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BMW ad campaign mocks wait time for Tesla Model 3

Two new ads from BMW mock the waiting period that Tesla Model 3 reservation holders have to endure before their cars actually arrive. Without actually mentioning Tesla by name, the ads imply a person can either drive a new plug-in hybrid BMW 330e today or wait for the Model 3. It also plays subtly on the fact that Tesla is not exactly known for getting its new models to market on time.
In the first ad, BMW makes fun of a Model 3 reservation holder by showing him literally scratching an itch. The implication is the itch is the desire to drive an electric car — or a sort-of electric car, in the case of the BMW 330e.
https://www.youtube.com/watch?v=1v0QKtPXEFQ
The ads have caused some consternation among the Tesla faithful. But poking fun at the competition has been part of the advertising game since advertising was invented. At least these ads are not as mean spirited as the recent Chevrolet attack ads against the Ford F 150 and its all aluminum load bed. Those ads seem to have backfired and actually driven an increase in sales of the F 150.
Of course, we expect the Model 3 to have features the people at BMW haven’t even dreamed of yet, including the most advanced autonomous driving system ever offered in a production car. The Model 3 promises to be so much more than just another battery electric car.
It seems the BMW 3 Series and the Tesla Model 3 are destined to be competitors in the marketplace. Both are about the same size. Both will cost about the same. Even their names are similar. BMW may be right to be concerned about what may happen to 3 Series sales once the Model 3 becomes available. It is the company’s best selling model in the US market by far, with more than 100,000 of them sold each year.
BMW needs to make hay while the sun shines. The Model 3 is likely to eclipse the BMW offering in every way, especially when it comes to technological prowess. If Elon Musk’s expectations are correct, the Model 3 will outsell the BMW 3 Series — with or without a plug — by a margin of 4 to 1.
https://www.youtube.com/watch?v=Zf7KvtGNMbQ
Source: BMWBlog
Elon Musk
Tesla confirms rollout of critical feature, but Cybertruck misses out
Tesla’s S3XY lineup will get the Adaptive Headlights, but Cybertruck will not.

Tesla has confirmed the rollout of a new, critical feature that is coming to the United States for the first time.
However, the Cybertruck will unfortunately miss out on it.
Tesla has a distinct advantage among many automakers as their Over-the-Air updates make their vehicles better over time. While many automakers have the ability to roll out new features through these updates, Tesla has been shown to be one of the companies that can truly make things significantly better with their cars.
A new feature coming to the United States and now rolling out is Adaptive Headlights. This feature will be applied to Model S, Model 3, Model X, and Model Y vehicles with the proper hardware.
Adaptive Headlights are different than your typical auto highbeams in the way that they can dim certain pixels of the bulb to keep visibility for the Tesla driver high, while eliminating glare for those who are in oncoming cars:
🚨 Tesla’s Adaptive Headlights dim only select pixels of the bulb to increase visibility for all drivers, while keeping brightness at a maximum for you
Perhaps one of the coolest features around
— TESLARATI (@Teslarati) April 17, 2025
For the first time, Tesla is rolling out the feature to these vehicles in the United States. European Tesla owners were able to use the function several months back, but it was pending approval in the U.S.
At first, Tesla VP of Vehicle Engineering, Lars Moravy, said that the Cybertruck would have this feature. However, in late February, he confirmed that he was incorrect and the all-electric pickup will not have the ability to get Adaptive Headlights, as the company could not fit the correct hardware in the Cybertruck’s module:
@wmorrill3 is right – I was a little overzealous and my memory failed. S/X/3/Y have it – but those thin little headlight modules in CT, just couldn’t get it in there.
— Lars (@larsmoravy) February 28, 2025
The feature certainly makes visibility better for everyone on the road and will improve overall safety while eliminating the pesky and annoying feeling of being blinded by high beams.
The Adaptive Headlight feature for Tesla is part of the company’s Spring Update for 2025.
Elon Musk
Tesla Model 3 wins ‘most economical EV to own’ title in new study
The Tesla Model 3 has captured another crown in a recent study showing the most cost-effective EVs

The Tesla Model 3 recently captured the title of “most economical electric vehicle to own” in a new study performed by research firm Zutobi.
Perhaps one of the biggest and most popular reasons people are switching to EVs is the cost savings. Combining home charging, lower maintenance costs, and tax credits has all enabled consumers to consider EVs as a way to save money on their daily drivers. However, there are some EVs that are more efficient and cost-effective than others.
Tesla police fleet saves nearly half a million in upkeep and repair costs
Zutobi‘s new study shows that EV cost-effectiveness comes at different levels. For example, some cars are simply better than others on a cost-per-mile basis. The study used a simple process to determine which EVs are more cost-effective than others by showing how much it would cost to drive 100 miles.
National averages for energy rates have been used to calculate the cost as they widely vary from state to state.
The Rear-Wheel Drive Tesla Model 3 was listed as the most economical vehicle in the study:
“The standard Tesla Model 3 is the most economical electric vehicle to drive in 2025. With a usable battery capacity of 57.5 kWh and a real-world range of 260 miles, it costs just $3.60 to drive 100 miles. That translates to an impressive 2,781 miles per $100 of electricity—making it the most efficient choice for EV owners nationwide.”
It had an estimated cost of just $3.60 to drive 100 miles.
The Tesla Model 3 Long Range All-Wheel Drive was second, the study showed:
“Next is the Long Range version of the Model 3, which offers extended range and dual-motor all-wheel drive. With a larger 75 kWh battery and 325 miles of range, the cost to drive 100 miles is slightly higher at $3.75, still equating to a strong 2,665 miles per $100.”
This version of the Model 3 had a price of just $3.75 to drive 100 miles.
In third, the BMW i4 eDrive35 surprised us with a cost of just $4.12 to drive 100 miles:
“Rounding out the top three is the BMW i4 eDrive35, with a 67.1 kWh battery and a real-world range of 265 miles. Drivers can expect to pay $4.12 per 100 miles, which still allows for 2,429 miles per $100—a solid choice for those seeking luxury and efficiency.”
Several other Teslas made the list as well. The Model 3 Performance ($4.34 per 100 miles) was sixth and tied with the Volkswagen ID.3 Pure, the Tesla Model S Long Range ($4.35 per 100 miles) was 8th, and the Tesla Model Y Long Range was ninth ($4.36 per 100 miles).
Elon Musk
Tesla offers new discounts on Cybertruck inventory
Tesla is knocking up to $10,550 off of Cybertruck units in inventory

Tesla is offering new discounts on Cybertruck units in inventory, giving customers a chance to snag a unit of the all-electric pickup for a slight reduction in price. Some are even coming with additional perks to make the offer even sweeter.
Tesla is now offering up to $10,550 off of Cybertruck inventory units across the United States. This is up from previous discounts of $6,000 on inventory Cybertrucks, and it will apply to 2024 model year vehicles.
Non-Foundation Series Cybertrucks are getting up to $10,550 off of their original prices, while Foundation Series pickups are getting up to $10,000 off. These are great deals and should help clear out some inventory from last year’s models.
Additionally, Foundation Series Cybertrucks purchased will receive free lifetime Supercharging, another great addition to make the deal even better than the $10,000 off.
NEWS: Tesla is now offering new Cybertruck inventory discounts in the U.S. of up to $10,550 off, up from $6,000 before.
• Non-Foundation Series (2024 model year): Up to $10,550 off
• Foundation Series (2024 model year): Up to $10,000 offAnyone who purchases a new Cybertruck… pic.twitter.com/8oGT6R2DDp
— Sawyer Merritt (@SawyerMerritt) April 17, 2025
The move comes as Tesla is still ramping Cybertruck production and is hoping to stimulate some additional demand for the vehicle, as it is holding on to these units. These are not Demo Drive units that have been driven by any number of people who were looking for a quick test drive.
Tesla launched a new configuration of the Cybertruck just last week with the Long Range Rear-Wheel-Drive, which undercuts the All-Wheel-Drive option by roughly $10,000.
Tesla released the Cybertruck RWD to make the AWD look like a deal
However, Tesla stripped the vehicle of several features, including Air Suspension, a tonneau cover, and interior features. For example, the Rear-Wheel-Drive trim of the Cybertruck has textile seats and no rear touchscreen, two things that come standard in the other trim levels.
The Cybertruck is the best-selling electric pickup in the United States, outperforming formidable competitors like the Ford F-150 Lightning and Chevrolet Silverado EV. However, Tesla is still working to get the vehicle to a lower price point that makes it more accessible to consumers, as its current pricing is a far cry from what was intended.
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