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BMW ad campaign mocks wait time for Tesla Model 3

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Two new ads from BMW mock the waiting period that Tesla Model 3 reservation holders have to endure before their cars actually arrive. Without actually mentioning Tesla by name, the ads imply a person can either drive a new plug-in hybrid BMW 330e today or wait for the Model 3. It also plays subtly on the fact that Tesla is not exactly known for getting its new models to market on time.

In the first ad, BMW makes fun of a Model 3 reservation holder by showing him literally scratching an itch. The implication is the itch is the desire to drive an electric car — or a sort-of electric car, in the case of the BMW 330e.

https://www.youtube.com/watch?v=1v0QKtPXEFQ

The ads have caused some consternation among the Tesla faithful. But poking fun at the competition has been part of the advertising game since advertising was invented. At least these ads are not as mean spirited as the recent Chevrolet attack ads against the Ford F 150 and its all aluminum load bed. Those ads seem to have backfired and actually driven an increase in sales of the F 150.

Of course, we expect the Model 3 to have features the people at BMW haven’t even dreamed of yet, including the most advanced autonomous driving system ever offered in a production car. The Model 3 promises to be so much more than just another battery electric car.

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It seems the BMW 3 Series and the Tesla Model 3 are destined to be competitors in the marketplace. Both are about the same size. Both will cost about the same. Even their names are similar. BMW may be right to be concerned about what may happen to 3 Series sales once the Model 3 becomes available. It is the company’s best selling model in the US market by far, with more than 100,000 of them sold each year.

BMW needs to make hay while the sun shines. The Model 3 is likely to eclipse the BMW offering in every way, especially when it comes to technological prowess. If Elon Musk’s expectations are correct, the Model 3 will outsell the BMW 3 Series — with or without a plug — by a margin of 4 to 1.

https://www.youtube.com/watch?v=Zf7KvtGNMbQ

Source: BMWBlog

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Is Tesla really losing to BYD, or just playing a different game?

Tesla’s market share in China is leveling off, while BYD’s keeps rising. But is Tesla really losing—or just playing a different game?

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Tesla China and BYD competition is reportedly tipping toward the Chinese automaker. Many assume it is due to the Elon Musk hate seemingly spreading across the globe. However, Musk might not be that much of a factor. Plus, Tesla China might just be playing a different game.

CPCA (China’s Passenger Car Association) data shows that Tesla Giga Shanghai’s deliveries have dipped. Last month, Tesla’s shipments dropped by 49% to 30,688 vehicles, around the same levels as July 2022, when the American carmaker delivered 28,217 units.

Tesla China’s sales records are constantly compared to the country’s biggest NEV maker, BYD. While Tesla’s market share in China has been evening out, BYD’s has steadily risen.

However, it must be noted that Tesla only sells two fully electric vehicles in China. In contrast, BYD’s lineup is extensive and has varying price ranges. The Chinese automaker also offers local customers fully electric and hybrid offerings. Not to mention, BYD is a home-grown brand in China.

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Tesla’s Model Y Transition

Tesla Giga Shanghai is currently retooling to prepare for the new Model Y “Juniper” production. The company is retooling multiple factories in different regions across the globe for the new Model Y, which would have impacted Tesla’s recent sales.

For some people, Tesla’s dip in sales in China and other countries is a direct result of Elon Musk’s recent political activities. However, Tesla’s sales in South Korea and the United Kingdom say otherwise. The old Tesla Model Y topped South Korea’s import sales last month. Meanwhile, the Model 3 and Model Y were the second and third best-selling cars in the UK in February–after the Mini Cooper.

Tesla’s robust sales in South Korea and the UK hint that the company’s current sales dip is not permanent and Elon Musk’s political activities will not weigh the EV automaker down in the long term.

In addition, car sales might not be Tesla’s bread and butter in the future. While Tesla’s automotive business currently makes up a big chunk of the company’s financials, its stock price has always reflected its potential as a tech company more. So in the long run, comparing Tesla to BYD would be inaccurate.

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Tesla contract with Baltimore paused after city ‘decided to go in a different direction’

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Credit: Tesla

Last Summer, Tesla landed a $5 million contract with the City of Baltimore for a fleet of electric vehicles for the local government. However, Mayor Brandon Scott decided to pause that investment in September after the City “decided to go in a different direction.”

This is according to John Riggin, spokesman for the city’s Department of General Services. Riggin confirmed that the contract with Tesla has not been fulfilled, and Baltimore is going with other options for the time being:

“No Tesla units have been ordered, and none are in the City’s fleet.”

It now seems that the contract, which was set to be run until 2027, is not really a typical “contract” in the sense of the word. Riggin said the city is not obligated to spend the money for vehicles from Tesla, and that it is evaluating offerings from a variety of OEMs, including Ford and General Motors.

Tesla chosen over Ford for $5 million Baltimore City EV fleet

Riggin said the value of the contract is more of a ceiling and not necessarily an obligation to spend the committed amount in full.

The contract has not been canceled officially, but City Comptroller Bill Henry said to the Baltimore Sun that it has gone back to purchasing Mustang Mach-Es from Ford, the vehicle that was snubbed for Teslas back in July when things were initially decided.

The timing of the pause is interesting, and it does not seem to have anything to do with CEO Elon Musk’s direct involvement with the Trump administration, although the EV maker’s frontman was already vocalizing his distaste for the Democratic White House run by the Biden Administration.

Baltimore has a citywide goal of achieving carbon neutrality by 2045, and has used EVs in its fleet for several years to reach that goal. It plans to electrify the city vehicle fleet by 2030.

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Tesla at risk of 95% crash, claims billionaire hedge fund manager

Tesla stock has been extremely volatile as of late amidst souring sentiments over CEO Elon Musk’s political leanings.

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Credit: Tesla Singapore/X

Christer Gardell, a Swedish billionaire and hedge fund manager, issued a stark warning about Tesla stock and what he believes are bubbles in the stock market. The billionaire’s insights about Tesla were shared during an interview with EFN

Tesla stock has been extremely volatile as of late amidst controversies and souring sentiments over CEO Elon Musk’s increasingly political leanings.

Alleged Tesla (TSLA) risks

Gardell did not mince words about Tesla, stating that the electric vehicle maker’s valuation could drop as much as 95% due to the “circus” surrounding its CEO. 

“Tesla, especially now with the whole Musk circus going on everywhere, is probably the most expensive stock on the global stock exchanges right now. It could go down 95% – and maybe it should go down 95%,” he said in the interview

The Swedish billionaire sees Tesla as fundamentally a car company. Thus, he does not understand why the market has given the EV maker such a high value. For context, the Tesla story has been changing in recent years, with the company growing its energy business and delving into AI and robotics.

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Gardell Slams “Eternal Bubble

Gardell believes the EV maker has become a poster child of sorts of a market that has become speculative, where share prices do not reflect true valuations anymore, as noted in a CarUp report. The hedge fund manager noted that in Tesla’s case, this “eternal bubble” should have burst long ago.

“I have commented that it should have burst over the past five years, but it still hasn’t. The valuation is incomprehensible,” he explained. The hedge fund manager, however, noted that once the crash happens, the decline would be dramatic.

“It’s always hard to say when. It could happen in a month, six months, a year, three years, or five years – it’s impossible to answer. Because there’s so much money dominating the stock market now, and they don’t care about the value of the shares, they speculate on price movements,” he said.

U.S. Stocks Overpriced, Europe Offers Value

Looking beyond Tesla, Gardell flagged broader risks in the U.S. stock market, which he described as significantly overvalued. “American stocks have received very large flows recently. If you look at the American stock market, it is very expensive, both from a purely absolute perspective and from a historical perspective,” he stated.

In contrast, Gardell touted European stocks as a more attractive option for investors. “And the difference between American stocks and European stocks has never been greater. Normally, European stocks have had a discount of 20%, now it is 40%. And that is too high,” he noted.

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