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Adoption of Tesla’s electric truck will be driven by regulation

Published

9 years ago

August 17, 2016

Photo Credit: 'Model U' rendering by Truck Trend via Kris Horton

It’s expected that the commercial trucking industry will begin to transform in the same way that the passenger automotive industry has. Fuel efficiency has become a new priority and electrification is now the go-to plan for achieving higher MPGs in heavy trucking. In much the same way that regulations pushed trucking towards lower pollution at the expense of efficiency in the 1970s, today’s trucking paradigm is seeing a push for more efficiency. At what expense?

A new report from Ravi Shanker at Morgan Stanley urges investors to consider electric and self-driving commercial trucking as an opportunity. Shanker says that regulations and economics will drive the industry towards electrification and autonomous technologies. The analyst says that this could happen as early as 2020, which is when new federal fuel economy regulations on heavy-duty vehicles begin to really gather steam. Although efficiency gains will be had with electrification and self-driving, Shanker makes it clear that this will be secondary to the demand created by regulatory pressure.

As usual, we look to California for a glimpse of what could be coming. California’s Sustainable Freight Action Plan calls for 100,000+ zero-emissions trucks to be on the road by 2030 in that state. There is debate as to whether this plan is realistic, but federal standards are also playing a large role. The U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (part of the federal Department of Transportation) have proposed emissions and fuel economy standards for heavy-duty vehicles. The first of these began with the 2014 model year.

For our purposes, the regulations affecting “combination tractors” (aka “tractor-trailer” or “18 wheeler”) models are pertinent. The 2018 standards are relatively loose and most in the industry believe they are achievable, but the EPA and NHTSA have proposed further standards to begin in 2021, with incremental increases thereafter through to 2027. The goals are largely aimed towards lower CO₂ emissions with reductions of about four percent (depending on the vehicle type) being the goal. The reduction is not the issue with industry insiders, however, it’s the test cycle to be used, which some argue is less realistic and which disfavors other emissions that also have requirements to be met. This Phase 2 of the federal efficiency standards for heavy trucks is not yet finalized, but will very likely be the driving force behind national changes in trucks.

Equating these changes into standard numbers that the general public would understand is difficult. Heavy-duty trucks can range in fuel efficiency from 20 mpg or better down to 2-3 mpg. For most tractor-trailer combinations, MPG averages of 4-9 mpg are the norm, depending on load, tractor type, and area of operation. Most analysts calculate efficiency using fuel use in tons per mile with a relatively long distance (100-500 miles) being the average. Using this method, for example, in my time driving a tractor pulling a refrigerated trailer across all 48 states, my fuel economy average was about average for that sector of the industry at roughly 60 ton-miles per gallon. Today, these numbers are slightly higher, according to the latest U.S. Transportation Energy book. Using this method of calculation, a 2015 Toyota Prius is about a third as efficient at moving freight as was my truck.

This doesn’t mean there isn’t room for improvement, of course. There are more companies than Tesla working towards deleting the smoke stacks from big trucks.

In Europe, Volvo trucks is working hard towards a zero-emissions (at the tailpipe anyway) trucking solution with several approaches being tested. An overhead tram-like charging system has been deployed for a short stretch of highway in Sweden, aiming to improve plug-in trucks’ range in EV mode. Short-haul battery electrics and two different versions of autonomous (or semi-autonomous) systems are also being tested.

Here in the States, Volvo’s Mack Trucks is working on a handful of electrification options for heavy-duty drivetrains. So is Daimler (Freightliner, Western Star in the U.S.). Startups like Nikola also have eyes on this electric trucking future. Other startups have hoped to get into the mix as well, but the failure rate is high with companies like Smith Electric, Vision Industries, and Boulder Electric having designed and marketed innovative commercial truck options that ultimately never caught on.

Meanwhile, the largest maker of electric heavy vehicles is Chinese maker BYD, who branched out from making gadget batteries into building electric buses, trucks, and more. They are currently filling contracts internationally for buses and trucks in places as disparate at California, Malaysia, and Europe. BYD builds battery-electric, hydrogen fuel cell electric, plug-in hybrid, and hybrid drivetrains and machines for several commercial market sectors.

So we can guarantee that changes to the trucking industry are coming, but no one can say how fast or how much change that will be. Current federal regulations will drive the industry forward until 2018 and it’s likely that new standards will be in place to keep carrying change forward after that. California’s ambitious plans for adopting electric trucks will be largely regulation and incentive driven, but that has down sides as well. Many of the startups we’ve seen who’ve created electrified big rigs or delivery trucks ultimately failed when the incentives began to dry up.

For Tesla, this could mean that the financial case for the Tesla Semi will need to be more economics-based and less dependent on single market, incentives-based plans. This means that Elon and Co should be looking beyond California and it’s 100,000 vehicle plans into a broader market. We’ll discuss the potential economic case for a Tesla Semi in a future editorial.

Related Topics:Featured Tesla Tesla Cybertruck Tesla Semi

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Aaron Turpen

Aaron Turpen is a freelance writer based in Wyoming, USA. He writes about a large number of subjects, many of which are in the transportation and automotive arenas. Aaron is a recognized automotive journalist, with a background in commercial trucking and automotive repair. He is a member of the Rocky Mountain Automotive Press (RMAP) and Aaron’s work has appeared on many websites, in print, and on local and national radio broadcasts including NPR’s All Things Considered and on Carfax.com.

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News

Tesla begins deliveries of its affordable Model Y Standard

The ‘Standard’ Model Y is now getting ready to fall into customer hands, according to some owners, who are preparing for or have already taken delivery of the new model.

Published

4 hours ago

October 22, 2025

Joey Klender

Credit: Tesla

Tesla has officially started deliveries of the affordable Model Y ‘Standard’ less than three weeks after the company launched it on October 8.

Following the loss of the $7,500 electric vehicle tax credit, Tesla launched the Model 3 and Model Y ‘Standard’ trims, both coming in at sub-$40,000 starting prices, but being stripped of many of the features that come in the ‘Premium’ configuration levels.

Tesla launches two new affordable models with ‘Standard’ Model 3, Y offerings

The vehicles are Tesla’s answer to the loss of the tax credit, which was phased out by the Trump Administration. Tesla said it has been developing these models for over a year, as it revealed in early 2024 that it was working to create new vehicles that would be more affordable.

It also said it was developing vehicles to be built on a new-generation platform, which is a likely reference to the Cybercab, which has also been spotted at both Gigafactory Texas and the Fremont Factory.

The ‘Standard’ Model Y is now getting ready to fall into customer hands, according to some owners, who are preparing for or have already taken delivery of the new model:

Delivery day fr fr 🤙🏽 https://t.co/2xHAqjgL50 pic.twitter.com/OkKLZRJlJk
— TESBROS (@teslabros) October 21, 2025

Tesla slated deliveries for November when the two vehicles launched on October 8, but that seems to be an underpromise and overdeliver type of situation.

The new features for the Model Y include:

New athletically tuned exterior and new alloy wheels to improve aerodynamics
15.4″ touchscreen in the front, the same as the other trims
Available in three colors: Stealth Grey (free), White ($1,oo0 extra), Diamond Black ($1,500 extra)
Textile and vegan leather interior
Range sits at 321 miles
New front fascia
Covered glass roof (textile on inside)
Windows are not acoustically laminated for a quieter cabin
Manual mirrors and seats
Smaller frunk
No rear infotainment screen
No basic Autopilot
69 kWh battery
New 19″ Aperture wheels
0-60 MPH in 6.8 seconds
7 speaker stereo, down from 15 speakers in premium models

@teslarati 🚨 Tesla’s Affordable Models are here! Let’s talk about them! #tesla #fyp #viral #teslaev #elonmusk ♬ Natural Emotions – Muspace Lofi

Investor's Corner

Tesla analyst says this common earnings narrative is losing importance

“Numbers are going down next year, but that’s ok because it’s all about autonomy.”

Published

16 hours ago

October 21, 2025

Joey Klender

(Credit: Tesla)

A Tesla (NASDAQ: TSLA) analyst is doubling down on the idea that one common earnings narrative is losing importance as the company continues to work toward new technologies and projects.

This week, Tesla will report earnings for the third quarter, and one thing people always pay attention to is deliveries. Although Tesla reveals its deliveries for the quarter well before it reports earnings, many investors will look for commentary regarding the company’s strategy for responding to the loss of the $7,500 tax credit.

Tesla has made a few moves already, including a lease deal that takes a substantial amount of money off, launching new Standard models, and cutting up to 23 percent off of lease pricing.

Tesla makes crazy move to spur short-term demand in the U.S.

However, analysts are looking at the company in a different light.

Aligning with the narrative that Tesla is not just a car company and has many different projects, Gene Munster of Deepwater Asset Management believes many investors need to look at another part of the business.

Munster said the delivery figures for Q3, which landed at 497,099, the highest in company history, were padded by customers rushing to showrooms to take advantage of the expiring tax credit.

He believes that deliveries will be more realistic in subsequent quarters, but investors should not worry because the focus on Tesla is not going to be on how many cars it hands over to customers:

“Numbers are going down next year, but that’s ok because it’s all about autonomy.”

Here’s the $TSLA preview. Numbers are going down next year, but that’s ok because it’s all about autonomy. pic.twitter.com/mUb9scFtCA
— Gene Munster (@munster_gene) October 17, 2025
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Tesla has been working nonstop to roll out a dedicated Robotaxi platform in various cities across the United States, and has already launched in two states: Texas and California.

It has also received regulatory approvals to test driverless Robotaxis in Arizona and Nevada, while seeking permissions in Florida and other states, according to the company’s online job postings.

Munster continued:

“Most people are hyper-focused on the Robotaxi opportunity and not focused as much on FSD.”

While Robotaxi is incredibly important, Tesla’s Full Self-Driving (Supervised) suite is also extremely crucial moving forward, as it sets the stage for the company to roll out a formidable self-driving service.

Tesla rolled out its newest FSD software to more owners last night, and as it expands, the company is gaining valuable data to refine its performance.

Earnings will be reported tomorrow at market close.

News

Tesla rolled out a new feature with FSD v14 to fix a major complaint

One of the most crucial cameras for FSD operation is located at the top of the windshield, and some owners have complained about condensation or other debris accumulating here, which impacts FSD’s availability during drives.

Published

17 hours ago

October 21, 2025

Joey Klender

Credit: The Kilowatts | X

Tesla rolled out a new feature with Full Self-Driving (Supervised) v14.1.3 in an effort to fix a major complaint from owners.

Tesla’s approach to self-driving is significantly different than other companies as it only relies on cameras for operation. Tesla Vision was launched several years ago and completely axed any reliance the suite had on sensors, as CEO Elon Musk’s strategy was unorthodox and went against the grain.

However, it has proven to be effective, as Tesla still operates the most refined semi-autonomous driving suite in the United States.

There are some drawbacks, though, and one of them has to do with the obvious: cameras get dirty and need to be cleaned somewhat regularly.

Image Credit: The Kilowatts/Twitter

Tesla has been working to confront this issue, and in classic fashion, it used a software update to work on resolving it.

With the rollout of Full Self-Driving v14.1.3 and Software Version 2025.32.8.15, Tesla added a new feature that aims to clean the front camera efficiently without relying on the owner to do it manually.

Tesla Full Self-Driving’s new version officially gets a wider rollout

In its release notes for the suite, it said:

“Added automatic narrow field washing to provide rapid and efficient front camera self-cleaning, and optimize aerodynamics wash at higher vehicle speed.”

If the camera starts to have some issues with visibility, the car will automatically clean the front windshield camera to avoid any issues:

Tonight was the first time I experienced the new @Tesla FSD V14 windshield wiper front camera self-cleaning feature.
Tesla: “Added automatic narrow field washing to provide rapid and efficient front camera self-cleaning, and optimize aerodynamics wash at higher speed.” pic.twitter.com/Pu0vRa3tDx
— Sawyer Merritt (@SawyerMerritt) October 21, 2025

This new addition is a small but mighty change considering all things. It is a necessary process to keep things operational and avoid any disruptions in FSD performance. It is also a testament to how much better Tesla vehicles can get with a simple software update.