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Chinese Tesla Competitor Hints at New Business Model

LeEco took the wraps off its LeSEE concept electric four door sedan in advance of the Beijing auto show yesterday. But company CEO Jia Yueting had even bigger news to share.

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LeEco LeSEE concept

LeEco, the Chinese electric car start-up headed by Jia Yueting, a multi-billionaire who made his fortune selling smartphones and televisions to millions of customers, has unveiled its first concept car ahead of the Beijing Auto Show. It is intended to compete heads up against the Tesla Model S.

The concept car goes by the name of LeSEE. An all electric four door sedan, it has been engineered to be a “smart”, “connected” and “automated self-driving” car according to LeEco.

Jia Yueting iss excited by the prospects for China to become a leading auto manufacturer. “When everyone is questioning us over our ability to develop a car like this and is laughing at us, we are still able to be here and show you this car … I am so emotional.” Ding Lei, co-founder and global vice chairman of LeEco added that the car could be made in the U.S., China, or elsewhere. If so, it may offer a glimpse of what an actual production automobile from Faraday Future might be like.

LeEco is the primary financial backer of Faraday Future and has forged an alliance with Aston Martin. LeEco says it will soon open a world class autonomous driving research center in conjunction with Faraday Future somewhere in Silicon Valley.

All the fanfare about the LeSEE concept almost overshadowed Yueting’s most important announcement. As reported by the Huffington Post, he told the audience in Beijing that LeEco cars would someday be offered free of charge to consumers. The company plans to make money on content and other services it sells through its connected fleet. “Our…pricing model will be similar to pricing models for cellphones and TV sets we sell today,” he said. “One day our cars will be free … We are getting there some day.”

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In the future, the most important battle in the automotive marketplace will not be over what’s under the hood or who has the best styling. The primary objective will be to control the touchscreen that people will watch while being driven about by computers. LeEco intends to lead the way toward that bright tomorrow.

Photo credit: LeEco

"I write about technology and the coming zero emissions revolution."

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Tesla China wholesale figures drop in February amid new Model Y transition

Tesla China’s February 2025 wholesale figures come amidst the company’s transition to the new Model Y, an update to its strongest seller in the country.

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(Credit: Tesla)

Tesla’s sales of China-made electric vehicles dropped sharply in February, with the U.S. automaker selling 30,688 units wholesale, a 51.47% decline from January’s 63,238 and a 49.16% slide from the 60,365 vehicles that were sold wholesale in February 2024. 

Tesla China’s February 2025 results were reflected in data from the China Passenger Car Association (CPCA).

Tesla China’s 2025 sales:

Tesla China’s February 2025 wholesale figures come amidst the company’s transition to the new Model Y, an update to its strongest seller in the country. In the lead-up to the first deliveries of the new Model Y in late February, Tesla China likely cleared out its inventory of Model Y classic units, throttling sales of the all-electric crossover during the month.

Combined January-February 2025 sales for Tesla China currently stand at 93,926 units wholesale, as per a CNEV Post report. These represent a 28.74% decline from the 131,812 units sold wholesale in 2024’s first two months.

The new Model Y:

Tesla China introduced the new Model Y on January 10. At the time, Tesla China listed the revamped all-electric crossover’s first deliveries as sometime in March 2025. Deliveries of the new Model Y ultimately started on February 26, 2025.

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The new Tesla Model Y offers a number of improvements compared to its predecessor, from an updated exterior that gives the vehicle a more aggressive look to an interior that addresses most of the complaints about the Model Y classic’s cabin. Upgrades include an updated suspension system and better sound isolation, which improve the new Model Y’s ride quality.

Previous reports:

A previous report from Bloomberg News back in January claimed that Tesla China will be pausing some of Giga Shanghai’s Model Y lines from January 22 to February 14 to optimize production equipment for the updated all-electric crossover. The publication also claimed that the facility’s Model 3 lines will be paused from January 26 to February 3 as well.

Considering that the Model Y is Tesla’s strongest seller in China, it would be interesting to see just how successful the vehicle will be in the country’s domestic market this year.

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BYD executive VP Stella Li calls for Tesla team-up against ICE vehicles

“Our common enemy is the internal combustion engine car. We need to work together… to make the industry change,” the executive stated.

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Credit: BYD Global/X

Stella Li, executive vice president of China’s leading electric vehicle maker BYD, noted that the Chinese automaker is willing to work with Tesla to battle combustion-powered cars.

The executive’s comments came as BYD and Tesla vie for supremacy in the global EV market, with both companies pushing aggressive innovation to capture consumer demand.

BYD exec’s comments:

Speaking to the Financial Times at a BYD showroom in London, Li noted that BYD would “work together” with Tesla to combat ICE vehicles. “Our common enemy is the internal combustion engine car. We need to work together… to make the industry change,” she stated.

She also stated that Beijing is “more open” to sharing innovations with foreign companies, even if there are rising trade tensions in Europe and the United States. “(The) Chinese government is more open, so maybe there is a lot of wrong perception here,” she noted.

China’s EV adoption:

Li emphasized the strength of China’s EV adoption as a model for the industry. She also expressed some confidence amidst the apparent slowdown in the global EV sector. 

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“Why are people still choosing the EV? Because it’s a better car, a smarter car… and it’s higher quality,” she stated.

Autonomous driving efforts:

BYD and Tesla’s efforts to make headway into the EV sector is highlighted by the two companies’ efforts to roll out a dedicated autonomous driving system to its domestic vehicles in China. Last month, BYD announced its “God’s Eye” self-driving system across most of its models in China at no additional cost.

Tesla, for its part, has pushed its first vision-based Full Self-Driving (FSD) features to the Chinese market. Early reviews of Tesla’s FSD features in China have been positive, with numerous users praising the system for its capability to traverse public roads without much issues.

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Hyundai seeks to expand EV sales in Europe with new Türkiye plant

With a new EV plant in Türkiye, Hyundai is charging toward 100% zero-emission vehicle sales in Europe by 2035.

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(Credit: Hyundai)

Hyundai seeks to expand its electric vehicle (EV) sales in Europe with a plant in Türkiye.

The South Korean automaker’s new Izmit plant in Türkiye is expected to strengthen Hyundai’s production capacity while reducing its carbon footprint. The new plant will produce electric models alongside the internal combustion engine (ICE) cars it is currently building.

Production at Hyundai’s Izmit plant will support the company’s need to meet the European market’s demand for sustainable automobiles. The Izmit plant will likely boost EV production in Europe, along with Hyundai’s manufacturing plant in the Czech Republic. It will also get Hyundai one step closer to offering only zero-tailpipe emission vehicles in Europe by 2035.  

Hyundai Motor Türkiye, formerly known as Hyundai Assan Otomotiv Sanayi, has been the company’s longest-serving overseas production hub outside of South Korea. It has produced over 3 million vehicles in more than 28 years. Hyundai’s overseas hub has built a network of over 50 local suppliers in Türkiye. Over 55% of the Izmit plant’s vehicle components are domestically manufactured.

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