constantly pushing the limits. Tesla is THE place for talented, passionate people. I feel insanely lucky to have been part in that culture for so long.”
It appears the intense lifestyle of developing and creating intensively for so long might have caught up to Dmytryk, who did not give his definitive plans for the future, and it appears he may be taking some time off before jumping into a new venture:
“The future? Extremely bright. Ambitions intact, just getting started as a transformative company that could elevate billions of lives. So why leave now?! Human life’s always been my North Star, right now I need to be with mines. I’ve always admired Tesla’s top leadership and vision. But what I’ve always found incredible is the tenacity, brilliance and devotion of people on the front line. YOU make Tesla unstoppable. I wish you all the best and of course EPIC wins.”
The move was first reported by NotaTeslaApp.
Over-the-Air updates are among Tesla’s best features. They are used to improve the Full Self-Driving suite, add features, remedy recalls, and more. Many vehicles have the ability to receive OTA updates, as I did in a Ford Bronco previous to my Model Y. However, Tesla does them better than anyone else: they’re seamless, effective, and frequent. Your car always improves.
The move is a blow to Tesla, of course, considering Dmytryk’s massive contribution to the company and extremely long tenure spent, but not something that is overwhelmingly detrimental. Tesla deals with a lot of extremely intelligent people, some of whom are the best in their field, so they are sure to find a suitable replacement.
However, it’s no secret that the company has been losing some of its top talent, some of whom were in executive roles. Some have left to take on new projects, and others have not revealed their career plans.
It seems at least some of those employees are simply deciding to walk away and try new things after working so hard for so long. According to Dmytryk’s LinkedIn, he also played a large part in Musk’s acquisition of X, as he stated he “worked at Twitter/X ~45/week while working at the same pace for Tesla.”
That averages a 13-hour day, seven days a week, or 18 hours for the normal five-day work week.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
Tesla loses Director who designed one of the company’s best features
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
