News
Who will forego owning a car when Tesla’s ride-sharing service becomes available?
Picture this: no car payment, no car insurance, no circling the block looking for parking and no depreciation. Foregoing car ownership sounds pretty great. Why is it then that so many Americans insist on having a car? Simply stated: freedom.
Somewhere after the years of public transit, biking many miles or begging your parents for a ride, most of us got our own set of wheels. For some of us, it came in the form of a $900 death trap of a car that shook violently above 55 miles per hour. For others, an uncool but reliable toaster of a car. The car world as we have known it has always meant that unless you live and work in a major city with great public transportation, a personally owned vehicle is about the only convenient way to travel from point A to point B on a regular basis. This is especially true for families. If you’ve never been on a bus or subway with a baby in a stroller, spare yourself the circus. It’s also true depending on exactly which neighborhood you live in, even if you are in a major city. Taxicabs, where available, are far more convenient than public transportation, but certainly aren’t widely available outside of the most densely populated metro areas and at least to me, have always been cost prohibitive to use for any more than a special occasion. To reiterate the point, we all like freedom. And convenience. We like to go where we want to when we want to, without standing on a bus or watching a train timetable.
Ride-sharing services such as Lyft and Uber have upended the traditional taxicab model and, in many markets, undercut the price while providing a superior service. I certainly enjoyed riding in a flawlessly clean Kia Optima Hybrid Saturday night with a chatty and friendly driver far more than the high mileage, stale smelling, yellow Crown Vics that pass as taxis in Philly. The before and after experience are far better as well. Smart phone apps tell you who will be picking you up, in which kind of car, and exactly how far away they are. Cabs still require being flagged down and the joke’s on you when the 5th one passes you by with the “vacant” indicator light in use but passengers in the rear. Afterwards, you get notified that your credit card was charged in some amount that you had already been prepared for. In a taxi, you either pull out cash when you see the ever-surprising sum due or watch the driver give you an attitude for using their in-car credit card machine.
Trends are already developing among young adults to move into thriving urban areas, work nearby and pass up owning their own wheels. A lot of reasons contribute but the ease of using ride-sharing services is certainly one of them. What I’d like to explore here is whether or not this trend will grow – both among young adults as well as others – as autonomous vehicles come to market and bring with them the possibility that ride-sharing services will be even more common and affordable. I offer below a few categories of people and my assessment on whether or not they may give up a car in favor of autonomous vehicle ride-sharing.
TARGET: YOUNG, SINGLE, URBAN DWELLER. ANSWER: YES.
These folks are already the group that are giving up cars today, so surely they’ll continue to do so when that option becomes cheaper and even more widely available.
TARGET: YOUNG, SINGLE, ANYWHERE ELSE DWELLER; ANSWER: PROBABLY.
These folks will share many of attributes of those who forego car ownership today. They will, on average, have student loan debt to tackle and plenty of familiarity with smart phones.
TARGET: TWO ADULT HOUSEHOLD WITH NO KIDS. ANSWER: MAYBE.
This group of folks may be willing to forego one car in the household. Depending on their age and familiarity with today’s ride-sharing offerings, they could be the perfect target to give up one car. This demographic is the one I belong to. Having jobs in opposite directions makes owning two cars the most convenient option, but outside of the work commute, the second car never moves.
TARGET: TWO PARENT FAMILY. ANSWER: PROBABLY NOT.
Children are required to ride in car seats for quite a few years these days. For that reason alone, I would imagine ride-sharing to be more trouble than it’s worth. If, like the two-adult household with no kids one car is solely used as a commuter, that one could probably be given up. But the way I understand today’s modern family to work, either parent has to be ready to spring into action with little notice if daycare gets shut down due to snow or Junior gets sick in school.
TARGET: MATURE ADULTS. ANSWER: HOPEFULLY.
This is where I’d really like to see ride-sharing take off. If you are fortunate enough to make it to old age, your eyes or reflexes may not join you in their youthful form. The mature adults I’ve been close with have all wanted to continue driving beyond the point that in their individual circumstances, was probably wise. I get it. Freedom. When you’re a feisty octogenarian with an old habit of going to the grocery store daily (a holdover for the decades when you hid your smoking habit from everyone) it must be impossible to imagine yourself sans keys. If we can invent these cars, surely we can also invent easy ways of calling one up for a customer who isn’t particularly interested in owning or operating a smart device. (A telephone dialing service, perhaps – especially helpful for those with vision problems.)
AS FOR ME?
I just got done telling my better half that due to his short commute and our never using our second car outside of the work day, we could easily ditch car number two and have him Uber to work. The conversation was short-lived, as I have the longer commute and he has no interest in handing over the Model S fob to me on a permanent basis. In theory though, might it work? Yes. Would I end up doing it? Probably no. I’d be more inclined to owning an autonomous Tesla and letting it work for me such that the overall cost of owning and operating it was comparable to using a ride-sharing service in place of owning one.
The why is simple: freedom.
A Tesla upfitter has offered to take over Cybertruck lines from the company in a last-ditch effort to save the all-electric pickup from being completely canceled in the middle of 2027.
Unplugged Performance, the Hawthorne, California-based Tesla aftermarket specialist, has publicly offered to take over Cybertruck production from Tesla, funding the effort “through a consortium of investors.”
An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands.
We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn.
Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built.
We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond.
Worth a conversation?— UP (@UnpluggedTesla) November 10, 2026
The proposal comes as Tesla prioritizes its Cybercab Robotaxi program and prepares to wind down Cybertruck assembly at Gigafactory Texas around mid-2027.
Founded in 2013 by Ben Schaffer and located adjacent to Tesla’s Design Studio and SpaceX, Unplugged Performance has become a leading provider of premium upgrades for Tesla vehicles, including extensive Cybertruck packages under its UP INVINCIBLE line.
Through its UP.FIT division, the company has also developed purpose-built police and fleet versions of the Cybertruck, including deliveries to agencies such as the Las Vegas Metropolitan Police Department.
In an X post on Tuesday, Unplugged said:
“An open offer to Tesla: We fully support putting Cybercab first, and we’d be glad to take the Cybertruck line off your hands. We’d fund it with a consortium of investors and run it at no cost to Tesla’s floor space, headcount, or focus. All of that goes to Cybercab. Cybercab gets first call on battery cells too. We’ll wait our turn. Tesla gains incremental profit: a license fee, plus FSD and Robotaxi network revenues on every vehicle built. We’d build the Cybertruck, a three-row CyberSUV, and an unmanned CyberCargo hauler. More autonomous miles, across every surface of this planet and beyond. Worth a conversation?”
The arrangement would free Tesla resources and manufacturing capacity for Cybercab while allowing continued production of the stainless-steel pickup and expanded variants. Unplugged Performance indicated it would wait for battery cells after Cybercab needs are met and would generate ongoing revenue for Tesla through licensing and software/network services on the vehicles it produces.
Following strong initial interest, Unplugged Performance posted a follow-up inviting potential investors and strategic partners to email cyber@unpluggedperformance.com. The company clarified that the outreach is solely to gauge interest and does not constitute an offer to sell securities or acceptance of funds at this stage.
The proposal arrives shortly after Elon Musk indicated that Cybertruck production in Texas would be phased out by roughly the middle of 2027 to expand Cybercab output.
Whether Tesla engages with the offer remains to be seen, but the public overture highlights both the aftermarket specialist’s deep experience with the Cybertruck platform and the growing focus on autonomy within Tesla’s manufacturing plans.
Elon Musk said the Tesla Cybercab will perform “a majority of all passenger miles” where it is allowed to operate and that point is “obvious to anyone with eyes and a brain.”
Musk used the point to double down on the company’s decision to ax the cult-favorite Cybertruck, as its production space will be removed and transitioned into additional Cybercab lines. The move has catalyzed a polarizing conversation on whether its right or wrong.
Whatever side you are on — it’s happening.
Dodge ended the Viper.
Audi retired the R8.
Mitsubishi said goodbye to the Lancer Evo.
Ford bid farewell to the Bronco (at one point).
Chevrolet sunset the Camaro.Tesla is ending the Cybertruck. I’m pissed. I’m upset.
Fans of those five automakers mentioned did the same thing. It happens. It sucks. I don’t like it.
But I still love Tesla. I love my Model Y. I hoped to be in a Cybertruck in a little under two years.
I won’t be. But I still won’t put my family in anything else. Too safe. Too advanced. Too much better than everything else.
— TESLARATI (@Teslarati) November 10, 2026
Regardless, Musk seems to be getting to the point that he is done talking about the choice. At some point, you have to think that this was truly a difficult decision for him and the company as well, and this is not something he took lightly. In fact, he’s probably a little bit disappointed with it, too.
But the point remains that the Cybertruck is gone. Musk’s focus is purely on developing an autonomous platform that the world will utilize for transportation, and he’s telling you that anyone “with eyes and a brain” can see it:
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is betting that all of its passengers in the future will be okay with not owning their own personal cars and will be fine with ride-hailing for the rest of their lives. Every dinner, every errand, every trip to the airport and transportation thereafter, will all be operated by ride-sharing, and in Tesla’s perfect world, it will happen in a Cybercab.
As of now, Cybercab is only active in Austin, but it has been spotted all over the country with a driver behind the wheel in those prototypes. In Austin, the car has no steering wheel or pedals for people to control the vehicle.
The Cybertruck dilemma is one that has truly come across the entire Tesla community and while it seems to be a great idea to keep it because people love it, the business side of things is steering Musk and Tesla in another direction.
Tesla has slimmed its Cybertruck offerings to offer only its most expensive trim: the Cyberbeast.
After announcing that the Cybertruck would no longer be produced and the company would wind down manufacturing sometime in the middle of 2027, Tesla started to eliminate some of the configurations offered to customers.
Tesla has stopped taking orders for the Cybertruck Premium AWD.
The Cyberbeast is now the only trim you can order, and its price went up $7,500 to $109,990.
Estimated deliveries have also slipped to March–June 2027 as the Giga Texas line heads toward its mid-2027 wind-down. https://t.co/o28epA0ZQl
— TESLARATI (@Teslarati) November 10, 2026
Now, only one remains: the $109,990 Cyberbeast. This is truly what seems like Tesla’s last effort to deter any remaining orders from coming in: eliminate the cheap trims and leave only the high-dollar vehicle within the lineup of Cybertruck options.
Those who want to take advantage of this last-ditch opportunity to own Tesla’s symbolic pickup have to pay to play.
Tesla says the reason for the wind down is truly because of Cybercab and its importance to the future.
Despite cries for Tesla to continue production of the pickup, Musk says it is too difficult to ramp a high-volume line instead of ending the truck altogether. He also says Cybercab is what will take passengers around for the “majority of all miles in any jurisdiction where it is not prohibited by law.”
@PalmerLuckey @carlhancock Cybercab will do a majority of all passenger miles in any jurisdiction where it is not prohibited by law.
Obvious to anyone with eyes and a brain.
— Elon Musk (@elonmusk) November 10, 2026
Tesla is going all in on autonomy, and that’s never been a secret. But the commitment to a two-door, two-seat Cybercab truly limits people from having options for labor or hobbies. It also limits people from having their entire family in a single car.
Parents with even a single child will be required to take multiple vehicles if Cybercab is truly the only option Tesla plans to have.
Elon Musk keeps justifying Tesla Cybertruck’s cancelation, but it’s confusing
Tesla has stated the Robovan will also be in production eventually, but it still does not seem like the most ideal vehicle to own. It seems like it is geared more toward commercial uses, but Tesla might have something in the pipeline for families.
Tesla upfitter offers to keep Cybertruck alive
Elon Musk says Tesla Cybercab future is ‘obvious to anyone with eyes and a brain’
