Lifestyle

The Brilliant Tesla Advertising Strategy, or Lack Thereof

Published

11 years ago

August 22, 2014

Edit: Sept 5, 2014 – The quotes cited within the article originates from an original interview of Alexis Georgeson by AdAge.

Tesla Advertising by the Miami Ad School One of these days, we’ll see Tesla advertising campaigns. It’s a not a matter of why, but when.

Quickly, name one advertisement you’ve seen recently from Tesla Motors themselves? OK, name any advertisement you’ve seen from the company, ever? Tesla’s marketing strategy is as disruptive as its business model. It lets you and I advertise for them, for free.

Tesla Advertising Strategy

Tesla does not spend millions of dollars in a traditional ad campaign. They let you and I discuss it, rave about it, hate on it, or rejoice in the spirit of going electric in a Tesla, be the catalyst to a viral and brilliant marketing campaign. At the end of the day, Tesla advertising is free.

InsideEVs spotted a great example that shows just what a Tesla advertising campaign may look like put together by the Miami Ad School. In my opinion, it’s almost there but it’s not as innovative as I would expect from Tesla.

Although Tesla Motors has no advertising department, nor an ad team, and certainly, no Chief Marketing Officer (CMO), spokeswoman Alexis Georgeson, who is the closest to a PR person in the company says:

“Right now, the stores are our advertising. We’re very confident we can sell 20,000-plus cars a year—without paid advertising. It may be something we’ll do years down the road. But it’s certainly not something we feel is crucial for sales right now.”

Edit: Sept 5, 2014 – To provide further context, the following passage was cited from the original interview held by AdAge. Additional attribution to the quote added.

According to AdAge:

“Tesla has no plans to hire agencies or run ads in the near future. The in-house marketing team has only seven staffers and an internal team runs the website, where customers order directly. By contrast, Nissan spent $25 million advertising its Leaf EV in 2012.”

When Will Tesla Start Advertising?

It’s true that Nissan, GM, Toyota, and Ford have deep marketing budgets that allow them to run some of the most creative advertising campaigns to date. However, Tesla Motors doesn’t have that luxury, yet. Tesla’s capital investment is used to lay down the foundation for tomorrow’s success.

One thing Tesla does well with a minimum cash flow is to create a buzz. Without spending any money on direct advertising campaigns, Elon Musk and the creative minds behind the company know how to generate buzz, and in this modern age, that means using social media. A campaign a’la Apple would make sense. Here is what the Miami Ad School proposes. The first ad says: Press to hear the motor start, the other: Lift to feel the weight of the tank, and finally, our favorite: Scratch and smell the smell of exhaust.

The question is, are you ready to see Tesla advertising campaigns?

Source: InsideEVs via Gute Werbung

Lifestyle

Elon Musk seemingly confirms Cybertruck gift to 13-year-old cancer fighter

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, the teen has undergone 13 surgeries by the time he was 12.

Published

3 weeks ago

March 6, 2025

Simon Alvarez

Credit: Tesla

Elon Musk has seemingly confirmed that he will be sending a Tesla Cybertruck to 13-year-old Devarjaye “DJ” Daniel, a 13-year-old Houston boy fighting brain cancer. The teen was recognized as an honorary Secret Service member by U.S. President Donald Trump during his address to Congress on Tuesday.

A Chance Meeting

The Tesla CEO’s Cybertruck pledge was mentioned during DJ’s short interview with CNN’s Kaitlan Collins. When Collins asked the 13-year-old what he told the Tesla CEO, DJ answered that he asked for a Cybertruck.

“I said, ‘can you do me a big favor, when you get back to Houston can you send us a Cybertruck down there?’” the cancer fighter stated.

Daniel noted that Musk responded positively to his request, which was highlighted by Collins in a post on X. Musk responded to the post with a heart emoji, suggesting that he really will be sending a Cybertruck to the 13-year-old cancer fighter.

❤️— Elon Musk (@elonmusk) March 6, 2025

Teen’s Cancer Battle Inspires

Diagnosed in 2018 with a rare form of brain and spine cancer with no cure, Daniel has undergone 13 surgeries by the time he was 12. During his speech, Trump highlighted the 13-year-old’s long battle with his disease.

“Joining us in the gallery tonight is a young man who truly loves our police. The doctors gave him five months at most to live. That was more than six years ago. Since that time, DJ and his dad have been on a quest to make his dream come true,” Trump stated.

Daniels officially received an honorary badge from U.S. Secret Service Director Sean Curran, to much applause during the event.

Surprisingly Partisan

While Daniels’ story has been inspiring, Trump’s focus on the 13-year-old cancer fighter has received its own fair share of criticism. MSNBC host Nicolle Wallace, while referencing Daniels’ love for law enforcement, noted that she is hoping the 13-year-old never has to defend the U.S. capitol against Trump supporters. “If he does, I hope he isn’t one of the six who loses his life to suicide,” Wallace stated.

Anti-Musk and Trump accounts on X have also thrown jokes at the cancer fighter’s honorary badge, with some dubbing the 13-year-old as a “DEI hire” that should be looked into by DOGE.

Lifestyle

Tesla owner highlights underrated benefit of FSD Supervised

Published

2 months ago

January 31, 2025

Simon Alvarez

Credit: Tesla

Elon Musk has been pretty open about the idea of FSD being the difference maker for Tesla’s future.

If Tesla succeeds in achieving FSD, it could become the world’s most valuable company. If it doesn’t, then the company would not be able to reach its optimum potential.

FSD Supervised’s safety benefits:

But even if FSD is still not perfect today, FSD Supervised is already making a difference on the roads today.
This was highlighted in Tesla’s Q4 2024 Vehicle Safety Report.
As per Tesla, it recorded one crash for every 5.94 million miles driven in which drivers were using Autopilot technology.
For comparison, the most recent data available from the NHTSA and FHWA (from 2023) showed that there was one automobile crash every 702,000 miles in the United States.

This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.

The convenience of…
— JC Christopher (@JohnChr08117285) January 29, 2025

FSD user’s tale:

As per an FSD user’s post on social media platform X, FSD Supervised was able to help him drive a relative to a medical facility safely even if he was exhausted.
During the trip, the driver only had to monitor FSD Supervised’s performance to make sure the Tesla operated safely.
In a vehicle without FSD, such a trip with an exhausted driver would have been quite dangerous.
“This morning, Tesla FSD proved to be an absolute godsend. I had to take my brother-in-law to the hospital in Sugar Land, TX, which is 40 miles away, at the ungodly hour of 4 AM. Both of us were exhausted, and he was understandably anxious about the surgery.
“The convenience of sending the hospital’s address directly from my iPhone to my Tesla while still inside my house, then just a single button press once inside, and 40 miles later we were precisely in front of the hospital’s admissions area.This experience really underscores just how transformative this technology can be for society,” Tesla owner JC Christopher noted in his post.

Don’t hesitate to contact us with news tips. Just send a message to simon@teslarati.com to give us a heads up.

Lifestyle

Tesla Optimus “stars” in incredible fanmade action short film

Published

2 months ago

January 14, 2025

Simon Alvarez

Credit: @SoKrispyMedia/YouTube

There are few things that prove an enthusiast’s love towards a company more than a dedicated short film. This was highlighted recently when YouTube’s SoKrispyMedia posted a 10-minute action movie starring Optimus, Tesla’s humanoid robot, as well as several of the company’s most iconic products.

The video:

Shot like a Hollywood action flick, the video featured a rather humorous plot involving a group of thieves that mistakenly targeted a Tesla Model 3 driver.
The Model 3 driver then ended up speaking to Tesla for assistance, and some high-octane and high-speed hijinks ensued.
While the short film featured several Tesla products like the Model 3, Superchargers, and the Cybertruck, it is Optimus that truly stole the show.
Optimus served several roles in the short film, from an assistant in a Tesla office to a “robocop” enforcer that helped out the Model 3 driver.

Future Robo-cop @Tesla_Optimus

full video: https://t.co/TXpSRhcP5K pic.twitter.com/YFHZ7siAP7
— SOKRISPYMEDIA (@sokrispymedia) January 12, 2025

Cool inside jokes:

The best Tesla videos are those that show an in-depth knowledge of the company, and SoKrispyMedia definitely had it.
From the opening scenes alone, the video immediately poked fun at TSLA traders, the large number of gray Tesla owners, and the fact that many still do not understand Superchargers.
The video even poked fun at Tesla’s software updates, as well as how some Tesla drivers use Autopilot or other features without reading the fine print in the company’s release notes.
The video ended with a tour de force of references to Elon Musk products, from the Tesla Cybertruck to the Boring Company Not-a-Flamethrower, which was released back in 2018.

Check out SoKrispyMedia’s Tesla action short film in the video below.