News

The very real challenge of a Tesla Pickup Truck

Published

9 years ago

July 21, 2016

Call it the Tesla Truck, the Tesla Pickup Truck, or the Tesla-150, but CEO Elon Musk has made it clear as revealed in the company’s Master Plan, Part Deux that the electric carmaker plans to make a pickup and heavy-duty truck. In fact, he couldn’t be clearer: he stated in the past that plans call for something to compete with the best-selling light-duty vehicle on American roads: the Ford F-150. This precludes the idea of a small or mid-sized Tesla truck and says that Musk seems to be clearly aiming for a full-sized offering.

A full-sized electric truck seems like a lark to most truck owners and enthusiasts. I live in the heart of truck country, Wyoming, where pickup trucks equal passenger cars in numbers on the road and range from half-ton F-150s, 1500s, and Silverados to heavy-duty and diesel-driven duals. Although many enjoy scoffing at the wannabe cowboys who buy a big, shiny pickup and drive it to the office and back every day – never seeing dirt or any load larger than an IKEA furniture set – the core truck buyer and, indeed, the majority of truck owners do not fit that stereotype.

In general, truck owners fall into three categories: weekend warriors, offroaders, and workhorses. The weekend warrior uses a truck to tow toys (boats, RVs, what have you) and occasionally haul household construction goods for home improvement. The offroader buys the TRD, Pro-4X, and similar packages and spends a lot of time getting mud, dirt, and tree branches stuck on the truck (this would be my personal category, for the record). Finally, the workhorses are those who buy a truck to work with, either as a commercial vehicle or as a personal working machine – these include farmers, ranchers, commercial haulers, tradesmen, and so forth.

Traditionally, the largest truck market are the weekend warriors. These are the folks who buy a truck because they want to haul the family and their playthings around. They tow boats, jet skis, haul camping stuff, tote gear to the game, tailgate, and otherwise use their truck mostly as a recreational vehicle that may or may not be their everyday driver. Next to that market, and not as small as some might expect, are the workhorse buyers. These are the people who buy trucks to work with them and rely on them to get any of a number of jobs done. Most importantly to the industry, these are the repeat buyers – the ones who buy, trade-in and buy again (rinse, repeat). Where I live, for example, it’s not unusual for a rancher to buy a new truck every two or three years. Trading in a machine that will have over 100,000 miles on it is not unusual either. That’s 30,000-50,000 miles driven in only one year. For reference, as a commercial over-the-road driver, I put a little over 100,000 miles per year on my rig. Surveys of the truck market nationally show that in the traditional truck strongholds of the West, including Texas on up to the Dakotas and over to the coast, that kind of mileage is not unusual for the working pickup.

So let’s assume that Tesla plans to make a truck that will sell on the traditional pickup truck market in competition with the best-sellers from Ford, GM, and Ram. We can assume they won’t be doing a hard-core off-road package, but will aim for a 4×4 market in order to appeal to most truck buyers. Here’s a bullet list of criteria for a mainstream Tesla Truck offering, based on the most common features of a mainstream full-size pickup truck today:

V8-like performance including roughly 400 hp and 380 lb-ft
Extended and four-door cab offerings
Cargo bed size of 5.5 feet with option for 7 feet
Towing capacity of about 10,000 pounds
Payload capacity of 1/2 ton to 3,000 pounds
4×4 capability
Driving range, under load, of at least 150 miles
Conventional styling and appeal

Those criteria make up the most common things truck buyers ask for. The recent revamp of the Toyota Tundra, for example, was mostly about style since the previous-generation Tundra was dated and didn’t look like a “beefy truck,” as one friend put it. This may be laughed at by the Teslarati, but it’s akin to the Model S having been designed to look like the Volkswagen Thing rather than the beautiful Euro-styled sedan it is. So don’t scoff.

Now that we have those basic requirements, let’s look at what Elon and Tesla would have to accomplish to make that happen.

For starters, the current powertrain in the Model S or Model X would not be sufficient. If put under load, towing a trailer for example, and with the aerodynamics of a pickup, the current powertrain would be lucky to achieve half the range required. Anyone who doubts this need only consider how much work went into Bob Lutz’ never-selling VIA truck and its plug-in hybrid powertrain, which together only produce marginal range when trailering at capacity. That’s an ICE (internal combustion engine) and electric drivetrain combined. Remember also that every pound of batteries added has a net-reduced benefit to the overall range of the vehicle as it also adds weight. Since Tesla isn’t currently using and hasn’t made a lot of noise about eventually using high-tech, high-density, bleeding-edge lithium batteries to lighten the battery’s weight, we can assume that the current Panasonic cells are what would power a Tesla Truck if it were made in the near future.

To tow a trailer at 7,000+ pounds would require an enormous amount of energy and to do so for a long range like truck owners would expect (e.g. to the lake and back) would be a feat. It’s not insurmountable, of course. There’s little doubt that Tesla’s engineers couldn’t overcome this obstacle, but it will be a huge one.

Matching V8-like performance would not be difficult – the Model S and Model X already does this and with the inherent strengths of an electric motor, namely torque from zero, the numbers actually required would be smaller than those needed for the gasoline equivalent.

Next comes another problem – off-road. With the problems the Model S has had in the past with undercarriage breaches on the highway, it’s easy to see concern when going fully off the road. Even the best of dirt roads are rough. Putting an under-pan, as Tesla has done may or may not work well with a truck. Skid plates are not unusual for trucks, of course, but they rarely run past the front engine compartment. Most of the safety is addressed by lifting components high up into the framing to minimize exposure. With a big, long, heavy battery pack, though, this is problematic. A skid plate may do the trick, but this would at the very least be a big marketing hassle for Tesla if nothing else.

Another big roadblock is going to be the price tag. In order to compete with the F-150 and its brethren, the Tesla Truck would need to sell at around the $30,000-$40,000 mark at entry-level. Truck buyers would probably be willing to pay a premium of $8,000, even $10,000 on the truck if the expected fuel savings are big and obvious. Yet even that premium markup is going to be a problem for Tesla because, well, unless of course the pickup will be based off the Model 3. This is where the Gigafactory could possibly pay off, but at this point, that is only an idea that is likely to become reality, but until it is, we have no idea how real its cost-savings in terms of dollars per kWh will be.

Finally, for sake of space, we have not even mentioned dealership woes. The top truck markets are well outside of Tesla’s best markets for the Model S and Model X. Some of those markets, such as Texas, are off limits to Tesla’s direct sales entirely. Yet if that’s overcome, there’s also marketing. Not only are pickup truck buyers exceedingly brand loyal (just ask Toyota and Nissan how easy it is to penetrate the full-sized market), but they’re finicky as well.

The conclusion? Tesla could likely, eventually, field a full-sized pickup truck capable of competing with the F-150, but the challenges are huge. Just as Elon likes ’em. Will they do it? Good question, but it’s fair to say that if they do, they may be treading on the thin crust of a deep, deep lake.

Feature image via Topspeed

News

Tesla Full Self-Driving impressions after three weeks of ownership

I will be fair and tell you all what I truly enjoy, as well as what frustrates me about Full Self-Driving.

Published

4 hours ago

September 18, 2025

Joey Klender

Credit: Joey Klender

Tesla Full Self-Driving is amongst the most robust and refined semi-autonomous driver assistance systems on the market today. After three weeks of ownership, I’ve driven around half of my miles using it, and my impressions put me right in the middle of it being very impressive and needing some work.

Of course, if it were perfect, it would be driving us all around all the time while we sleep, scroll our phones, or watch movies in the cockpit. It does a lot of things very well, and it has managed to impress everyone I’ve put in the passenger’s seat.

However, there are some things that are obvious pain points, situations that need improvement, and areas where I believe it has a long way to go. Regardless, these are things I have noticed, and they may differ from your opinions based on your location or traffic situations.

Tesla Model Y ownership two weeks in: what I love and what I don’t

I’ll try to keep it pretty even and just highlight the things that are truly noticeable with Full Self-Driving. I won’t be too critical of the things that it is bad at, and I won’t try to give it too much of a pat on the back.

I will be fair and tell you all what I truly enjoy, as well as what frustrates me about it.

*Disclaimer: These Full Self-Driving examples were in use with v13.2.9.

Where Tesla Full Self-Driving is Great

Highway Driving

I have yet to have a critical intervention of any kind on the highway. I have driven on easy highways like Rt. 30 in Pennsylvania, and I have driven on congested four-lane parking lots like I-695 near Baltimore, Maryland.

Tesla FSD does a tremendous job on all of it. I usually use the “Hurry” setting of FSD with an offset of between 25 and 40 percent, depending on what I’m doing and where I’m going. Sometimes, I want to push it a bit, and at other times, I’m okay with taking my time and enjoying the drive.

I find the driving style of Hurry is more similar to the traffic around me than the Standard, which tends to drive like an 80-year-old on their way to Bingo.

It does a great job of being considerate, maintaining an appropriate rate of travel, getting over for cars that are tailgating in the left lane after passing traffic, and it always is where it needs to be when it needs to be there.

Taking the Stress Out of Driving

A few nights ago, I was having some trouble sleeping, and I was up at 3 a.m. I decided it would be a good time to get up, grab a breakfast burrito and a coffee, and head to the Supercharger.

(If you don’t know, I do not have home charging, and I will be diving into EV ownership without that in a future article.)

I let FSD drive me to the Supercharger and back while I was done. I was able to enjoy a beautiful sunrise without having to focus all my attention on the traffic around me, while still maintaining enough attention to the road to keep the driver monitoring happy.

It was really nice. I enjoyed the ride, and it felt like I was in an Uber with a very careful driver while I enjoyed the rest of my coffee and peeked at the sky every few seconds.

Learning and Improving

A few weeks ago, I approached an “Except Right Turn” stop sign. I have discussed how these are a Pennsylvania specialty, and the first time FSD encountered one in my Model Y, it stopped, even though we were heading right.

I took over, submitted a voice memo to Tesla about it, and went on with my evening. A week later, the car approached the same turn, and, to my surprise, it proceeded through the Stop Sign correctly, safely, and at an appropriate speed.

It was nice to see this improvement, especially since this is one of those regional issues that Tesla will need to address before FSD is fully autonomous. The change even impressed my Fiancé, who was with me during both instances we came upon this turn.

Where Tesla Full Self-Driving Could Be Better

Auto Wipers

Good gravy, these Auto Wipers always seem to give me a good laugh.

They never really have the right speed; they are either way too fast or not fast enough. There’s never been a happy medium.

It also loves to activate a single wipe of the blade at the strangest times. I’ve noticed that it actually seems to activate at the same spots on the road sometimes. There’s a hanging branch near my house, and every time we go under it and FSD is activated, the wipers wipe once.

It would be nice to set your own intervals for the wipers, but I am okay with the current presets. I do hope the Auto Wipers improve, because it could be one of the best features the car has if it’s more accurate.

It Struggles with Signs That Require Reading

The “Except Right Turn” sign is one example, but another is a “Stop Here on Red” sign that is recessed from an intersection at a stop light if it’s a tighter turn. Recently, I had to slam on the brakes as it was headed straight through one of these signs.

It can recognize Stop Signs and Yield Signs, but signs with instructions for an intersection appear to present a greater challenge for FSD.

Sometimes, It Just Does Things I Don’t Like

There is a four-lane light near my house; the two right lanes go straight, but the lane furthest right is for turning into businesses past the intersection. Some people tend to go in that far right lane, even if they have no intention of turning right into the businesses, and take off quickly from the light to cut ahead.

I’m not saying it’s illegal or even wrong, but I personally prefer not to do it. I am never in that much of a hurry.

FSD tried to do that the other day; I intervened and kept it in the lane that is designed to go straight. I wouldn’t say this is technically an intervention. I would just say it’s a move I wasn’t super comfortable with because I know people tend to get frustrated with those who cut the line. It’s an etiquette issue, and I didn’t want FSD to do it.

I also am not a huge fan of when there is no traffic in the right lane, yet it continues to cruise in the fast lane. I was taught to drive in the right lane and pass in the left lane. There are states where cruising in the left lane is illegal, and it sometimes tends to stay in the passing lane too long for my liking. I will turn on my right signal and get back into the correct lane.

These are totally disputable, and I am aware of that. Some people might not see a huge issue with these two examples, and I can understand that. My courtesy on the road differs from others, and that’s okay.

All in all, I’m pretty happy with FSD, and I will be continuing my Subscription after the three-month trial ends. In the coming days, I’ll be picking up a camera for FSD videos, and I’ll be able to embed examples of what I mean, as well as share full-length videos of my drive.

News

Tesla gets price target increase on Wall Street, but it’s a head-scratcher

Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

Published

7 hours ago

September 18, 2025

Joey Klender

Credit: Cybertruck | X

Tesla (NASDAQ: TSLA) received a price target increase from a Wall Street analyst today, who noted in his report that the company’s shares could rise or fall based on its execution in robotics and autonomy.

However, the price target boost still fell below Tesla’s current trading levels.

Mark Delaney of Goldman Sachs said in a note to investors today that Tesla has a significant opportunity to solidify itself as one of the stable and safe plays in the market if it can execute on its two key projects: humanoid robots and autonomy.

In the note, Delaney said:

“If Tesla can have [an] outsized share in areas such as humanoid robotics and autonomy, then there could be upside to our price target.”

Delaney’s price target on Tesla shares went up to $395 from $300. Currently, Tesla is trading between $420 and $430, making the new price target from Goldman Sachs a bit of a head-scratcher.

He went on to say that Tesla could also confront outside factors that would limit the stock’s ability to see growth, including competition and potentially its own lack of execution:

“…although if competition limits profits (as is happening with the ADAS market in China) or Tesla does not execute well, then there could be downside.”

The note is an interesting one because it seems to point out the blatantly obvious: if Tesla performs well, the stock will rise. If it doesn’t, the stock price will decline.

We discussed yesterday in an article that Tesla is one of the few stocks out there that does not seem to be influenced by financials or anything super concrete. Instead, it is more influenced by the narrative currently surrounding the company, rather than the technicals.

Tesla called ‘biggest meme stock we’ve ever seen’ by Yale associate dean

Tesla’s prowess in robotics and autonomy is strong. In robotics, it has a very good sentiment following its Optimus project, and it has shown steady improvement with subsequent versions of the robot with each release.

On the autonomy front, Tesla is expanding its Robotaxi platform in Austin every few weeks, and also has a sizeable geofence in the Bay Area. Its Full Self-Driving suite is among the most robust in the world and is incredibly useful and accurate.

The company can gain significant value if it continues to refine the platform and eventually rolls out a driverless or unsupervised version of the Full Self-Driving suite.

Elon Musk

Tesla addresses door handle complaints with simple engineering fix

“We’ll have a really good solution for that. I’m not worried about it.”

Published

9 hours ago

September 18, 2025

Joey Klender

Tesla Model S self-presenting door handle (Credit: TesBros)

Tesla is going to adjust one heavily scrutinized part of its vehicles after recent government agencies have launched probes into an issue stemming from complaints from owners.

Over the past few days, we have reported on the issues with Tesla’s door handle systems from both the Chinese and American governments.

In China, it dealt with the Model S, while the United States’ National Highway Traffic Safety Administration (NHTSA) reported nine complaints from owners experiencing issues with 2021 Model Ys, as some said they had trouble entering their car after the 12V battery was low on power.

Bloomberg, in an interview with Tesla Chief Designer Franz von Holzhausen, asked whether the company planned to adjust the door handle design to alleviate any concerns that regulatory agencies might have.

Regarding the interior latch concerns in the United States:

Von Holzhausen said that, while a mechanical door release resolves this problem, Tesla plans to “combine the two” to help reduce stress in what he called “panic situations.”
He also added that “it’s in the cars now…The idea of combining the electronic and the manual one together in one button, I think, makes a lot of sense.” Franz said the muscle memory of reaching for the same button will be advantageous for children and anyone who is in an emergency.

Regarding the exterior door handle concerns in China:

Von Holzhausen said Tesla is reviewing the details of the regulation and confirmed, “We’ll have a really good solution for that. I’m not worried about it.”

Franz von Holzhausen (from Tesla’s Robovan) on Tesla’s upcoming redesigned door handles: pic.twitter.com/lnaKve1SlJ
— Sawyer Merritt (@SawyerMerritt) September 17, 2025

The new Model Y already has emergency mechanical door release latches in the back, but combining them in future vehicles seems to be an ideal solution for other vehicles in Tesla’s lineup.

It will likely help Tesla avoid complaints from owners about not having an out in the event of a power outage or accident. It is a small engineering change that could be extremely valuable for future instances.