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Maserati the next vehicle company to aim for electrification

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Maserati is aiming to incorporate some form of electric propulsion in all its new models from 2019 on.

Autocar reported that Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne revealed that the company is making moves toward the electric industry.

Maserati is joining the latest trend toward electrification, as massive companies like BMW group, Volkswagen and Volvo have all made similar pledges toward electric sustainability in the near future.

Marchionne said during a conference call with investors that all of Fiat Chrysler’s brands would begin making the switch toward electrification. For Maserati, he said that the company will switch a significant amount of its investment in powertrains to electric after “it completes the development of its next two models.”

The first new electrified model is scheduled for unveiling in 2020, and will most likely be based on the Alfieri concept model: a two seat sports car.

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In the meantime, Maserati is aiming to produce hybrid version of many of its current models.

Maserati is considered by some as one of the ultimate luxury vehicle companies. Its commitment to electrification means that Maserati is aiming to catch up to Tesla in the luxury EV market.

That’s the main difference right now between Tesla and competitors — sure, the battery size is on par with market standards and the Supercharger network provides a slight edge, but what separates the Tesla Model 3 from the likes of the Chevy Bolt or the Volkswagen I.D. is that it’s a beautiful luxury vehicle. 

Right now, Tesla has cornered the luxury EV market with the release of the Model 3. As investors and skeptics murmur about production goals, Tesla has the opportunity to drastically impact the EV luxury vehicle market if it can reach the lofty expectations CEO Elon Musk has set.

What’s not surprising, however, is that more and more major auto companies are looking to catch up with the likes of Tesla by switching to electrified propulsion.

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I'm an East Coast reporter for Teslarati. Contact me at matt@teslarati.com

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This Tesla executive is leaving the company after over 12 years

Tesla’s top software engineering executive has left, though he hasn’t commented on his plans or reasoning for the departure.

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Credit: Andrea Conway/X

One Tesla software executive is set to depart after nearly 12 years with the company, as detailed in a report this week.

Tesla’s VP of Software Engineering David Lau is expected to be leaving the company, according to a report from Bloomberg that was published on Friday. Lau has worked on the company’s vehicle software as well as its cloud services, manufacturing systems, and more, as detailed on his LinkedIn page.

His vehicle software efforts included creating firmware for the powertrain, traction and stability systems, as well as being in charge of software needs such as battery management, vehicle body control, and the user interface included for navigation, and mobile apps.

The now-former executive started as a Senior Manager of Firmware Engineering, before being promoted multiple times to the recent position of VP, and after receiving a B.S. in Electrical Engineering from Stanford University. Prior to his time at Tesla, he also worked at chip manufacturer Altera.

In the past, Lau has also detailed a few high-level concepts for the press at media events, including in 2023 when he spoke on how to cultivate good engineers and the approach to making Tesla’s Model S “Plaid Mode” a reality. When the Cybertruck was released, he also appeared alongside other executives in a video with Sandy Munro, talking about the electric vehicle’s (EV’s) unique “Etherloop” system hardware.

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At the time of writing, Lau has not responded to Teslarati‘s request for comment on the reasoning behind his departure or his time at Tesla.

READ MORE ON TESLA PERSONNEL: Tesla VP of Finance and Business Operations departs after 11-year tenure

Others have departed from the company in recent months, most recently including Tesla’s former Principal CAE Crash Safety Engineer, Petter Winberg, who left a few weeks ago following a 14-year stint. In October, Tesla’s former Global Vehicle Automation and Safety Policy Lead, Marc Van Impe, also departed from the company with a warning about attempts to advance Full Self-Driving in Europe, along with the departure of Chief Information Officer Nagesh Saldi, to name just a few.

The news of Lau’s departure also comes as Tesla has faced widespread protests and vandalism events in response to CEO Elon Musk, following his alignment with President Donald Trump and his work to gut several federal agencies as part of the administration’s government efficiency division.

This former Tesla engineer now heads a federal tech department

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Tesla expands Early Access Program (EAP) for early Full Self-Driving testing

Tesla expanded the elusive EAP program for more drivers to test versions of Full Self-Driving before they are widely released.

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Credit: @WholeMars/YouTube

Tesla has expanded its Early Access Program (EAP) to more drivers as it is allowing vehicle owners to test Full Self-Driving versions earlier than normal.

The EAP allows owners to test FSD versions before they are released widely to the public. In previous years, having access to EAP was quite a privilege, but Tesla seems to be going all-in on its eventual rollout of autonomous driving by letting more owners test supervised versions of the suite before they are released publicly.

On Thursday night, Tesla officially launched the ability for some owners to gain entry into EAP. The company did not detail how it chose certain drivers to enable their status in the program, but we’ve seen several well-known Tesla influencers and fans gain access. There are plenty of other drivers who have been granted access as well:

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It seems that the EAP access is being granted to those who purchased Full Self-Driving outright and are not paying for the monthly subscription. Tesla has not confirmed that is the case, though.

Tesla wrote in its release notes of the EAP program:

“Enroll to experience early features before they’re widely released. Provide your feedback and related vehicle data to help make the next release our best yet. Note, every driver is responsible for remaining alert and must be prepared to take action at any time.”

The expansion of the EAP indicates that Tesla is growing more confident in these new, unreleased versions of the suite and is aiming to gain significant amounts of data from those who are lucky enough to gain access to it.

In the past, Tesla has been hesitant to add drivers to the EAP because its widespread release was not necessarily warranted. Reading between the lines, there is a significant vote of confidence on Tesla’s part to do this, just seeing as the hesitance to release these versions of FSD has been evident in the past few years.

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Tesla is still aiming to roll out a ride-hailing service using FSD in Austin later this year. The company was hiring for teleoperators recently, so that could be one way it manages to ease into the idea of a driverless service for those who choose to use it as it is released to more cities in the U.S. later this year.

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Tesla rolls out new, more affordable trim of the Model Y Juniper in U.S.

Two months after launching the new Model Y with the Launch Series, Tesla has brought out an All-Wheel-Drive configuration of the ‘Juniper’ build.

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Credit: Tesla

Tesla has finally rolled out a new trim level of the new Model Y “Juniper” in the United States, bringing a more affordable option of the revitalized version of its best-selling vehicle to market.

On Friday, Tesla officially launched the Long Range All-Wheel-Drive version of the new Model Y in the United States. Before the $7,500 federal tax credit, the configuration starts at $48,990.

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Just a few days ago, we reported on Tesla ramping up production of non-Launch Edition configurations of the new Model Y at Gigafactory Texas. While the company initiated sales of these trim levels in other countries, the U.S. was still waiting for more affordable options to become available.

The Launch Series version of the new Model Y had 327 miles of range, a top speed of 125 MPH, and a 4.1-second 0-60 MPH acceleration rate. The Long Range All-Wheel-Drive trim of the new Model Y has nearly identical specs: it offers the same 327-mile range rating with the same top speed of 125 MPH. However, it has a 4.6-second 0-60 MPH acceleration rate.

The Launch Series also came with Full Self-Driving included. The new, more affordable trim does not, so owners will have to pay $8,000 for FSD if they’d like to purchase it outright. There is also a monthly subscription service that costs $99/mo.

Now that the new Model Y has a new, more accessible configuration available and Tesla has already started ramping production, this could be a good sign of things to come for the company as Q2 kicks off.

Tesla reported lower-than-expected delivery figures for Q1 earlier this week, with the company stating that the shutdown of production lines to changeover to the new Model Y design impacted “several weeks” of manufacturing.

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Inventory levels for Tesla were also high, as production outpaced deliveries by a margin of nearly 22,000 vehicles. This could be due to the number of units that have not made their way to delivery centers quite yet, but more information on this will likely be shed by Tesla during its earnings call on April 22.

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