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JB Straubel Talks Tesla Gigafactory, Electric Airplane In Toronto

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Tesla CTO JB Straubel talked about building batteries at the Gigafactory during his keynote address at the Discovery 16 conference in Toronto on Monday. Sponsored by the Ontario Centers For Excellence on Monday, the conference is one of the largest and most important technology meetings in Canada each year.

Tesla wants to reinvent the automobile manufacturing process at its Fremont factory so it can build hundreds of thousands of Model 3 cars. At the same time, it is also reinventing the battery manufacturing process so it can build enough batteries to accompany the growing demand for the Model 3. In effect, its promise to build 500,000 cars a year by 2018 doubled the global demand for lithium ion batteries overnight.

The central idea behind the Gigafactory is to bring the entire battery making process under one roof. From manufacturing individual cells to assembling completed battery packs, everything takes place under one roof. Other companies make the battery cells in one location, then send them someplace else — often in a different country — to be made into completed battery packs. Inverters and battery management systems are also made elsewhere and shipped in separately.

Straubel told his audience that Tesla is designing new manufacturing techniques and using new machinery invented and honed under his guidance to make its batteries. The objective is to reduce the unit cost of the lithium ion batteries that power Tesla automobiles as low as possible.

During last week’s conference call with analysts, Elon was asked what that final cost would be. He had this response: “We’re trying not to comment on individual component costs. That’s fairly proprietary. It’s kind of like giving away our playbook. But I think it’s pretty obvious that we will exceed anyone else in the world in scale economies with the Gigafactory, and we’re very confident in Panasonic’s ability to execute on that front. So I just don’t know anyone who in terms of intrinsic cost is going to be close to what the Gigafactory can produce on a cost per kilowatt hour basis.”

Straubel also told the audience that he originally tried to talk Elon into building an electric airplane prior to embarking on the mission to build electric cars. “The biggest challenge for electric aviation is that it needs much higher energy density to achieve longer ranges and longer endurance”, says Straubel.

An electric airplane would fit well with Musk’s stated goal of reducing global carbon emissions. Airplanes contribute an enormous amount of greenhouse gasses and inject them high within the atmosphere where they cannot be readily absorbed. Might Straubel’s idea still be lurking somewhere in the back of Elon’s mind?

 

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Elon Musk slams MSNBC for relating Trump’s terrorism warning to Tesla “protests”

“So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

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The White House, Public domain, via Wikimedia Commons
President Donald J. Trump purchases a Tesla on the South Lawn, Tuesday, March 11, 2025. (Official White House Photo by Molly Riley)

Tesla CEO Elon Musk has sharp words for MSNBC after the media outlet related U.S. President Donald Trump’s warning about attacks on the electric vehicle maker and its customers to acts of protest.

As per Musk, such a relation is insane, as extreme actions that have been taken against Tesla are not legitimate forms of protest.

Tesla Attacks

Amidst Elon Musk’s work with the Trump administration and his increasingly political nature, attacks against Tesla have seen a notable rise in the past months. Tesla showrooms have been shot up, vandalized, and set on fire in acts of alleged arson. Supercharger stations have also been set on fire. One Tesla store was even attacked with Molotov cocktails.

Worse, even private Tesla owners have seen their vehicles get attacked by vandals and critics. One Cybertruck owner noted on social media that one of his passengers actually got physically hurt when an anti-Tesla activist attacked his all-electric pickup truck.

In response to these attacks, Trump shared a stern warning to would-be Tesla attackers. As per Trump, anyone that hurts an American company, “especially a company like this that supplies so many jobs that others are unable to do,” will go through hell when they are apprehended.

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MSNBC’s Response

In a segment, MSNBC framed the U.S. President’s warning as Trump simply looking out for a fellow billionaire—one whose company is failing. Interestingly enough, the media outlet’s hosts and panel did not mention or acknowledge any of the violent and dangerous attacks that have been directed at Tesla and Tesla owners as of late.

“You also, overnight, have his post claiming that protests at Tesla dealerships are illegal. He (Trump) said today he would label violence against dealerships domestic terrorism… So just to be clear, you protest a private company, you are labeled by this administration a domestic terrorist,” MSNBC noted.

Musk Strikes Back

Musk did not mince words in his criticism of the media outlet. In response to a video shared on X of MSNBC’s segment, Musk wrote, “Wow, they’re totally insane.” Musk also clarified the rather simple distinction that while peaceful protests are no issue, shooting Tesla stores and burning Superchargers are a step too far.

“Death threats, shooting up Tesla stores, and burning down Superchargers are definitely not “legitimate forms of protest!”” Musk wrote in his post.

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Rivian supports Tesla despite all the Elon Musk hate

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Credit: Rivian | X

Rivian CEO RJ Scaringe showed some support for Tesla despite all the Elon Musk hate that has been spreading. Scaringe’s stance on all the Tesla amid the protests and vandalism starkly differs from what seems to be the popular opinion lately.

RJ Scaringe attended the South by Southwest (SXSW) event in Austin earlier this week. The Rivian CEO briefly talked about Tesla and its current predicament.

“When we look at Tesla and other manufacturers, I think it’s incredibly important that we have [a] choice. We need Tesla to be successful, we need other manufacturers to be successful,” answered Scaringe graciously.

In the past, Scaringe has talked about the electric vehicles industry’s growth and how EV automakers need to offer different designs to help it expand. He acknowledges that Tesla started the current EV revolution and once called it a “very inspirational” company. However, the Rivian CEO also encourages EV automakers to make their own mark in this rising industry.

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“If you’re a consumer that’s thinking about buying a car and you want to spend less than $50,000, there are just not that many great electric options,” Scaringe noted during his SXSW appearance.

He noted that the base Tesla Model Y is less than $50,000 but also pointed out that it might be someone’s design or brand preference. In Rivian’s case, nature lovers were attracted to the company’s designs and features.

“I was sort of fortunate [to attract buyers who like nature]. I love the outdoors, active sports, and things like that,” Scaringe said. “But there’s also a strategy to realize that if we can build a product that enables and inspires people to be outdoors, it’s going to help people to want to be active participants in sustainability.”

Rivian signed a 2-year headlining sponsorship agreement with SXSW. It has planned plenty of fun activities and exhibits for the annual festival, including an Electric Roadhouse space inspired by Texas Roadhouse.

Rivian R1T and R1S demo drives are available at SXSW until the end of the event on March 15, 2025. The Rivian R2 will also be on display during the festival.

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Meta taps X’s open-source algorithm for its own Community Notes system

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January.

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Credit: Linda Yaccarino/X

Meta Platforms Inc. will begin tests of its Community Notes program, a crowd-sourced fact-checking system modeled after Elon Musk’s X, on March 18. Meta intends to use Community Notes on Facebook, Instagram, Threads.

The announcement was posted by Meta in a blog post on its official website. 

Tapping Into X’s Model

Meta’s shift to a Community Notes-style fact-checking system was mentioned by CEO Mark Zuckerberg back in January. At the time, the CEO noted that Meta’s third-party fact-checkers had become “politically biased.” Interestingly enough, Meta’s Community Notes will build on X’s open-source algorithm.

As per the social media giant in its blog post: “We won’t be reinventing the wheel. Initially we will use X’s open source algorithm as the basis of our rating system. This will allow us to build on what X has created and improve it for our own platforms over time,” Meta wrote in its blog post.

Building on X’s System

Meta did note that it could eventually develop and explore adjusted iterations of the Community Notes system in the future. The company, however, remained optimistic that its X-inspired crowd-sourced fact-checking system would be “less biased than the third party fact checking program it replaces.”

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“As X’s algorithm and program information is open source – meaning free and available for anyone to use – we can build on what X has done, learn from the researchers who have studied it, and improve the system for our own platforms. As our own version develops, we may explore different or adjusted algorithms to support how Community Notes are ranked and rated,” Meta wrote.

Experts Question Approach

Meta’s shift to a crowd-sourced fact-checking system has received polarizing reactions. Dan Evon of RumorGuard warned that Meta’s decision “not only removes a valuable resource for users, but it also provides an air of legitimacy to a popular disinformation narrative: That fact-checking is politically biased. Fact-checkers provide a valuable service by adding important context to the viral claims that mislead and misinform millions of users on Meta,” as noted in a report from the Associated Press.

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