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Rumors of Apple Self-Driving Car Reignite after Secret Discussion with Test Facility

Will an Apple Car enter production soon? The Guardian says yes, but others are skeptical. It may have begun testing at a secret location in Concord, CA.

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Rumors of a self-driving electric car by Apple are becoming more real these days, especially after the latest document obtained by The Guardian giving signs that Apple has made arrangements with GoMentum Station, a secure and gated facility with 20 miles of paved roads, bridges and underpasses, to utilize their space.

The former World War II naval base is located 40 miles north of Silicon Valley and guarded by the military, making it, officials claim, “the largest secure test facility in the world” for the “testing, validation, and commercialization of connected vehicle (CV) applications and autonomous vehicles (AV) technologies …” Mercedes-Benz and Honda have already carried out experiments with self-driving cars behind its barbed wire fences.

Thanks to a Freedom of Information request filed by The Guardian, we know that in May, engineers from Apple’s secretive Special Project group met with officials from GoMentum Station, after Apple engineer Frank Fearon wrote to the facility, saying, “We would … like to get an understanding of timing and availability for the space, and how we would need to coordinate around other parties who would be using [it].”

“We had to sign a non-disclosure agreement with Apple,” says Randy Iwasaki, executive director of the Contra Costa Transportation Authority, owner of GoMentum Station. He says, “We can’t tell you anything other than they’ve come in and they’re interested. There’s not a lot of vacant space in the Valley if you want to do testing in a secure location. We’re close enough that companies can bring their vehicles north, store them in the Concord area and bring their software and hardware engineers up.”

Apple calls its car making venture Project Titan. The Guardian says it is housed in a nondescript building in Sunnyvale, California, about 4 miles from Apple’s new headquarters in Cupertino. The building was leased in 2014 and subsequently modified by Apple to include several labs and workshop spaces, as well as beefed-up security and access card readers, according to information filed in city permits.

In May, Apple senior vice-president Jeff Williams called a car “the ultimate mobile device” and said that Apple was “exploring a lot of different markets [in which] we think we can make a huge amount of difference”.

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The Guardian story appeared on August 14. The next day, the editors of The Verge pooh poohed it, saying, “We still don’t have the smoking gun there will be an actual Apple-branded car on the streets that you and I can buy directly from Apple, just as you would a Tesla. There are a number of other possibilities that are still in the running — Apple could want to build a car platform, for instance, just as Google seems to be doing, without making or selling cars itself. Or it could be developing technologies that it can license and sell to existing automakers.”

Skepticism from The Verge centers on the fact that it normally takes 5 years for an established car company to bring an entirely new car to market. It thinks for a company like Apple, which has never built a car before, the time could be a lot longer.

Rumors about an Apple Car only began to surface a year or so ago and consist mostly of reports that Apple is busy recruiting engineers from Tesla and the former A123 battery company. The Verge thinks that if Apple is working on building a car, it will be 2020 at the earliest before it goes into production.

>>>>> MUST SEE: [VIDEO] Hilarious ‘Apple Car’ Parody

Google, Tesla, Volkswagen, Mercedes-Benz and several other car makers have been issued permits by the California department of motor vehicles to test self-driving cars on the state’s public roads. But that process requires disclosing technical and commercial details, something that the notoriously secretive Apple might not want.

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Tesla apparently wanted key personnel to tour GoMentum Station in April, but armed soldiers at the base refused entry to foreign born workers and a manager who would not divulge his social security number. “At this point, I’ll retract our interest in this test site until the process is worked out,” the manager said in an email to GoMentum Station’s Jack Hall, according to The Guardian.

No company on Earth is as secretive about its future plans as Apple. The only thing we know for sure about the supposed Apple Car is that we don’t know very much about it at all.

 

"I write about technology and the coming zero emissions revolution."

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Elon Musk slams MSNBC for relating Trump’s terrorism warning to Tesla “protests”

“So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla CEO Elon Musk has sharp words for MSNBC after the media outlet related U.S. President Donald Trump’s warning about attacks on the electric vehicle maker and its customers to acts of protest.

As per Musk, such a relation is insane, as extreme actions that have been taken against Tesla are not legitimate forms of protest.

Tesla Attacks

Amidst Elon Musk’s work with the Trump administration and his increasingly political nature, attacks against Tesla have seen a notable rise in the past months. Tesla showrooms have been shot up, vandalized, and set on fire in acts of alleged arson. Supercharger stations have also been set on fire. One Tesla store was even attacked with Molotov cocktails.

Worse, even private Tesla owners have seen their vehicles get attacked by vandals and critics. One Cybertruck owner noted on social media that one of his passengers actually got physically hurt when an anti-Tesla activist attacked his all-electric pickup truck.

In response to these attacks, Trump shared a stern warning to would-be Tesla attackers. As per Trump, anyone that hurts an American company, “especially a company like this that supplies so many jobs that others are unable to do,” will go through hell when they are apprehended.

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MSNBC’s Response

In a segment, MSNBC framed the U.S. President’s warning as Trump simply looking out for a fellow billionaire—one whose company is failing. Interestingly enough, the media outlet’s hosts and panel did not mention or acknowledge any of the violent and dangerous attacks that have been directed at Tesla and Tesla owners as of late.

“You also, overnight, have his post claiming that protests at Tesla dealerships are illegal. He (Trump) said today he would label violence against dealerships domestic terrorism… So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

Musk Strikes Back

Musk did not mince words in his criticism of the media outlet. In response to a video shared on X of MSNBC’s segment, Musk wrote, “Wow, they’re totally insane.” Musk also clarified the rather simple distinction that while peaceful protests are no issue, shooting Tesla stores and burning Superchargers are a step too far.

“Death threats, shooting up Tesla stores, and burning down Superchargers are definitely not “legitimate forms of protest!”” Musk wrote in his post.

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Rivian supports Tesla despite all the Elon Musk hate

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Credit: Rivian | X

Rivian CEO RJ Scaringe showed some support for Tesla despite all the Elon Musk hate that has been spreading. Scaringe’s stance on all the Tesla amid the protests and vandalism starkly differs from what seems to be the popular opinion lately.

RJ Scaringe attended the South by Southwest (SXSW) event in Austin earlier this week. The Rivian CEO briefly talked about Tesla and its current predicament.

“When we look at Tesla and other manufacturers, I think it’s incredibly important that we have [a] choice. We need Tesla to be successful, we need other manufacturers to be successful,” answered Scaringe graciously.

In the past, Scaringe has talked about the electric vehicles industry’s growth and how EV automakers need to offer different designs to help it expand. He acknowledges that Tesla started the current EV revolution and once called it a “very inspirational” company. However, the Rivian CEO also encourages EV automakers to make their own mark in this rising industry.

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“If you’re a consumer that’s thinking about buying a car and you want to spend less than $50,000, there are just not that many great electric options,” Scaringe noted during his SXSW appearance.

He noted that the base Tesla Model Y is less than $50,000 but also pointed out that it might be someone’s design or brand preference. In Rivian’s case, nature lovers were attracted to the company’s designs and features.

“I was sort of fortunate [to attract buyers who like nature]. I love the outdoors, active sports, and things like that,” Scaringe said. “But there’s also a strategy to realize that if we can build a product that enables and inspires people to be outdoors, it’s going to help people to want to be active participants in sustainability.”

Rivian signed a 2-year headlining sponsorship agreement with SXSW. It has planned plenty of fun activities and exhibits for the annual festival, including an Electric Roadhouse space inspired by Texas Roadhouse.

Rivian R1T and R1S demo drives are available at SXSW until the end of the event on March 15, 2025. The Rivian R2 will also be on display during the festival.

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Meta taps X’s open-source algorithm for its own Community Notes system

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January.

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Credit: Linda Yaccarino/X

Meta Platforms Inc. will begin tests of its Community Notes program, a crowd-sourced fact-checking system modeled after Elon Musk’s X, on March 18. Meta intends to use Community Notes on Facebook, Instagram, Threads.

The announcement was posted by Meta in a blog post on its official website. 

Tapping Into X’s Model

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January. At the time, the CEO noted that Meta’s third-party fact-checkers had become “politically biased.” Interestingly enough, Meta’s Community Notes will build on X’s open-source algorithm.

As per the social media giant in its blog post: “We won’t be reinventing the wheel. Initially we will use X’s open source algorithm as the basis of our rating system. This will allow us to build on what X has created and improve it for our own platforms over time,” Meta wrote in its blog post.

Building on X’s System

Meta did note that it could eventually develop and explore adjusted iterations of the Community Notes system in the future. The company, however, remained optimistic that its X-inspired crowd-sourced fact-checking system would be “less biased than the third party fact checking program it replaces.”

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“As X’s algorithm and program information is open source – meaning free and available for anyone to use – we can build on what X has done, learn from the researchers who have studied it, and improve the system for our own platforms. As our own version develops, we may explore different or adjusted algorithms to support how Community Notes are ranked and rated,” Meta wrote.

Experts Question Approach

Meta’s shift to a crowd-sourced fact-checking system has received polarizing reactions. Dan Evon of RumorGuard warned that Meta’s decision “not only removes a valuable resource for users, but it also provides an air of legitimacy to a popular disinformation narrative: That fact-checking is politically biased. Fact-checkers provide a valuable service by adding important context to the viral claims that mislead and misinform millions of users on Meta,” as noted in a report from the Associated Press.

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