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Musk’s OpenAI will train artificial intelligence through video game ‘Universe’
Elon Musk’s OpenAI will introduce Universe, a virtual training ground aimed at teaching AI to play video games, use apps and even interact with websites. OpenAI, the artificial intelligence research company backed by the Tesla founder and billionaire entrepreneur, defines Universe in a blog post as “a software platform for measuring and training an AI’s general intelligence across the world’s supply of games, websites and other applications.”
Put simply, Universe will provide a gym that allows AI agents to go beyond their specialized knowledge of an individual environment to something approaching common sense. “Any task a human can complete with a computer.” Using a VNC (Virtual Network Computing) remote desktop, it allows the AI to control the game or app using a virtual keyboard and mouse, and to see its output by analyzing the pixels displayed on the screen. It’s essentially an interface to the company’s Gym toolkit for developing reinforcement algorithms, a type of machine learning system.
“Our goal is to develop a single AI agent that can flexibly apply its past experience on Universe environments to quickly master unfamiliar, difficult environments, which would be a major step towards general intelligence,” OpenAI says. As an example, it points to success of Google’s DeepMind AlphaGo initiative, which defeated the world champion human Go player earlier this year. While that success was impressive, when faced with a different challenge, the agent would have to go back to square one and learn the new environment through millions of trial and error steps.
OpenAI hopes to expand the Reward Learning (RL) lessons learned in one environment so that an AI agent can build upon past experience to succeed in unfamiliar environments.
We're releasing Universe, a platform for measuring and training AI agents: https://t.co/bx7OjMDaJK
— OpenAI (@OpenAI) December 5, 2016
OpenAI says in its blog post, “Systems with general problem solving ability — something akin to human common sense, allowing an agent to rapidly solve a new hard task — remain out of reach. One apparent challenge is that our agents don’t carry their experience along with them to new tasks. In a standard training regime, we initialize agents from scratch and let them twitch randomly through tens of millions of trials as they learn to repeat actions that happen to lead to rewarding outcomes. If we are to make progress towards generally intelligent agents, we must allow them to experience a wide repertoire of tasks so they can develop world knowledge and problem solving strategies that can be efficiently reused in a new task.”
Prior to Universe, the largest RL resource consisted of 55 Atari games — the Atari Learning Environment, says The Register. But Universe will begin with the largest library of games and resources ever assembled. “Out of the box, Universe comprises thousands of games (e.g. Flash games, slither.io, Starcraft), browser-based tasks (e.g. form filling), and applications (e.g. fold.it),” the OpenAI blog claims. Gaming companies that are cooperating with OpenAI include Flash, Microsoft – OpenAI announced a strategic partnership with the Redmond-based software giant – EA, Valve, Nvidia, Zachtronics, Wolfram, and others.
Universe is about more than gaming. It’s main focus is on training AI agents to complete common online tasks with speed and accuracy. “Today, our agents are mostly learning to interact with common user interface elements like buttons, lists and sliders, but in the future they could complete complex tasks, such as looking up things they don’t know on the internet, managing your email or calendar, completing Khan Academy lessons, or working on Amazon Mechanical Turk and CrowdFlower tasks.”
The OpenAI blog post introducing Universe gives a long and detailed accounting of how Universe was created and what it hopes to accomplish. At the end, it provides a number of ways that companies and individuals can contribute to the process. It’s fascinating reading for anyone interested in what the future of computing is likely to be.
There is also a darker side to artificial intelligence, which Elon Musk refers to as “summoning the Devil.” As The Register suggests, “While making software smarter may appeal to researchers, society as a whole appears to be increasingly unnerved by the prospect. Beyond the speculative fears about malevolent AI and more realistic concerns about the automation of military weaponry, companies and individuals already have trouble dealing with automated forms of interaction.”
One area of concern is that AI agents may one day be able to reactivate themselves after being shut down by human controllers. What was once the stuff of science fiction such as Minority Report and I, Robot could one day become all too real.
OpenAI Universe has been open-sourced on Github for those that may be interested in testing their own video game bot. We’ve included a video below showing OpenAI in action.
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Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
Tesla’s most wanted Model Y configuration is heading to a new region, and although U.S. fans and owners have requested the vehicle since its release last year, it appears the company has no plans to bring it to the market.
According to fresh regulatory filings, the six-seat Model Y L is coming to South Korea with signs indicating an imminent launch. The extended-wheelbase configuration, already a hit in China, just cleared energy-efficiency certification from the Korea Energy Agency, paving the way for deliveries as early as the first half of 2026.
The vehicle is already built at Tesla’s Giga Shanghai facility in China, making it an ideal candidate for the Asian market, as well as the European one, as the factory has been known as a bit of an export hub in the past.
$TSLA
BREAKING: The official launch of Tesla Model Y L in S.Korea seems to be quite imminent.Additional credentials related to Model YL were released today.
✅ Battery Manufacturer: LG Energy Solutions
✅ Number of passengers: 6 people
✅ Total battery capacity: 97.25 kWh… pic.twitter.com/hmy64XYi80— Tsla Chan (@Tslachan) March 6, 2026
It seems like Tesla was prepping for this release anyway, as the timing was no accident. A camouflaged Model Y L prototype was spotted testing on Korean highways the same day the certification dropped. Tesla has already secured similar approvals for Australia and New Zealand, with both markets expecting the larger Model Y in 2026.
Unlike the standard Model Y, the “L” stretches the wheelbase by roughly 150 mm and the overall length by about 177 mm to 4,976 mm. The result is a genuine 2-2-2 seating layout that gives six adults proper legroom and cargo space — a true family hauler without the cramped third-row compromises of many three-row SUVs.
South Korean filings list it as an all-wheel-drive imported electric passenger vehicle with a 97.25 kWh total battery capacity supplied by LG Energy Solution. Local tests show an impressive 543 km (337 miles) combined range at room temperature and 454 km (282 miles) in colder conditions, easing one of the biggest concerns for Korean EV buyers.
Tesla Model Y lineup expansion signals an uncomfortable reality for consumers
But for U.S. fans, things are not looking good for a launch in the market.
CEO Elon Musk has been blunt. The six-seater “wouldn’t arrive in the U.S. until late 2026, if ever,” he said, pointing to the company’s heavy bet on unsupervised Full Self-Driving and robotaxi platforms like the Cybercab. With the Model X slated for discontinuation, many families hoped the stretched Model Y would slide into the lineup as an affordable three-row bridge. So far, that hope remains unfulfilled.
For now, South Korean drivers will be among the first buyers outside China to enjoy the spacious, efficient Model Y L. Tesla continues its global rollout strategy, tailoring vehicles to regional tastes while North American customers keep refreshing their apps and crossing their fingers.
The Model Y L proves the appetite for practical, family-sized electric SUVs is stronger than ever. Hopefully, Tesla will listen to its fans and bring the vehicle to the U.S. where it would likely sell well.
Elon Musk
Tesla is ramping up its advertising strategy on social media
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
Tesla seems to be ramping up its advertising strategy on social media once again. Marketing and advertising have not been a major focus of Tesla’s, something that has brought some criticism to the company from its fans.
However, the company looks to be making adjustments to that narrative, as it has at times in the past, as ads were spotted on several different platforms over the past few days.
On Facebook and YouTube, ads were spotted that were evidently placed by Tesla. On Facebook, Tesla was advertising Full Self-Driving, and on YouTube, an ad for its Energy Division was spotted:
Tesla also threw up some ads on YouTube for Energy https://t.co/19DGQMjBsA pic.twitter.com/XQRfgaDKxY
— TESLARATI (@Teslarati) March 9, 2026
Tesla has long stood out in the automotive world for its unconventional approach to advertising—or, more accurately, its near-total avoidance of it. For over a decade, the company spent virtually nothing on traditional marketing.
In 2022, Tesla’s U.S. ad spend was roughly $152,000, a rounding error compared to General Motors’ $3.6 billion the following year.
Traditional automakers averaged about $495 per vehicle on ads; Tesla spent $0. CEOElon Musk’s stance was explicit: “Tesla does not advertise or pay for endorsements,” he posted on X in 2019. “Instead, we use that money to make the product great.”
The strategy relied on word-of-mouth from delighted owners, Elon’s massive X following, viral product launches, media frenzy, and customer referrals. A great product, Musk argued, sells itself. It does not need Super Bowl spots or billboards. Resources poured into R&D instead, with Tesla investing nearly $3,000 per car, far more than rivals.
Tesla counters jab at lack of advertising with perfect response
This reluctance wasn’t arrogance; it was philosophy, and Musk made it clear that the money was better spent on the product. Heavy spending on ads was seen as wasteful when innovation and authenticity drove organic demand. Shareholder calls for marketing budgets were ignored.
The current shift, paid Facebook ads promoting Full Self-Driving (Supervised) and YouTube Shorts offering up to $1,000 back on Powerwall batteries, marks a pragmatic evolution.
These targeted campaigns coincide with the end of one-time FSD purchases and a March 31 deadline for FSD transfer eligibility on new vehicles.
This move likely signals Tesla adapting to scale, as well as a more concerted effort to stop misinformation regarding its platform. As EV competition intensifies and the company bets big on robotaxis and energy storage, pure organic buzz may not suffice to hit adoption targets. Selective digital ads allow precise, cost-effective reach without abandoning core principles.
If successful, it could foreshadow measured expansion into marketing, boosting high-margin software and home energy revenue while preserving Tesla’s innovative edge. But, it’s nice to see the strategy return, especially as Tesla has been reluctant to change its mind in the past.
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Tesla Model Y outsells everything in three states, but Ford dominates
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
The Tesla Model Y was the best-selling vehicle in three different states in the U.S. last year, according to new data that shows the all-electric crossover outsold every other car in a few places. However, Ford widely dominated the sales figures with its popular F-Series of pickups.
According to new vehicle registration data compiled by Edmunds and visualized by Visual Capitalist, the Ford F-Series, encompassing models like the F-150, F-250, F-350, and F-450, claimed the title of best-selling vehicle in 29 states.
This dominance underscores the pickup truck’s unbreakable appeal across much of the country, particularly in rural, Midwestern, Southern, and Western states, where towing capacity, durability, and utility for work or recreation remain top priorities.
The Tesla Model Y is the best-selling vehicle in California, Washington, and Nevada
How many states will it dominate next year? https://t.co/ERyoyce42D
— TESLARATI (@Teslarati) March 9, 2026
The F-Series has held the crown as America’s overall best-selling vehicle for decades, a streak that continued strong into 2025 despite broader market shifts.
Yet, amid this truck-heavy reality, Tesla made a notable breakthrough. The Model Y emerged as the top-selling vehicle, not just the leading EV, but the outright best-seller in three key states: California, Nevada, and Washington.
These West Coast strongholds reflect regions with robust EV infrastructure, high environmental awareness, generous incentives, and tech-savvy populations. In California alone, nearly 50 percent of new vehicle registrations were electrified, far outpacing the national average of around 25 percent.
The Model Y’s success here highlights accelerating mainstream adoption of electric SUVs, which offer spacious interiors, impressive range, rapid acceleration, and low operating costs.
Elon Musk: Tesla Model Y is world’s best-selling car for 3rd year in a row
Elsewhere, Japanese crossovers filled many gaps: Toyota’s RAV4 and Honda’s CR-V topped charts in several urban and densely populated Northeastern and Midwestern states, where fuel efficiency, reliability, and family-friendly features win out over larger trucks.
While Ford’s broad reach shows traditional preferences persist, at least for now, Tesla’s Model Y victories in high-population, influential states signal a gradual but undeniable transition toward electrification. As charging networks expand and battery technology improves, more states could follow the West Coast’s lead in the coming years.
This 2025 map captures a pivotal moment: pickup trucks still rule the majority, but EVs are carving out meaningful territory where consumer priorities align with sustainability and innovation. The road ahead promises continued competition between legacy giants and electric disruptors.
Tesla’s most wanted Model Y heads to new region with no sign of U.S. entry
Tesla is ramping up its advertising strategy on social media
